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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

In this post, we’ll explore three strategies you can use to ensure you’re making the right moves for more meaningful member engagement. You’ll come away with specific examples from the team at the International Association of Exhibitions and Events (IAEE) that you can use to inform your own strategy.

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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Once you invest in some of these strategies, it’s important to track what works to engage with potential members. Looking to create even more value for your association in the industry? Ask them to sign up for a new learning course? Don’t discount thought leadership for the top of funnel audiences.

Strategy 169
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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Even if your association is trapped in a sea of competition, you can change course and sail toward possibility. Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. Blue Ocean Strategy has the ring of a concept shaped by technology.

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How to Use Data to Drive Your Content Strategy

Association Analytics

Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked. The need for data visualization in the association industry was a key driver for the creation of our Acumen data analytics platform. Let’s use course registration as an example.

Content 169
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How to create an association marketing strategy

Freestone

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

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Stay the Course Through Changing Weather—Strategic Advice From Association CEOs 

.orgSource

The association industry has a reputation for clinging to traditions as stubbornly as Linus hugs his trademark blanket. As the home of organizations that draw on decades of history, it’s not surprising that we love the security of time-honored strategies. Transformative Strategies Think like a start-up. Be the disruption.

Course 68
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12 Ways to Add Extra Value to Your Online Courses

WBT Systems

Besides offering high-caliber curriculum and instructors, how can you add extra value to your online courses and ensure they stand out from the pack? Make sure your marketing copy includes a description of these additional course benefits. 1 – Provide pre-course resources. How can you help prepare them for the work ahead?

Course 192