Association Analytics

SEPTEMBER 8, 2022

In general, members were certainly shifting to more online products and services, such as virtual conferences or online classes. Use your data to optimize people and products. This means selling more of your existing products to your members at the right time. Are newer members buying different products than a 10+ year member?

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EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Step 7: Market, market, market! What is a Membership Drive?

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Association Analytics

FEBRUARY 14, 2023

We had to validate registration member rates against current memberships to ensure members were receiving the appropriate discount or group rate. How many more products and services could I have helped deliver to the industry we served? We spent hours manually creating attendee lists to import into various sources.

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Membership Marketing

JANUARY 10, 2019

And because of this, it is not surprising that as we track marketing efforts for hundreds of associations, their former members are often up to five times more likely to respond to a membership offer than never members. Offer a discount or special deal. This added response more than paid for the discounted dues.

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NXUnite

JANUARY 12, 2024

Product fundraiser Kids will get especially excited about fundraising when they see tangible results in return for their contribution. Discount cards: Host a discount card fundraiser by selling coupons for goods or services from preferred merchants.

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NXUnite

DECEMBER 13, 2023

At NXUnite by Nexus Marketing , we provide a platform where brands and organizations within the mission-driven sector can collaborate, learn, and grow. Interactive Demo Days: We shine the spotlight on other mission-driven companies that provide services and products to nonprofits with demo days.

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Associations Now

JUNE 6, 2019

The opening keynoter at ASAE’s 2019 Marketing, Membership & Communications Conference says associations can apply these same techniques to their marketing efforts. I love digital and try to do as much as I can digitally,” said Earle, who used viral marketing to grow his brand. Achieving Viral Marketing Success.

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ISAE

APRIL 21, 2024

While most of these incentive programs give members exclusive discounts at certain retailers, they can also offer more tailored perks. We’ll explore four top tips for promoting your incentive program, starting with how to develop innovative digital marketing strategies. Leverage digital marketing. Take a collaborative approach.

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Blue Sky eLearn

OCTOBER 30, 2018

Themed Marketing & Communications. Offer your learners holiday discounts in the form of coupons and product bundles. Here are some tips for success: Discounts tend to be most effective when offering at least 30% off. Below are a few ways to spread some holiday cheer while also boosting end-of-year eLearning revenue.

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Membership Marketing

AUGUST 14, 2020

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. The emerging marketing channel is paid digital advertising. So how do you make a case for sustaining and even increasing your membership marketing budget?

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Nimble AMS

MARCH 29, 2022

Based on these predictions, you can then do things like identify good candidates for your next certification program and suggest products that might interest certain members. You can also use personalization data to present special offers and discounts to members who have reached certain levels of engagement with your organization. .

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Association Analytics

DECEMBER 15, 2022

Armed with that information, you might run a test to offer first year members a discount at the annual conference, and then see if that segment’s retention rate improves. This data can also help your sales team narrow which target market segments make the best long-term members. Acquisition Channel Spend your money wisely!

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Blue Sky eLearn

OCTOBER 30, 2018

Themed Marketing & Communications. Offer your learners holiday discounts in the form of coupons and product bundles. Here are some tips for success: Discounts tend to be most effective when offering at least 30% off. Below are a few ways to spread some holiday cheer while also boosting end-of-year eLearning revenue.

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Spark Consulting

OCTOBER 28, 2014

One of the hardest things to do in creating a product or service is to set the price – too high, no one will buy because it’s too expensive; too low, no one will buy because they think what you’re offering isn’t valuable. Look at what your sister organizations/competitors/collaborators are charging for similar products. marketing'

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Membership Marketing

AUGUST 9, 2023

The good news from the 2023 Membership Marketing Benchmarking Report is that many associations experienced a remarkable rebound in membership counts. Products get a lot more attention, although they don’t drive revenue in the same way.” “Not A total of 49% of associations report an increase in membership counts. Membership value.

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Socious

JANUARY 12, 2017

Harnessing the people who use and love your products and services and deliberately inserting them into the marketing and sales process is the holy grail of business growth. Here are five ways you can motivate your customers to advocate for your brand and sell products for you. That’s the power of customer advocacy. Low prices?

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EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. How to Increase Membership Retention According to the 2022 Membership Marketing Benchmark Report , the median membership renewal rate currently sits at around 84%. Market like a pro. Take the product tour to discover how EventMobi can help!

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Association Analytics

MAY 17, 2021

Armed with that information, you might run a test to offer first year members a discount at the annual conference, and then see if that segment’s retention rate improves. This data can also help your sales team narrow which target market segments make the best long-term members. Acquisition Channel.

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Membersuite

AUGUST 5, 2022

Your Membership Model Must Be Flexible Enough for the Diverse Needs of Your Target Market. Your membership model must offer the flexibility needed to attract, engage, and retain professionals in your market—and your AMS must be able to manage a complex membership structure with various tiers and dues pricing.

