EventMobi: Association Events

SEPTEMBER 21, 2023

Membership retention is an organization’s ability to keep its members active following recruitment and onboarding. But on a practical level, how can you actively recruit and retain members for the long run? For example, after you host a fantastic event, you can give members a space to keep the conversation going!

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Aptify

JULY 1, 2021

Membership recruitment is a never-ending project. So, what strategies guide your plan for recruiting these new members? So, what strategies guide your plan for recruiting these new members? And what tactics will you use to achieve your recruitment goals? How to create a membership recruitment strategy. Get it now.

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MemberClicks

MAY 30, 2023

Depending on your organization’s purpose, your ideal member profile, pricing, and benefits, some membership types may make more sense than others. Let’s explore different membership organizations, pricing models, member benefits , and how to decide what membership type is right for you.

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MemberClicks

APRIL 19, 2024

An Example of a Value Proposition A simple sample example of a value proposition for a fast food restaurant could be “hot, delicious food served quickly at an affordable price.” These include “hot, delicious, served quickly, affordable price.”

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WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Recruitment strategy: help millennials get jobs. They’ve built content partnerships with recruiters and PR agencies. It’s designed to help the learner achieve a goal, for example, prepare for a specific career.

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Reid All About it

FEBRUARY 5, 2021

A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. CAE study group.

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Associations Now

MARCH 26, 2019

For your global members, consider flexible options, like income-adjusted pricing or low- or no-cost membership. Examples include the Optical Society of America and Regulatory Affairs Professionals Society. Have you had success recruiting international members? What strategies or tactics work best? Post your comments below.

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MemberClicks

AUGUST 1, 2023

Examples include clubs, hobby and interest groups and sororities. Include items like your association membership pricing and a marketing calendar that covers your content plan, events, initiatives and collaborations. Recruit your board. Recruit your staff.

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Aptify

JULY 14, 2021

Here are some effective ways to reach your member recruitment goals while improving the member experience along the way: Offer valuable content. TIP: Price can be a barrier to joining, especially for those early in their careers. Members leave your association each year. Offer an incentive. Onboarding. Learn more.

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Associations Now

MARCH 12, 2019

Many associations have experimented and found success with small-scale strategies that balance existing members’ needs with the recruitment potential of a free membership offer. It’s the month right before AWP’s annual conference when online registration comes at a discounted price to members. A pay-as-you-go member category.

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MemberClicks

JANUARY 6, 2022

And one of the best ways to take your recruiting efforts on the road is with a networking mixer. To encourage your current loyal members to participate, offer an incentive for those who send you successful new recruits. Another kind of recruitment event you can host is a bring-a-friend meeting. Offer a discount or promotion.

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Recruiting Recruitment Discount Social Media 52

MemberClicks

JANUARY 6, 2022

And one of the best ways to take your recruiting efforts on the road is with a networking mixer. To encourage your current loyal members to participate, offer an incentive for those who send you successful new recruits. Another kind of recruitment event you can host is a bring-a-friend meeting. Offer a discount or promotion.

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Recruiting Recruitment Discount Social Media 52

Membership Marketing

JANUARY 10, 2019

For example, in a study published in the March 2016 issue of the Harvard Business Review, Winning Back Lost Customers , data was gathered from winback efforts for telecom customers and showed that firms are better off shifting more time and money to getting former customers to come back than relying solely on new customer recruitment efforts.

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Membership Marketing

JUNE 5, 2012

Seven Levers to Increase Membership Recruitment. Here are seven strategic levers or opportunities to explore in order to increase your new member recruitment efforts. Deploy Market Penetration Pricing – Price is one of the four P’s of marketing., Pricing Your Product, Service, or Membership.

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Recruiting Recruitment Price Survey 40

Associations Now

OCTOBER 15, 2019

Many associations have experimented and found success with small-scale strategies that balance existing members’ needs with the recruitment potential of a free membership offer. It’s the month right before AWP’s annual conference when online registration comes at a discounted price to members. A pay-as-you-go member category.

North Carolina 60

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Membership Marketing

MARCH 14, 2011

Pricing Your Product, Service or Membership. Sometimes pricing is an afterthought when developing a product or service or changing your membership structure. Pricing is one of the four “P’s” of marketing for a reason. For example, a quick search for a pair of sneakers shows a price range from $6.99

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Association Freak

MAY 21, 2022

Examples of hugely successful on-demand-type services include discounts, travel, insurance, content, and others. In short, the paradigm of membership, in general, is less appealing because it is less well-aligned to the daily experiences and ensuing preferences of today’s consumers, especially those who are younger.

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MemberClicks

FEBRUARY 9, 2023

One of the most effective ways to recruit new members is to let them know about your benefits. Optimize your website Your website is a cornerstone when recruiting new members. For example, everyone loves a little free swag like branded gifts (pens, T-shirts, stationary, water bottles, etc., with your logo).

