Association Success

APRIL 10, 2020

Steve de Haan did not have a pleasant stay in Margaritaville. As president and CEO of The International Warehouse Logistics Association in Des Plaines, Ill., de Haan’s week of infamy began the night of Wednesday, March 11. Let’s let him tell the story: We called ahead that morning before our flight from Chicago to San Diego and got the green light about the conference being held, so some of us left in advance.

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Reid All About it

APRIL 10, 2020

The weekly list of free educational events and resources for the association community… Virtual association survey. The Virtual Association Network (VAN) would like your participation in their third annual VAN benchmarking survey which addresses topics of interest to professionals serving in or interested in virtual association work environments.

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Delcor

APRIL 10, 2020

Imagine this scenario. You work in the Marketing department of a small professional association. Your IT department migrated everyone to Office 365 a few weeks ago. You open your computer to a series of email notifications that you have chat messages waiting for you in some tool called Microsoft Teams from one of your colleagues in the Marketing department regarding the email campaign you are both working on.

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Achieve

APRIL 10, 2020

With the rise of COVID-19, more and more people are staying home to practice safe social distancing, putting a pause to almost all in-person events. No one could have predicted the impact this global pandemic has had so far, especially for nonprofits. Events that were supposed to bring in fundraising revenue are now cancelled and supporters who might have given before are likely reconsidering.

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

AssociationChat

APRIL 10, 2020

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. With the cancelation of the 2020 Marketing, Membership & Communications Conference due to COVID-19, ASAE will be taking a new, creative approach to recognize, celebrate and share the work of GCA Awardees.

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Associations Now

APRIL 10, 2020

As associations take their work remote, it’s becoming increasingly essential to have security strategies in mind that account for local Wi-Fi access and personal devices employees might not otherwise bring to the office. Here are some strategies to consider. With more staff than ever working outside of the office, the attack surface is in many ways both larger than ever and outside of your control.

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SOS Association

APRIL 10, 2020

By Anna Jovel. SOS Account Executive. About Anna. Whew… It’s been a quite a whirlwind the last couple of weeks. Many people’s lives have been turned upside down since the start of the COVID-19 spread. There is worry about loved ones becoming at risk, travel bans put in place, a lack of toilet paper, and as many of you are experiencing, the need to work from home.

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Achurch

APRIL 10, 2020

In the wake of the recent Coronavirus outbreak, many of us have gone from daily commuters to instant remote workers. Even for those who telecommuted one or more days a week prior to the “stay-at-home” directives issued by most states, the change from no one at home to EVERYONE at home has been jarring. With so much change happening all once, here are some tips to help you manage to work more effectively and (hopefully) stay sane during this unique time in our history.

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Associations Now

APRIL 10, 2020

The proper configuration of your workstation can improve productivity. Also: A quality digital marketing campaign starts with good data and information. If your work-from-home setup is just a laptop on a kitchen table, you might want to think about upgrading your hardware. There are other ways to set up your space that will make you more productive, says Ed Bott in ZDNet.

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy

Associations Now

APRIL 10, 2020

ASAE Congressional Town Hall: Association Advocacy on COVID-19 This video town hall will bring together association professionals and two of the top association advocates in Congress—Rep. Ami Bera (CA-7) and Rep. Stephanie Murphy (FL-7)—to discuss the critical need for associations to be included in an expanded Paycheck Protection Program. Date: Monday, April 13.

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