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Blue Sky eLearn

APRIL 18, 2018

Include a coupon code for a discount on a first purchase or a percentage off a popular offering. flash sales for a discount off any LMS purchase or on specific products to keep your offerings at the front of people’s minds. Provide incentives. Give out a freebie. Create urgency. Make it personal.

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GrowthZone

APRIL 23, 2020

In an effort to support organizations during these uncertain times, hundreds of tech companies are offering free use of their product, extended trials, discounts, and more. Products not endorsed by GrowthZone or its affiliates. PRODUCTIVITY AND TEAM COLLABORATION. ClickUp : Free access to the productivity platform.

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Velvet Chainsaw

APRIL 12, 2022

Influencer Marketing Hub , which specializes in producing content in the social media and influencer marketing industry, published its top 18 social influencer trends for 2022. That spawns more collaboration between brands and influencers in planning campaigns and a lot more interest in tracking the social media marketing metrics.

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Associations Now

OCTOBER 5, 2016

Coordinated member marketing may be big and flashy, but the word-of-mouth variety still has its role. Tony Rossell, senior vice president of Marketing General, highlights the value of treating your most fervent supporters as volunteers who can help market your association’s membership in a more formalized way. But as Inc.

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Higher Logic

JULY 10, 2019

When services or products evolve, your new offerings aren’t always going to be the right fit for all your customers. For example , even if you lose 50 customers that made up 5% of your revenue per year, you achieved net negative churn if your current customers purchased additional products and services valued at 10% of your annual revenue.

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Associations Now

JANUARY 15, 2019

A robust event marketing campaign can be expensive—but you don’t have to have a big budget to succeed. You’ve planned out every last detail of your event, and now it’s time to plug in your marketing strategies to create buzz and boost registration numbers. Nonprofit Marketing Guide suggests these six books to help prevent burnout.

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Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ).

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Membership Marketing

MARCH 14, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Pricing Your Product, Service or Membership. Pricing is one of the four “P’s” of marketing for a reason.

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Association Freak

MAY 21, 2022

The Shifting Association Market. Some knew the market was shifting around them. This gave us an understanding of which market forces they were up against and, much more importantly, what they could do about it. Some knew the market was shifting around them. Market Pressures On Association Succeses.

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Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. I’m happy to feature it as long as it’s not too product-centric. Gen AI, Trust, and Your Marketing Engage with essential questions that will define your relationship with GenAI. CAE credits.

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WBT Systems

JUNE 12, 2017

The adult education market is becoming increasingly crowded as for-profits discover the once exclusive domain of higher education, trade associations, and professional societies. Make sure your marketing copy includes a description of these additional course benefits. 10 – Offer discounts. 8 – Offer audits.

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MemberClicks

APRIL 19, 2024

If you are interested in expanding the influence and footprint of your membership-based organization, you can often find inspiration from how commercial businesses compete and market themselves. A value proposition clearly explains a product or service, how it fulfills a need, and how it is better than what may be offered elsewhere.

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Associations Now

SEPTEMBER 9, 2019

The secret may be a mixture of brand buzz, market timing, and old standbys like discounts—all tactics that associations can deploy in new markets as well. Costco came to China optimistic about its prospects to succeed in the market. A mature market saves us the effort of educating customers.”.

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Spark Consulting

JULY 2, 2019

Which is why I’m going to, once again, urge you to talk to your supplier supporters to learn what goals they’re trying to achieve in your market, what problems they’ve encountered on the way that they’ve been unable to solve on their own, and what your association can do to help them.

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Aaron Wolowiec

AUGUST 19, 2014

Experts argue the voluntary benefit market will continue to grow, so now is the time to jump on board, Genius Ave. Perhaps one of the most popular options is discount programs. According to the report, only 24 percent of associations provide discount programs for their members. But who doesn’t love a discount?

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Membersuite

NOVEMBER 4, 2022

Now, you’re watching the economy and assessing how it might affect your industry, organization, members, and market. Anticipate a flattening or decline in attendance levels unless you have great confidence in your marketing. #2: Do your membership tiers and pricing still match the needs and desires of your market? 1: Budget.

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Higher Logic

OCTOBER 22, 2019

Apply early bird and other member discounts. Your members will appreciate registration discounts in return for joining your association or signing up early for your next event. When eligible members register for your event, these discounts will apply automatically. Allow chapters to plan their own events.

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MemberClicks

APRIL 26, 2024

The target market is often more well-defined, and the ongoing commitment is longer. Are you actively marketing? Clearly Identify Your Target Market and Ideal Member Many organizations feel they can increase their membership sales by appealing to a larger market. Membership sales, however, have their own unique challenges.

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