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OCTOBER 29, 2021

To help associations increase sponsorship revenue, the Partnership Professionals Network and Dynamic Benchmarking are conducting a survey of association sponsors to find out: Why companies sponsor associations. 6% have no formal, documented strategy for their virtual conference. Host: DC Association Professional Book Club.

Revenue 195

Revenue Survey Leadership Education 195

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DECEMBER 1, 2023

Hilary Marsh explains the why, what, and how of content calendars and how to choose the best one for your organization. Ex Ordo describes how to implement conference and abstract management software for medical, technical, scientific, and academic society events. Conference/abstract management. 1 CAE credit. . –

Arlington 266

Arlington Technology Strategy Los Angeles 266

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JANUARY 12, 2018

Peggy Hoffman shared some ideas on a recent Billhighway webinar on how to reinvigorate your chapters by creating more appealing volunteer opportunities and building a chapter leadership pipeline. Tue 1/16 at 12 p.m.* – Chapter Roundtable in Washington DC. Location: Washington DC. Lunch provided. 1 CAE credit. More info/register.

DC 153

DC Washington eBook Marketing 153

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OCTOBER 15, 2021

The survey explores how association executives are managing member engagement and retention, achieving operational goals, crafting digital transformation strategies and coping with the ongoing effects of the COVID-19 pandemic. WBT Systems describes how to establish a high-performing professional development committee. Ann Handley ).

Revenue 195

Revenue Committee Strategy Technology 195

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DECEMBER 7, 2018

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. How do you get them to stick around and make them feel as if they can’t afford to leave? How to Prepare for the 2019 Hospitality Market. More info/register.

Washington 186

Washington DC Library Tips 186

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FEBRUARY 12, 2021

Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions.

Revenue 370

Revenue North Carolina Industry Technology 370

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NOVEMBER 11, 2016

Understand the critical components of high-ranking websites, how to conduct organic search keyword research, and how to build a portfolio of back links that can improve search rankings. DC Small Association Forum for Executives (Washington, DC and conference call). More info/register. Host: Bizzabo. Tue 11/15 at 1 p.m.

Handbook 237

Handbook Washington eBook DC 237

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NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies. Lunch provided.

DC 150

DC Washington Tools Education 150

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FEBRUARY 10, 2017

Tue 2/14 at 12 p.m.* – Video Event Marketing that Drives Revenue. Learn how to plan and execute a video marketing plan for your next event. Learn how to implement new membership models, marketing methods, and analytics tools to boost the performance of your membership marketing programs. More info/register. 1 CAE credit.

Raleigh 150

Raleigh Austin Review Social Media 150

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FEBRUARY 10, 2017

– Video Event Marketing that Drives Revenue. Learn how to plan and execute a video marketing plan for your next event. Learn how to implement new membership models, marketing methods, and analytics tools to boost the performance of your membership marketing programs. Tue 2/14 at 12 p.m. More info/register. 1 CAE credit.

Raleigh 150

Raleigh Austin Review Social Media 150

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SEPTEMBER 10, 2021

Learn how to think strategically, prepare a tactical plan for negotiating effective outcomes including your salary, the importance of researching the parties and objectives, how to use persuasive communication, and how to bargain for the desired outcome. Fri 9/10 at 4 p.m. Know Your Worth: Negotiating Salary and Benefits.

Strategy 195

Strategy Content Education Tips 195

Associations Now

MAY 20, 2015

At worst, you will have spent hours creating a document doomed to sit on a shelf collecting dust. Your plan needs to identify your association’s competitive edge and outline how you can capitalize and protect it. An effective strategic communications plan is a living document. Buy-in from the C-suite.

Communications 40

Communications Revenue DC Washington 40

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NOVEMBER 15, 2019

Here’s one for my marketer friends from Jodi Harris at Content Marketing Institute about how to educate management or leadership about the value of content marketing. Check Scams and How to Safeguard Against Them. Learn how to write clear hero messages that encourage your audience to take action. Sounds geeky but it’s not.

Washington 34

Washington DC Revenue Content 34

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JUNE 15, 2018

Check out Google’s practice of using “ postmortems to carefully document and disseminate learnings from any mistakes.”. Tue 6/19 at 12 p.m.* – Chapter Roundtable in Washington DC. and how to get the right statistics to prevent national and chapter level members from leaving. .); Location: Washington DC. Washington DC).

DC 34

DC Washington Video Charlotte 34

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MARCH 13, 2020

Abby Levene at Dropbox explains how businesses can benefit from age diversity , especially from the wisdom and life experience of older employees. Quick hits before we get to the list of this week’s free education: Why your organic traffic might be dropping… and how to fix it. Levi Wardell, Association Chat ). More info/register.

DC 44

DC Washington Revenue Communications 44

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MAY 4, 2018

Mon 5/7 to Fri 5/18 – Documenting Membership Processes and Procedures Challenge: A 10-Day Online Challenge for Membership Professionals to Document Processes. Learn how to help these “non-salespeople” sell. Chapter Roundtable in Washington DC. Location: Washington DC. and ongoing record-keeping requirements.

DC 30

DC Project Washington Price 30

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JUNE 8, 2018

” They point to a series of articles documenting “changing attitudes towards nonprofits in general and museums in particular.” DelCor describes how to develop a technology project portfolio to guide you through these difficult decisions. Content as Engagement: How to Make Your Website Insanely Relatable. Lunch provided.

Cleveland 31

Cleveland DC Washington Press Release 31

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SEPTEMBER 20, 2019

Learn how to increase your lead generation from webinars, your webinar’s ROI, and your conversion rates from webinar leads. Find out how to attract more young members by creating Instagram posts that get noticed. How to Find and Plan the Perfect Event Spaces. . – Location: Washington DC. Tue 9/24 at 11 a.m. –

DC 34

DC Washington Baltimore Certificate 34

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NOVEMBER 1, 2019

MemberSuite describes how to meet the unique needs of student and recent graduates , particularly when it comes to membership models, career resources, events, and networking. WBT Systems provides ideas on how to market and arrange an annual event that will help your members develop a year-round learning habit. More info/register.

Washington 34

Washington Social Media Content Texas 34