Higher Logic

AUGUST 1, 2019

The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional). In the survey, associations were asked to select “Which recruitment marketing channels get your organization the most new members?”.

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Socious

JANUARY 12, 2017

Harnessing the people who use and love your products and services and deliberately inserting them into the marketing and sales process is the holy grail of business growth. According to Bill Lee, one of the world’s foremost experts on customer success and advocacy, reference programs are likely on the way out.

Marketing 100

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Fonteva

NOVEMBER 10, 2021

So to help you out, we’ve made this concise guide on how to market and drive attendance for your virtual events. So why bother with virtual event marketing? Well, 93% of event marketers believe events lead to valuable one-on-one customer engagement. So the big question is, how to create a killer content marketing strategy ?

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EventMobi: Association Events

JUNE 26, 2023

Member engagement refers to the active efforts an organization makes to connect and foster relationships with their members. According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. What is Member Engagement? Year round.

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MemberClicks

DECEMBER 7, 2022

You probably do some email marketing, event marketing (to attract potential prospects) and maybe even some inbound marketing. But are you tapping into your strongest marketing tool – your members? Referral marketing statistics that will blow your mind. Referral programs VS referral marketing.

How To 52

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WBT Systems

JULY 31, 2018

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Use content marketing to attract your target audience. AARP uses content marketing to connect to a different generation. The state of millennial membership.

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.orgSource

AUGUST 28, 2023

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Be Deliberate Thought leadership is an important top of the funnel marketing tool. My YouTube examples don’t quite fit this lofty definition.

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Spark Consulting

SEPTEMBER 25, 2015

The client is probably not going to discount your proposal because of one or two typos. DO skip the boilerplate marketing fluff. DO have good references in the market. Three glowing references don’t help you if the ten other clients she finds through her own network all hate you. To that end…. Edit, edit, edit!

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WBT Systems

FEBRUARY 6, 2018

New players in the online learning market are bringing fresh ideas to online course development and marketing. If your online course doesn’t meet a market need, it won’t succeed. You’re looking for proof of market—evidence that will validate your online course idea. Paid ads are another good sign of market demand.

Course 160

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Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. Embrace engagement technology tools: Using tech tools like online community and marketing automation can help you get members involved.

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Freestone

APRIL 11, 2024

Giving life to your newly created marketing piece in multiple channels goes a long way. Scaling is so important for small organizations with limited marketing resources. Leveraging your marketing automation tools will help infuse dynamic content and create templates that you can then reuse. Is it OK to repurpose content?

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EventMobi: Association Events

SEPTEMBER 13, 2023

A positive relationship with your organization will inspire your members to refer their friends and colleagues. This organic connection is worth its weight in gold and can save you on big marketing costs. In fact, marketers report a 760% increase in email revenue alone from personalized and segmented campaigns.

Member Experience 130

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MemberClicks

APRIL 29, 2024

If you use social media, for example, to engage and communicate with your audience, the increase in your traffic can provide a good frame of reference. You can also refer to attendance figures at your event and scheduled sessions and programs. Emails, texts, and app activity and usage are also valuable.

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GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. Shoppers gained access to discounts at participating businesses by scanning codes online, in-store or on paper.

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Blue Sky eLearn

OCTOBER 11, 2017

Use the same terminology across the board – in your LMS, on your website, on social media, and in the marketing messages. Have a marketing campaign in place and ready to go. Send an email blast giving away a teaser or sneak peek of your new product, plus a promo code for a discount off their purchase. Make it a party!

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Socious

DECEMBER 27, 2016

Nostalgia in Marketing and Engagement. A recent Forbes article highlighted a few great examples of nostalgia in marketing, such as a hashtag that swept across Twitter a few years back: #InThe90sIThought. The nostalgic reference will also help bring up positive feelings that could transfer to your organization.

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Freestone

APRIL 11, 2024

Giving life to your newly created marketing piece in multiple channels goes a long way. Scaling is so important for small organizations with limited marketing resources. Leveraging your marketing automation tools will help infuse dynamic content and create templates that you can then reuse. Is it OK to repurpose content?

Content 52

Content Revenue How To Social Media 52

GrowthZone

OCTOBER 10, 2022

The deals and member discounts offered in the back end of ChamberMaster/GrowthZone have also provided an opportunity for us to show real-time value in presenting our members the opportunity to access their MIC (member information center) to add deals and discounts on their own and connect with other owners.”.

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Protech

MARCH 30, 2023

To aid the business development side of associations, they may also include fundraising, e-commerce, financial management capabilities, and marketing capabilities. Not only is this beneficial for members, but your association can reference the data to better understand members’ interests and expertise. Financial management. E-commerce.

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SCD Group

JULY 11, 2012

4 Ways Content Marketing Builds Associations. Managing Content Marketing , the relatively new book from Joe Pulizzi and Robert Rose offers valuable information for associations and nonprofits interested in connecting with their members and prospects. Every piece of content should support a measurable marketing objective.

