Potomac Core

JULY 14, 2015

Whether it be Greece’s Debt Crisis , market access concerns, or industries seeking new and more opportunistic markets, your members are “in the know” constantly. Is it more impactful to deploy an Association Loyalty Strategy or an Engagement Strategy? Association Loyalty or Member Engagement Strategy?

Strategy 100

Strategy eBook Member Engagement Discount 100

Higher Logic

MAY 20, 2020

Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members. Check out the Ultimate Guide to Marketing Automation, available below. Set up an automated “welcome” campaign that includes your recorded webinar to make the process even smoother.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Association Adviser

NOVEMBER 27, 2017

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.

CA 61

CA Marketing eBook Tools 61

Potomac Core

MAY 3, 2016

KPMG’s 2016 report “Setting the Course for Growth: CEO Perspectives” underscores how today’s CEO is laser focused on staying relevant in a turbulent global market. Achieving Association Relevance Despite Market Turbulence is how CEO’s can position their organizations for long term growth and durability.

Marketing 100

Marketing eBook Member Engagement Guidelines 100

Membersuite

FEBRUARY 17, 2022

Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward. If you align member and market needs with your mission, you’ll discover plenty of overlap where you can offer revenue-generating solutions. You have a larger non-member market you can cultivate and tap into.

Revenue 135

Revenue Certificate eBook Education 135

Higher Logic

JULY 19, 2018

Without that personalization, we often lose interest and unsubscribe from email lists long before completing the call-to-action that the marketer sending the email was hoping for. Include these 5 tactics in your strategy before hitting send. This is easy to do using marketing automation’s web tracking feature.

Tips 159

Tips eBook Newsletter Marketing 159

EventMobi: Association Events

OCTOBER 19, 2023

There are many strategies for attracting new members over time, but if you want to see a boost ASAP, the best thing you can do is start brainstorming membership drive ideas! We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. How Do I Create a Membership Drive?

How To 130

How To Discount Social Media Software 130

Associations Now

MAY 2, 2017

A new report from the Content Marketing Institute and ion interactive finds that large companies in particular are making interactive content a stronger part of their marketing mix. Is interactive content a hook that marketers can latch on to? Is interactive content a hook that marketers can latch on to?

Content 57

Content Report Marketing eBook 57

Potomac Core

MAY 17, 2016

While traditional associations discuss member “ loyalty ” strategies, is that enough nowadays? Even if the economy doesn’t move into recession next year, market conditions continue to evolve as business challenges accelerate. 3 Key Strategies to Become the Recession Ready Association. Association Loyalty.

eBook 147

eBook Survey Member Engagement Industry 147

.orgCommunity

FEBRUARY 25, 2019

marketing automation software offers tools to lift those relationships to a new level. Aimee, who is senior digital marketing advisor at HighRoad Solution, gave an insightful overview on building successful member journeys. Set Strategy. At the wide end of this funnel, your decisions will determine the overall campaign strategy.

Marketing 68

Marketing Case Study eBook Social Media 68

Potomac Core

FEBRUARY 9, 2016

According to PWC’s 2016 Annual Global CEO Survey, “ Redefining Business Success in a Changing World ,” there is a difficult road ahead for global companies including “over regulation, higher tax burden, governments’ response to fiscal deficits, and geopolitical uncertainty.” Big Data Strategies. Business Success Redefined.

Innovation 100

Innovation millennials eBook Member Engagement 100

Potomac Core

OCTOBER 29, 2017

These steps build a plan that identifies the role that each Association in the Supply Chain plays in carrying out its Advocacy Strategy. Having an Association Supply Chain Advocacy Strategy positions Industries to more quickly and effectively respond. Association Supply Chain Advocacy Means Doing Fewer Things Exceptionally Well.

New Mexico 155

New Mexico Illinois eBook Member Engagement 155

Potomac Core

MAY 24, 2017

In today’s uncertain global business environment , associations must be perceived as extensions of company and industry business strategies and not be just another association. Despite more robust economic growth forecasts, companies still face regulatory hurdles, changing consumer sentiments, and disruptive market forces.

