Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

JULY 7, 2023

Self-paced online courses. Designing asynchronous (self-paced, on-demand) online courses is even tougher, but WBT Systems gives you a head start. They share 19 activities to build into your asynchronous courses that will make them more effective and enjoyable. . Host: ASAE Tue 7/11 at 12 p.m. 1 CAE credit. More info/register.

Tools 195

Tools Education Newsletter Chicago 195

Associations Now

FEBRUARY 16, 2016

While email marketing is the bread and butter of most association marketing offerings, it often isn’t pushed to the full extent of its capabilities. A few months ago, I took a good, hard look at the state of email marketing from a design perspective, and I used some tough language in the headline to get the point across.

Email Marketing 40

Email Marketing Marketing Newsletter Course 40

Reid All About it

FEBRUARY 12, 2021

Let’s say your association has fully accepted reality and wants to help members acquire the skills and knowledge they need right now, but you don’t have the time or money to design new online courses. This is NOT the time to slow down on your initiatives for the future… That’s what I want for our industry. Association evolution.

Revenue 370

Revenue North Carolina Industry Technology 370

Membersuite

FEBRUARY 17, 2022

Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward. If you align member and market needs with your mission, you’ll discover plenty of overlap where you can offer revenue-generating solutions. Market Need #3: Stay on Top of Industry News and Information.

Revenue 135

Revenue Certificate eBook Education 135

Reid All About it

MAY 14, 2021

That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. This week, WBT Systems shared a swipe file of marketing blurbs for association conferences, courses and credentialing programs —have at it! Kayla Fuller, Email Strategist at Validity. Event safety.

St. Louis 341

St. Louis Technology Strategy Conference 341

Fonteva

DECEMBER 19, 2019

It’s likely that you have developed a set member engagement strategy over the years. Association member engagement strategies. These long term goals can be achieved through various member engagement efforts and strategies. Email marketing. Email marketing. Why is member engagement important?

Member Engagement 59

Member Engagement Strategy LMS Class 59

Reid All About it

APRIL 23, 2021

Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. Content strategy. Building Trust with Evidence: Using Data and Communications to Advance Your Industry and Your Impact. Member communications.

Revenue 370

Revenue Strategy Content Education 370

Reid All About it

MARCH 4, 2022

Sounds like a practical approach to session and course design, doesn’t it? Learn strategies for developing assessments that are both valid (they measure the right knowledge, skills, competencies) and reliable (they are consistent in that measurement) to provide stakeholders with actionable, defensible results for informed decision-making.

Class 195

Class Certificate Content Committee 195

Disciple Media

OCTOBER 24, 2023

For businesses seeking to foster deep connections and brand loyalty in today’s digital landscape, establishing a paid community has become a pivotal strategy for knowledge sharing and purposeful networking. This guides content creation, engagement strategies, and even aesthetics. What is a paid community?

Strategy 36

Strategy Tips How To Price 36

Reid All About it

JANUARY 7, 2022

Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. Quick hits. Tue 1/11 at 2 p.m. More info/register.

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

Higher Logic

MAY 8, 2019

A “good” email open rate among members depends on your industry and the end goal of your email. Recent data shows that: The average email open rate (across all industries) is 16.19%. The average email open rate for the Civic/Social Membership industry (e.g., associations, chambers, clubs) is 23.09%.

Tips 166

Tips Email Marketing Newsletter Communications 166

Higher Logic

MAY 20, 2020

To supplement the webinars, provide additional online courses and certifications through a Learning Management System (LMS) and boost your non-dues revenue even more. Webinars are also useful for keeping members in the loop about industry updates and trends, association updates, current events, and much more.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Higher Logic

FEBRUARY 7, 2019

You’re not alone, you hardworking marketer, you! The scope of those challenges can differ across industries, so in an effort to understand these pain points we turned to Higher Logic’s trusted marketing experts for insight and solutions. Staying Up-to-Date with Industry Trends, Tech & Terminology. Of course it does.

Marketing 149

Marketing Video Resources Content 149

Reid All About it

JULY 9, 2021

Of course, but canned do just fine in a pinch. Fri 7/9 at 12 p.m.* – Strategy First, Software Next. To explore this question, we are kicking off a three-part series—the first will be “Strategy First, Software Next.” Improve Your Email Engagement with a Conversational Email Strategy. 1 CAE credit.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Reid All About it

MAY 7, 2021

– How to Personalize 5 Must-Have Email Templates. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. We’ll dive into how to add personality, simplicity, and consistency to these marketing emails. Sat 5/8 at 12 p.m. Tue 5/11 at 1 p.m. Tue 5/11 at 1 p.m.

Technology 370

Technology St. Louis Strategy Products 370

Reid All About it

OCTOBER 7, 2016

Class Central has reviewed and compiled a list of The Best Intro to Programming Courses for Data Science. This list is part of their Data Science Career Guide , a six-part series recommending the best online courses and MOOCs for people entering the data science industry. Scott Punk, SCPM, President, JSPunk Strategies.

Mooc 205

Mooc Certificate DC millennials 205

Higher Logic

MAY 29, 2020

Where community fits in: Be your industry’s thought leader. Communities are a great way to promote your association’s status in the industry. Looking to personalize and target your email communications strategy to different member segments? Be the industry leader. Leaving the industry or budget cuts (27%).

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

AUGUST 19, 2016

Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. This webinar will demonstrate the importance of embracing new website and email marketing design and call-to-action trends. Building a Better Digital Strategy for Member-Based Organizations (Thirty on Thursday). 1 CAE credit.

Price 150

Price Social Media Email Marketing Innovation 150

Reid All About it

SEPTEMBER 10, 2021

Learn how to align desired outcomes before beginning any digital marketing campaign, understand who your audience is and where their attention lies, measure which of your key messages most effectively transforms your target audience’s attention into meaningful action, and repurpose existing content and assets vs. creating something new.