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MemberClicks

NOVEMBER 8, 2021

Discounted or free industry publications or resources. This kind of searchable, digitized list allows anyone to review prominent members who belong to your organization, find professionals in the same industry, and even refer customers to one another. Another survey shows that the virtual event market is expected to be worth $504.76

Directory 52

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MemberClicks

NOVEMBER 8, 2021

Discounted or free industry publications or resources. This kind of searchable, digitized list allows anyone to review prominent members who belong to your organization, find professionals in the same industry, and even refer customers to one another. Another survey shows that the virtual event market is expected to be worth $504.76

Directory 52

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Associations Now

MAY 24, 2016

Why it works: Referred to as the “Genius Bar for Real Estate,” Tech Helpline hits a major pain point, technology snafus, that many professionals face as they use mobile devices while floating among properties. The post Best Benefit Ever: On-Demand Tech Support appeared first on Associations Now.

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Disciple Media

MAY 24, 2023

Email marketing can be extremely cost-effective. But before you can engage in email marketing you need to have an email subscriber list. Email is the definition of affordable marketing: The cost of developing and placing digital ads increases every day. How will your emails fit into your larger marketing strategy?

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Blue Sky eLearn

OCTOBER 11, 2017

Use the same terminology across the board – in your LMS, on your website, on social media, and in the marketing messages. Have a marketing campaign in place and ready to go. Send an email blast giving away a teaser or sneak peek of your new product, plus a promo code for a discount off their purchase. Make it a party!

LMS 120

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MemberClicks

JANUARY 6, 2022

Providing a reward—a discount on dues, a gift card and handwritten note, a gift card for a fancy dinner—shows your appreciation for current members. To help members get engaged, offer door prizes for people who bring a plus-one, or incentivize them with discounts on dues or other rewards. Offer a discount or promotion.

Recruiting 52

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MemberClicks

JANUARY 6, 2022

Providing a reward—a discount on dues, a gift card and handwritten note, a gift card for a fancy dinner—shows your appreciation for current members. To help members get engaged, offer door prizes for people who bring a plus-one, or incentivize them with discounts on dues or other rewards. Offer a discount or promotion.

Recruiting 52

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MemberClicks

NOVEMBER 11, 2021

You’ll have to manually input it into your other systems to be able to cross-reference it with other membership data. These points can add up to prizes, such as free event attendance or a dues discount. Marketing tools to send personalized, on-brand, and automated emails and other communications to members.

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MemberClicks

NOVEMBER 11, 2021

You’ll have to manually input it into your other systems to be able to cross-reference it with other membership data. These points can add up to prizes, such as free event attendance or a dues discount. Marketing tools to send personalized, on-brand, and automated emails and other communications to members.

Software 52

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ISAE

APRIL 4, 2024

We recommend structuring your strategy into a stewardship matrix that lays out your segments and outreach cadences in an easy-to-reference way. Prior to that, he ran email marketing for President Obama and served as Campaign Director for MoveOn.org.

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MemberClicks

NOVEMBER 9, 2023

Try a raffle, membership discounts, or merchandise. Define Your Goals and Metrics Refer to your workshop SMART goals and metrics for success to analyze your data, identify successes and areas of improvement, and brainstorm solutions. Depending on how your workshop went, it may be difficult getting participants to submit feedback.

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MemberClicks

OCTOBER 6, 2023

Offer multiple business resources Members have access to a wide array of resources, often supported by chamber of commerce membership fees, including a membership directory, discounts, industry research and reports, and leadership development programs. This is also referred to as non-dues revenue.

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SCD Group

JULY 2, 2013

Are you walking the tightrope when it comes to your association’s membership marketing? When you register (at no charge) you’ll get instant access to nearly 100,000 words of proven marketing training in thirteen ebooks, (and our completely revamped 20-part Internet marketing course). Learn how journalism works. Educate first.

eBook 40

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Idea Architects

MARCH 6, 2013

In the thank you to the colleague extend a discount for the referrer and the referral to both come to an upcoming event that will be occurring relatively soon. If you have no events, offer a limited-time discount for the referrer to purchase a resource for the person referred. We’re only taking the first step in cultivation.

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GrowthZone

NOVEMBER 8, 2022

We are no longer embarrassed to refer members and community to our website!” The integration with our front-end website is seamless and provides immediate updating for a wide variety of critical functions including the member directory, calendar of events, discounts, and committee/board pages. “It has helped in many ways!

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Membership Marketing

JULY 22, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership Marketing Benchmarking Report. Tony serves as the senior vice president of Marketing General, Inc., Tony Rossell.

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Disciple Media

DECEMBER 9, 2019

Most business owners and marketers aren’t. At the same time, a company that markets spiritual products/services will use muted pastels because they are more peaceful. On the app itself, incentivize your current followers to get their friends to download it too, and offer a great discount if those friends follow through. .

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