Case Study 119

Case Study Virginia Revenue Survey 119

Reid All About it

OCTOBER 28, 2016

Parker shares ten tips to help over-worked content marketers train their brain for greatness – they’re applicable to regular people too. Back to business: If you haven’t yet participated in the Tagoras 2016 Social Learning survey , please do. Presenters: Shashi Bellankonda, chief marketing officer, Surefire. More info/register.

millennials 150

millennials eBook Washington Innovation 150

Higher Logic

NOVEMBER 17, 2016

Help Scout focuses on the customer support angle, but that aligns well with community strategy. Netflix Director of Marketing Camille Watson said, “We knew members couldn’t experience the full power of Netflix until they returned the first three movies and could experience the rapid turnaround in getting the next movie.

eBook 120

eBook FAQ Directory Content 120

Potomac Core

JANUARY 6, 2016

These innovations help capture consumer imaginations, elevate company operating performance, and grow market share. The plan includes specific goals, strategies, and growth performance indicators for the industry. A final plan which includes specific business solutions, goals, strategies, costs, timelines, and performance measurements.

eBook 100

eBook Innovation America Certificate 100

Potomac Core

JUNE 27, 2017

Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. Your organizations can utilize focus groups and survey research to pinpoint industry and professional challenges that must be addressed.

Member Engagement 119

Member Engagement Case Study DC eBook 119

Potomac Core

AUGUST 2, 2017

According to a survey conducted by the Association of Financial Professionals ( AFP ), “This marks the fifth consecutive quarter where organizations accumulated cash at a greater rate than they anticipated entering the quarter.” This requires a focused and Data Driven Engagement strategy. One Size Fits None.

Member Engagement 100

Member Engagement eBook Survey Strategy 100

Potomac Core

MAY 19, 2015

Seeking to understand their impact on their member business outcomes, the Association initiated the process with Board Interviews and a Member Impact Survey. The Member Impact Survey is forward looking by design and focuses on desired future outcomes that members seek to address their “up at night” issues. Forward Looking Data.

eBook 100

eBook Survey Member Engagement Industry 100

Reid All About it

SEPTEMBER 3, 2021

Virtual conferences survey. If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please complete the Tagoras 2021 Virtual Conferences survey. Mike Agron, Content Marketing Institute ). Pia Callesen, Psyche ). More info/register.

Learning Management System 195

Learning Management System Education Technology Review 195

Aptify

DECEMBER 6, 2017

One of the most important players in your association marketing plan doesn’t have a place in the org chart, doesn’t have an office, and doesn’t even get vacation time. You take this player for granted as long as they assist your marketing efforts. Does it support your association marketing plan in a 21st century way?

Marketing 56

Marketing Software Content Process 56

Potomac Core

MARCH 22, 2016

CEO Survey concerns “over volatility and over-regulation are rising.” Utilizing member interviews, financial analysis, and survey results, Morgan established a “Core Focus” somewhat similar to the “Profit from the Core” approach developed by Bain and Company’s Chris Zook. In a weak economic growth environment, it’s a daunting task.

millennials 100

millennials America eBook Member Engagement 100

Reid All About it

JANUARY 19, 2018

Marketing General Inc. is inviting associations to participate in their 10th annual Membership Marketing Benchmarking Survey. Have a subscription strategy: why a monthly service could be a savvy play for associations. Presenters: Bruce Rosenthal, consultant in strategy and implementation of corporate partnership programs.

LMS 174

LMS Price Revenue Technology 174

Associations Now

OCTOBER 8, 2013

A survey from the Content Marketing Institute finds that 73 percent of B2B marketers are producing more content than they did a year ago. Marketing circles have been all abuzz with the idea of content for some time. A few years ago, content marketing was a nebulous concept to many organizations. Confidence Is Up.

