Wild Apricot

SEPTEMBER 11, 2018

Sean Kosofsky, MPA, shares what he learnt throughout his time as an executive director and what he wishes he had known sooner.

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YourMembership

SEPTEMBER 11, 2018

Keeping new members engaged with your association is key. This approach ensures your organization thrives for years to come. Think about it: Most people decide if they’re going to participate in your association long-term within the first months, days and even minutes of joining. The first interactions with your organization make a lasting impression on a new member.

Member Engagement 310

Member Engagement Tips Organization Recruiting 310

Jamie Notter

SEPTEMBER 11, 2018

In the third phase of our work with culture consulting clients, we help them develop a “playbook” of action steps that will start to intentionally bring their culture in greater alignment with what makes them successful as an organization. When they get to this stage, I can tell they are feeling some pressure. They’re sitting there with a blank template in front of them, trying to figure out exactly what they should do to improve their culture, and it feels like a daunting task.

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Process Organization 133

Higher Logic

SEPTEMBER 11, 2018

Since its founding only 12 years ago, Jama Software has made a huge impact in the product development software market. With clients like SpaceX, Caterpillar, Boeing, and NASA, Jama Software helps companies developing life-and-economy-critical products keep a system of record and action. After Jama launched an online community, the staff has seen their community become the best resource for all things Jama, from customer support to product improvement.

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Case Study Resources Software Products 84

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

GrowthZone

SEPTEMBER 11, 2018

Utilizing digital assistants from Siri to Cortana, from Alexa to Google Assistant, is producing a dramatic increase in voice-based search. As each year passes, the presence of devices that offer voice search continues to grow at a fast pace. It’s not just an idea for the future, it is here and getting bigger by the day. Devices such as Amazon’s Echo feature Alexa to help with voice-activated queries and commands, like, “Alexa play: Piano Man.

How To 94

How To Video Social Media Member Engagement 94

Association Success

SEPTEMBER 11, 2018

Be realistic about your abilities to avoid burnout. Productivity is an evaluation of how effectively you are able to get things done (or not). If you’re productive, you are able to produce, complete, show up and show out. What’s the cost of this productivity? If I am productive at work and people there think I’m a go-getter, what’s happening in my personal life?

Products 64

Products Team Project Resources 64

Associations Now

SEPTEMBER 11, 2018

With Hurricane Florence headed toward the East Coast and other tropical storms and hurricanes brewing, groups are looking to help businesses and residents prepare. In May, forecasters from the National Oceanic and Atmospheric Administration (NOAA) predicted five to nine Atlantic hurricanes this year—one to four of which could be Category 3 or higher.

Organization 73

Organization Project Maine Communications 73

Associations Now

SEPTEMBER 11, 2018

How a little Facebook retargeting could supercharge your event sign-ups. Also: The chatter behind the chatter at Content Marketing World. Driving people to events via social media can feel like a crapshoot sometimes. But a little data and a bit of retargeting can go a long way. The Eventbrite blog’s Katie Sawyer makes the case that Facebook’s Custom Audiences advertising tool, which takes existing audience data and compares it to Facebook’s database, can help improve conversion rates for events

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Social Media Content Cost Marketing 73

Associations Now

SEPTEMBER 11, 2018

The Organic Trade Association, which had tried and failed to get the federal government to back a checkoff program for organic foods, will instead launch a voluntary program of its own—with member assistance, of course. The organic food industry may have found a new motto when it comes to federally supported checkoff programs: If you can’t join ’em, start your own.

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Organization Proposal Committee Industry 63

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy

Associations Now

SEPTEMBER 11, 2018

The United States Tennis Association and other major tennis organizations said the championship match between Serena Williams and Naomi Osaka highlighted officiating inconsistencies that dog the sport. The U.S. Open closed on Saturday with a public outcry over strict officiating after tennis icon Serena Williams complained about double standards during her championship match against Naomi Osaka, which Osaka won.

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Review Organization United States Communications 53