ISAE

MAY 13, 2024

Thanks to positive market changes, members’ finances seem to be in a better place, which allows them to continue paying dues. It’s easy to highlight the value that events add to your offerings, and you can add obvious member perks like discounts or early registration. Embrace technology. Promote collaborative projects.

Los Angeles 93

Los Angeles Discount Library Committee 93

NXUnite

DECEMBER 13, 2023

At NXUnite by Nexus Marketing , we provide a platform where brands and organizations within the mission-driven sector can collaborate, learn, and grow. We even offer a Cause Coins system for our community, which they can redeem for rewards like discounts on technology and event tickets.

Software 130

Software Discount Tools Resources 130

SilkStart

APRIL 3, 2017

I was recently looking for tools that associations could use to inject some life into their blog posts, and stumbled across a website that I’ve now started to use each time I create a blog. You can signup for free in 30 seconds and transform your association marketing right now. Believe me, you can use this everywhere.

Tools 55

Tools Marketing Social Media Discount 55

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. How to Increase Membership Retention According to the 2022 Membership Marketing Benchmark Report , the median membership renewal rate currently sits at around 84%. Market like a pro.

Strategy 130

Strategy Software Social Media Discount 130

Mizz Information

MARCH 21, 2018

It’s been a while since I wrote this post about free tools for small staff associations so I figured I’d find 10 new cool free/cheap tools to share with you for bearing with me and my rants for a decade. 10 Free or Cheap Digital Marketing Tools. Free online graphic design tools: Snappa and Stencil.

Tools 73

Tools Marketing Video Social Media 73

Nimble AMS

FEBRUARY 6, 2023

Six p roven strategies and marketing tactics to boost future event registration It’s time to boost your event attendance and improve your member experience too! Providing incentives like discount fees is a great way to say thank you to your event volunteers and ambassadors. Provide discount codes to non-members.

How To 113

How To Discount Member Engagement Social Media 113

Association TRENDS

FEBRUARY 14, 2020

Currently, your association is most likely using an online registration form and other similar tools to help you manage the conference. A mobile app tool. To take this approach even further, certain AMS tools can create a microsite for your conference event. Consider offering early registration or even a discount.

Event Planning 52

Event Planning Tools Conference Software 52

Membership Marketing

AUGUST 14, 2020

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. The emerging marketing channel is paid digital advertising. So how do you make a case for sustaining and even increasing your membership marketing budget?

Report 95

Report Marketing Recruiting Recruitment 95

Nimble AMS

MARCH 29, 2022

It’s important to have revenue-generating tools and approaches in place to keep your association strong. . No matter the reason, it’s important to have revenue-generating tools and approaches in place to help your association stay strong. . But it can be a highly effective tool for increasing revenue.

Revenue 129

Revenue Discount Tools Certificate 129

Membersuite

SEPTEMBER 10, 2022

You should reassess your existing membership model to see if it’s still meeting the needs and preferences of your market. It’s a good time to also expand membership to new market segments by offering something different. A trade association’s market has companies of different sizes, budgets, and membership goals. .

Price 135

Price Discount Marketing Newsletter 135

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates. The solution?

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Blue Sky eLearn

DECEMBER 6, 2019

There’s no need for your staff to spend time manually performing functions that can be easily be automated with a comprehensive association management software (AMS) solution or with certain association management tools. For more resources, Double the Donation has a great guide of top membership management tools. Let’s get started.

Member Engagement 232

Member Engagement Directory Tips LMS 232

Higher Logic

AUGUST 1, 2019

The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional). In the survey, associations were asked to select “Which recruitment marketing channels get your organization the most new members?”.

Recruiting 195

Recruiting Recruitment Certificate Discount 195

Associations Now

DECEMBER 9, 2016

But having your attendees market your conferences or events for you may be a sure-fire way to engage new audiences. To put it in a business context, we’re great word-of-mouth and influence marketers to each other. And, as association meeting pros, you know who your best influence marketers likely are? Your attendees.

Tools 40

Tools Marketing Discount Conference 40

Higher Logic

OCTOBER 22, 2019

Your management software should support integrations with quality tools to help you meet your objectives and support your members. You can save your team a lot of time and energy by choosing an AMS that integrates with your event management software system or your online community’s event management tools.

System 192

System Association Management Software Strategy 192

.orgCommunity

OCTOBER 12, 2017

If you weren’t able to hear their recent presentations, here are some tools that level the IT playing field and help minnows swim alongside the sharks. Discounts are available for nonprofits. HubSpot and Leadpages make your website a marketing maven. Share documents, use Skype conferencing, manage email and more.

Tools 53

Tools Discount Video Cost 53

Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. Embrace engagement technology tools: Using tech tools like online community and marketing automation can help you get members involved.

Tools 258

Tools eBook Report Learning Management System 258

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Discover how data analytics can be a powerful tool to unlock the path to success. Gen AI, Trust, and Your Marketing Engage with essential questions that will define your relationship with GenAI.

Strategy 272

Strategy Video Technology Innovation 272

MemberClicks

DECEMBER 19, 2023

Your organization’s membership website is one of your most visible marketing assets. Members pay a fee for access to related events and opportunities, such as local sports competitions, networking, business discounts, or classes. Members pay a fee for bulk discounts on products or services or for benefits like free shipping.