Strategy 195

Strategy Content Education Tips 195

WBT Systems

JULY 24, 2018

Online education’s role in membership marketing. Let’s not forget that online courses provide an opportunity for members to develop relationships with fellow students. Email marketing. We’ve talked before about the power of social proof in marketing your online learning programs.

Survey 150

Survey Marketing Certificate Education 150

MemberClicks

SEPTEMBER 20, 2023

A medical association is focused on furthering and protecting the interests of its members, like helping them with career growth and keeping them up-to-date with industry trends. Their role is inclusive of licensing, ethics, regulations, conferences, industry standards, and advocacy.

Association Software 52

Association Software Software Organization Certificate 52

Higher Logic

OCTOBER 4, 2018

Google Sheets and Google Docs are helpful for when you need to collaborate in real time, because various people can all work on a single document at the same time (with permission, of course). What are other marketers up to? What’s the latest in terms of email strategy ? Use Mail Tester to get a spam score.

Tools 233

Tools Marketing Social Media Software 233

Disciple Media

NOVEMBER 14, 2023

In the quest for the perfect online course platform, creators often find themselves at a crossroads, choosing between Kajabi and Thinkific. Both platforms offer a host of features designed to make online course creation and distribution as seamless as possible. What is an online course platform?

Course 36

Course Price Tools Content 36

Reid All About it

JUNE 23, 2017

If you need a DIY approach to analytics, take a look at Debbie King’s advice for creating an analytics strategy and roadmap at the Association Analytics blog. If any of you have taken a CAE cram course and then not passed, I think I know why—your learning wasn’t spaced. Host: American Marketing Association. Duration: 1 hour.

DC 153

DC Content Education Software 153

Disciple Media

MAY 24, 2023

Email marketing can be extremely cost-effective. But before you can engage in email marketing you need to have an email subscriber list. In the guide below we’ll cover all aspects of creating an email list that will become an integral part of your growth strategy.

How To 36

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ISAE

APRIL 4, 2024

Essential legacy donor stewardship strategies So what are the specific strategies and best practices you can use to steward legacy donors? We recommend structuring your strategy into a stewardship matrix that lays out your segments and outreach cadences in an easy-to-reference way. Collect feedback and testimonials.

Examples 40

Examples Strategy Review Discount 40

Reid All About it

OCTOBER 28, 2022

Hybrid online courses. WBT Systems shares examples of hybrid online courses from the Transportation Intermediaries Association (TIA) and two other associations. exhibitions and events industry legal expert. Maybe It’s Your Marketing. Learn how to segment volunteer opportunities into identified markets.

Blended Learning 39

Blended Learning Email Marketing Revenue Technology 39

Reid All About it

JULY 8, 2016

Gather with fellow association execs for a lunchtime discussion on how organizations are tackling member engagement and achieving great results using email marketing and marketing automation. Presenters: Carrie Hane, Content & Digital Communications Strategy Consultant, Tanzen. Thu 7/14 at 11 a.m. More info/register.

DC 150

DC Certificate Washington Content 150

Reid All About it

MARCH 31, 2017

I’ll be off the grid except for sharing photos on Facebook (of course!) I enjoyed the first episode about associations that manage to publish content rapidly in response to industry events or news. Presenter: David Epstein, content marketing manager, Bizzabo. Mobile Learning: A Practical Strategy. Does age still matter?

Raleigh 150

Raleigh DC Washington Charlotte 150

Reid All About it

JULY 21, 2017

A few years ago I took an excellent online Coursera course, Modern American Poetry. If you’re attending Annual for the first time or looking to maximize your experience, you need to hear about Tom’s conference learning strategy. Grow Your Event with Digital Marketing That Works. Wed 7/26 at 2 p.m. More info/register.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Protech

APRIL 12, 2023

Each association has different needs based on industry, size, budget, and other factors. You might create your own courses for members to complete or promote industry-specific certifications that are shown to boost sales or job performance. What are some essential AMS platform features?

Association Software 52

Association Software Software How To Certificate 52

Disciple Media

AUGUST 23, 2023

Creating these personas will guide your content creation, marketing strategies, and overall approach, ensuring alignment with your target audience. Build a content strategy Content is king. A well-planned content strategy helps you stay consistent and relevant, keeping your audience engaged and coming back for more.

Price 36

Price Social Media Revenue Tools 36

Fonteva

FEBRUARY 9, 2021

Whether more engaging alternatives are popping up or you’ve simply run out of fresh ideas, it’s worth it to explore how you can strengthen your association member engagement strategy. As we begin this new year, refreshing and revitalizing your member engagement strategies might be just what you need to ensure success for 2021.

Member Engagement 98

Member Engagement Tips Recruiting Recruitment 98

MemberClicks

MAY 17, 2022

For example, since your email marketing platform integrates with your membership database, you can automate email messages to the existing audiences in your database. These measures include payment card industry (PCI) compliance, firewall protection, data encryption, password protection, and data privacy.

System 52

System Association Management Directory Software 52

MemberClicks

MARCH 28, 2023

Choosing a platform that fits into your full membership management toolkit is the best way to optimize your membership strategy without significantly more work. With a focus on membership sites, online courses and coaching programs, Memberium offers various features to help organizations create and manage engaging member experiences.

Membership Management 52

Membership Management Software Directory Course 52

Association Success

NOVEMBER 15, 2018

Any good email marketing campaign comes down to a content strategy defined by two things: value proposition and tone. When an email is coming from an individual, you can infuse a personal tone. Our emails are both friendly and business-like, because our members are in the finance industry and that is their comfort zone.

How To 68

How To Email Marketing Price Communications 68