Marketing 98

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Membership Marketing

OCTOBER 4, 2010

How to make sure the Price is Right! Are you using price as a strategic tool to drive sales? A very high price may support the impression that you product is exclusive. A low price may help launch your product against an established competitor. Labels: Associations Now , dues increase survey , Price. Publications.

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.orgCommunity

JULY 18, 2019

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). They’ll pay full price now but their educational ROI will persuade them to come back for more.

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Associations Now

JANUARY 15, 2019

The Event Manager Blog shares 122 ways to promote your event without a hefty price tag , including: Start or contribute to a blog. For example, “create a special email for people who have attended in the past but missed last year. Offer the community special perks like discounted tickets or referral incentives,” the team says.

Marketing 54

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Membership Marketing

JUNE 20, 2012

So Why Test in Membership Recruitment? After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?” Let me share an example from a recent test that we conducted with one of our clients. Pricing Your Product, Service, or Membership.

Marketing 40

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MemberClicks

MAY 13, 2022

The robust tools contained within this software option provide value to members, improve recruitment and retention, and save organizational leaders time and effort from having to jump between multiple systems. . This will give you more confidence that your recruitment and retention efforts are going in the right direction.

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MemberClicks

OCTOBER 10, 2023

It’s a win-win: nonprofits get the funding they need, and members gain access to exclusive experiences, events, training, discounted services, and other perks. AMS systems help organizations increase member engagement, improve recruitment and retention, and streamline their operations to save time and resources.

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MemberClicks

DECEMBER 19, 2023

For example, your goal could be to boost member retention and/or use events to grow your association’s membership. For example, are your vendor booths for attracting new hires or for selling products or services? When it comes to identifying your target audience, decide if it’s your general member base or a specific subsect of it.

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Membership Marketing

JANUARY 27, 2010

Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. • Pricing and offer – Psychological price points are for real. Speaking Engagements.

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MemberClicks

SEPTEMBER 29, 2022

A big plus: it can also help with your recruitment efforts. This benefits the employers, as they can cast a wider recruitment net to a targeted group of professionals within their industry. Sell branded merchandise. Members become walking testimonials for your association when they wear or use your merch. Host a job board.

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Revenue Tips Certificate Social Media 98

Associations Now

MARCH 22, 2017

Members gain advantages too, from discounted dues to access to more programs and services. If your association has a national-chapter setup, chances are good you’ve considered the idea of a joint membership model, which offers members a dual enrollment and might come with extra discounts or benefits. I love Big Macs. I always have.

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Fonteva

FEBRUARY 24, 2021

For example, with the member information you gather through your software system, you can create courses, events, and other programs based on your audience’s preferences. Membership level: Your CRM should apply badges, special permissions, or discounts based on membership level when members make online purchases.

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Idea Architects

MAY 19, 2010

Example: a local theatre asks people to bring a canned good to certain performances of a play. While often conducted with no participation incentive offered, in some cases people are given a discount or other reward for their charitable effort. Or let's recruit sponsors who commit to fund an idea and bring it to fruition.

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SCD Group

JULY 22, 2012

Discounting fees for the unemployed? Seven Levers to Increase Membership Recruitment Posted in the Membership Marketing Blog. Consider pricing. So Why Test in Membership Recruitment? “But whether you choose to discount or not, the more important point is that it pays to conduct statistically valid market tests.

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Associations Now

APRIL 6, 2016

Hence PSAI’s tiers, which offer specific quantities of specific member benefits [PDF] in increasing volumes and at increasing discounts at each higher level (Bronze, Silver, Gold, and Platinum). PSAI is yet another example of letting members and their behavior show you the way.

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Membership Marketing

OCTOBER 20, 2011

It has been my observation that the demand for membership renewals is fairly inelastic of price. For example, 82% of organizations that raised dues by between 1% and 10% reported renewal rates of 70% or better after the increase. Labels: 2011 Benchmarking Survey , Dues Increase , membership dues , Price , Renewal. Tony Rossell.

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Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. Here is one example of offering whitepapers or an email subscription to visitors of a website. Speaking Engagements. Publications.

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Tools Marketing Recruiting Recruitment 40

Membership Marketing

APRIL 23, 2012

• Associations that offer an “early-renewal discount” were more likely to see an increase in renewal rates over the past year (24% to 19%). Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase?

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Membership Marketing

OCTOBER 21, 2011

It is a good example to show to people who argue that membership is no longer a viable go to market strategy. Prices will go from $50 to $55 for Gold Star members and $100 to $110 for Executive Members. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership.

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Membership Marketing

NOVEMBER 14, 2011

Here is an example of one tip from the book. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Five Steps to Building a Membership Recruitment St. Dues Discount. (4). Membership Recruitment. (4).

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