Directory 52

Directory Discount Software Tools 52

SCD Group

MARCH 11, 2013

Have you ever bought something and later realized you could have paid less by using a membership discount you forgot you had? Low numbers of members visit association websites to learn about their perks and discounts. Timing: the lag time between when members see the discount (on your website, in an email, etc.)

Discount 40

Discount Revenue Survey Cost 40

MemberClicks

APRIL 26, 2024

You want to add a valuable tool for members without increasing their workload and headaches. This can allow you to offer member discounts for postings or even include free listings as a member benefit. MemberClicks Job Board add-on turns your organization’s website into a recruiting tool that offers value in multiple ways.

Software 52

Software Discount Price Revenue 52

MemberClicks

APRIL 26, 2024

The target market is often more well-defined, and the ongoing commitment is longer. Whether you have a newer or established organization or a large or small membership base, we think you will take away some fresh and powerful tools to expand your group. Are you actively marketing? There are also a number of possible definitions.

How To 52

How To Social Media Discount System 52

MemberClicks

APRIL 26, 2024

The target market is often more well-defined, and the ongoing commitment is longer. Whether you have a newer or established organization or a large or small membership base, we think you will take away some fresh and powerful tools to expand your group. Are you actively marketing? There are also a number of possible definitions.

How To 52

How To Social Media Discount System 52

Membership Marketing

DECEMBER 30, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Must-Have Membership Marketing Tools. • Free download of the 2011 Membership Marketing Benchmarking Report.

Tools 40

Tools Marketing Price Report 40

Associations Now

JULY 25, 2017

The pricing scheme for many email marketing service providers—which grows based on the size of your list—is one that feels destined for disruption down the line. A new tool from Microsoft suggests how such a disruption might happen. You know how I know email marketing isn’t going anywhere anytime soon?

Email Marketing 73

Email Marketing Price Marketing Cost 73

Velvet Chainsaw

APRIL 12, 2022

Influencer Marketing Hub , which specializes in producing content in the social media and influencer marketing industry, published its top 18 social influencer trends for 2022. That spawns more collaboration between brands and influencers in planning campaigns and a lot more interest in tracking the social media marketing metrics.

Social Media 98

Social Media Discount Content Video 98

Velvet Chainsaw

APRIL 5, 2022

Before March of 2020, pacing data was a useful tool for predicting final attendance and revenue. Market differently. One of the most effective tactics for moving fence sitters to registrants is influencer-marketing campaigns. Allow influencers to share a code for users to get a modest discount or other benefit.

Conference 106

Conference Revenue Discount Committee 106

.orgSource

AUGUST 28, 2023

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Be Deliberate Thought leadership is an important top of the funnel marketing tool. After all, we are the home of professional experts.

Leadership 88

Leadership Social Media Case Study Industry 88

GrowthZone

FEBRUARY 1, 2022

Nearly half of respondents launched new member services, offerings or tools during 2021 that are showing promise today. We handle the marketing and communication, so it’s a high ROI for the businesses and members.” Member engagement programs. Lessons learned from 2021, and so much more!

Communications 78

Communications Innovation Directory Discount 78

.orgCommunity

FEBRUARY 25, 2019

marketing automation software offers tools to lift those relationships to a new level. Aimee, who is senior digital marketing advisor at HighRoad Solution, gave an insightful overview on building successful member journeys. Soft Skills: visionary Top Trends in Digital Marketing.

Marketing 68

Marketing Case Study eBook Social Media 68

Achieve

MAY 21, 2019

Planning, budgeting, and marketing all have to usher your target audience towards attending the event, or everything will have been for nothing. To ensure that doesn’t happen, your team will need to set up a stellar marketing strategy in the months leading up to your event. Our top 8 strategies are: Start with a killer subject line.

Email Marketing 52

Email Marketing Strategy Marketing Discount 52

MemberClicks

APRIL 19, 2024

If you are interested in expanding the influence and footprint of your membership-based organization, you can often find inspiration from how commercial businesses compete and market themselves. How are they branding and positioning themselves in the market? These should be identified and prioritized in order of value to members.

Discount 52

Discount Price Sample Marketing 52

Forj

APRIL 22, 2021

Marketing the new course? Here’s how the free pricing model compares to other pricing models: Pros: Free courses act as a great lead capture tool for professional associations. However, members are provided with discounts and value-add opportunities such as first-look registration, while non-members pay a higher price point.

Price 172

Price Course LMS Discount 172

SBI

JANUARY 16, 2024

Recognizing this shift, member services quickly collaborated with events and marketing teams to create tailored language and processes for attracting and serving the unique needs of group members. Marketing professionals have more and more options to use new tools to support design, editing, and brainstorming.

Cost 52

Cost Innovation Revenue Association Management 52

GrowthZone

APRIL 23, 2020

In an effort to support organizations during these uncertain times, hundreds of tech companies are offering free use of their product, extended trials, discounts, and more. Google : Free premium version of workplace video chat tool. Threads : Free access to collaboration tools and Pro/Team plans for all users. COMMUNICATIONS.

Resources 158

Resources Software Video Class 158

Higher Logic

FEBRUARY 26, 2019

Try any of these five tactics: Automate your marketing tactics for continuing education. Automate your marketing tactics for continuing education. Automate your marketing strategy so that your members are targeted with relevant information when they’re most likely to be interested in it. Foster a sense of community.

Education 149

Education Strategy LMS Software 149