.orgSource
MARCH 4, 2024
Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. At.orgCommunity’s recent Innovation Summit, Sharon explored how Blue Ocean Strategy can help you bypass the sharks and find your way to offering unique and powerful member value.
Aaron Wolowiec
OCTOBER 1, 2013
Aerial of downtown Detroit Riverfront Photo Credit: Vito Palmissano. Hosted by the Greektown Casino-Hotel in Detroit, the theme is “What’s Working?” Despite bad press, Detroit offers countless examples of what’s working. Likewise, Detroit is not the ‘black eye’ of America and Motown magic continues to attract business.
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Aaron Wolowiec
AUGUST 10, 2015
Marketing is much more difficult than most people think. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. That’s according to a new benchmarking study on association marketing by Demand Metric and HighRoad Solution. “ Print, however, ranks eighth in terms of effectiveness.
Associations Now
AUGUST 7, 2018
For decades, RIA focused mainly on the auto industry in Detroit. RIA is working to establish early and constant touchpoints with members by using marketing automation tactics. A primary strategy has been to attract attendees from a wide array of business sectors, including healthcare, transportation, and supply-chain management. “We
SCD Group
JULY 23, 2012
Association Strategy: Hire Slower, Fire Faster. in Social and Organizational Psychology from Wayne State University in Detroit, Michigan. Strategy | Content | Discovery. I seek key trends from business and consumer marketing that stimulate your thinking about your organization and its members or donors. Causeaholic.
Associations Now
AUGUST 31, 2015
Silvercar , which has a presence at 10 airports nationwide, has taken an app-first strategy to car booking, allowing customers to pick up a car—in all cases, an Audi A4—without even speaking with an attendant. The Detroit News highlights data from consulting firm Frost & Sullivan showing that in 2014, 1.3
SCD Group
SEPTEMBER 22, 2013
Back in October 2012, I posted Are You Using Identity as Association Marketing Strategy. Several years ago, I was on a panel with a marketing person from Missouri Kids First (prevent, intervene and treat child abuse) who told a fascinating story about her efforts to build a Go Blue branding to expand awareness of the organization.
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