leverage-marketing-power-social-proof 
Reid All About it
OCTOBER 20, 2023
The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.
Reid All About it
DECEMBER 1, 2023
Member recruitment. To attract young members , you must recruit in ways that make sense to them. Impexium recommends proving you’re an organization they can trust, delivering benefits they value, and having processes and systems that facilitate member referrals, new member onboarding, testimonials, social presence, and member feedback.
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Reid All About it
AUGUST 20, 2021
While reviewing their website traffic reports, they discovered a common theme in their five most popular blog posts: how to increase online learner and virtual attendee engagement. Recruiting and retaining volunteers is a mighty challenge when members have no time to spare. Future Proof: Extend Event Impact Year-round.
WBT Systems
DECEMBER 12, 2017
When you’re a lifelong learner, it’s frustrating to see people in positions of power who don’t understand the value of professional development. The employers who are afraid people will leave after they’ve invested in their professional development are aware of the power of education—they just don’t know how to use that power for good.
Reid All About it
DECEMBER 3, 2021
WBT Systems describes how IAPMO developed online courses that plumbers need to maintain licensing or transition into less physically demanding roles. 70 content ideas for social media posts. Kat Sullivan, Marketing Solved ). Donna Sanford (moderator), Vice President, Sales & Marketing, Ascend Media. Quick hits.
Reid All About it
JULY 23, 2021
Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. At the Harvard Business Review, Miles Everson, Steve King and Carolyn Ockels say every company needs a digital nomad policy —which makes me wonder… do you know of any digital nomads in the association community?
Reid All About it
FEBRUARY 12, 2021
Let’s say your association has fully accepted reality and wants to help members acquire the skills and knowledge they need right now, but you don’t have the time or money to design new online courses. Don’t underestimate the power of a walk. Deborah Riegel, Harvard Business Review ). Association evolution. CEO skill set.
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