Content 40

Content Marketing Social Media eBook 40

Potomac Core

SEPTEMBER 14, 2016

The 2014 the Strategic Member Engagement Survey noted that organizations with upward trending 3 year operating results were far more likely to better understand member “ up at night ” issues and to engage members in acting upon those needs. Take the Temperature of the Entire Value Chain . Implement a “What We Do Together” Culture .

eBook 100

eBook Member Engagement Industry Process 100

Association Success

MAY 25, 2017

To create value, to market it successfully, and to get ahead under this new business paradigm, connecting with your members is fundamental. Obvious marketing strategies, and a suspicion that they are being “sold to”, work immediately to turn people off.

eBook 60

eBook Revenue Survey Course 60

Disciple Media

DECEMBER 27, 2023

Product bundle This model works well if you have a range of digital products like courses, eBooks, or templates. Some platforms come with extra bells and whistles like community forums and marketing tools. Market your business Marketing your business is where the fun begins. Conclusion There you have it!

How To 36

How To Library FAQ Content 36

MemberClicks

NOVEMBER 16, 2021

As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. Survey your members for their ideas! Promoting upcoming events.

Newsletter 52

Newsletter Tips eBook Content 52

MemberClicks

NOVEMBER 16, 2021

As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. Survey your members for their ideas! Promoting upcoming events.

Newsletter 52

Newsletter Tips eBook Content 52

Reid All About it

JANUARY 26, 2018

Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. Check out my Grabbing the Gusto blog if you’d like to see the list of recipes I’ve made this week or plan to make in the coming weeks (published late Friday morning), or my list of recommended ebooks on sale at Amazon.

DC 225

DC Washington millennials Chicago 225

Association Adviser

NOVEMBER 13, 2018

During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. Next, start a membership survey or a publication-based readership survey as soon as possible. Would they use it?

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Aptify

DECEMBER 13, 2017

Here’s the life hack for us marketing and membership people in associations : don’t think of “join” and “renew” as distinct processes. ” Inbound marketing gives organizations the opportunity to increase the ROI of their marketing effort by 3x. You market and showcase your brand.

Member Engagement 56

Member Engagement eBook Software Marketing 56

MemberClicks

DECEMBER 21, 2021

According to a recent survey from Markletic , 55% of organizers say they’ll be investing more in virtual events. Additional research forecasts that the virtual event market will hit $504.76 About half ( 49%) of marketers use attendee engagement as a primary indicator of a successful event. billion by 2028. Social Media Contest.

Social Media 52

Social Media eBook Price Content 52

MemberClicks

DECEMBER 21, 2021

According to a recent survey from Markletic , 55% of organizers say they’ll be investing more in virtual events. Additional research forecasts that the virtual event market will hit $504.76 About half ( 49%) of marketers use attendee engagement as a primary indicator of a successful event. billion by 2028. Social Media Contest.

Social Media 52

Social Media eBook Price Content 52

Association Adviser

OCTOBER 25, 2017

Here are five things your association should take stock of before attempting to earn more non-dues revenue: Find even more ideas and strategies for earning more non-dues revenue in our free eBook, 5 Tips for Maximizing Non-Dues Revenue From Your Communication Vehicles. Survey your members regularly to ask these questions.

Revenue 78

Revenue eBook Tips Team 78

Disciple Media

MAY 24, 2023

Email marketing can be extremely cost-effective. But before you can engage in email marketing you need to have an email subscriber list. In the guide below we’ll cover all aspects of creating an email list that will become an integral part of your growth strategy. How will your emails fit into your larger marketing strategy?

How To 36

How To Email Marketing Newsletter Discount 36

Association Adviser

JULY 13, 2016

READER NOTE: To learn more about content management outsourcing, view our related webinar featuring Liz Richards, CEO of the Material Handling Equipment Distributors Association and Jill Andreu, VP of Content Strategy & Development, Naylor Association Solutions. Why outsource? Outsourcing can help you address all of these challenges.

Content 60

Content eBook Communications Social Media 60