Smooth The Path
OCTOBER 2, 2018
This morning a man in a hard hat was roaming around our neighborhood paying particular attention to the telephone poles. I asked him what they were doing with the telephone poles. “We have been inspecting and protecting the power poles from damage from rot, insects, and things like that,” he said. What the poles are called was an important enough distinction that he corrected my choice of words.
WBT Systems
OCTOBER 2, 2018
Survey Says… Online Education’s Role in Membership Marketing. Read more about Survey Says… Online Education’s Role in Membership Marketing.
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Spark Consulting
OCTOBER 2, 2018
Are members who join with a price incentive more or less likely to renew membership the following year? Less likely. Don’t offer pricing discounts unless your audiences are EXTREMELY price sensitive or your membership is declining and you’re desperate to get people in the door by any means necessary. Does offering a discounted membership based on time of the year (i.e. a summer sale) dilute the value of membership?
WBT Systems
OCTOBER 2, 2018
Alleviate Career Anxiety by Promoting Lifelong Learning. Read more about Alleviate Career Anxiety by Promoting Lifelong Learning.
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
YourMembership
OCTOBER 2, 2018
Not only was the?YourMembership?team sweating through the hot Florida summer days, we were also busy releasing updates and enhancements to streamline your operations that enhance your members experience. We’re excited to share some insights into what we’ve been working on. Increasing Platform Performance Throughout?the last few months and culminating with our September releases, YM has.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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GrowthZone
OCTOBER 2, 2018
Membership pro, Frank Kenny, explains how to build a board of directors that is representative of your members (and why it’s important you do so). When you scan the faces of your board members, what do you see? How many are men? How old are they? Are they mostly of the same race? When I am prepping for facilitating a strategic planning retreat or board orientation I always ask the CEO, “How well does your association’s board reflect your members and community?”.
WBT Systems
OCTOBER 2, 2018
The Critical Role of LMS Developers & QA Testers during Implementation. Read more about The Critical Role of LMS Developers & QA Testers during Implementation.
Associations Now
OCTOBER 2, 2018
The Society for Personality and Social Psychology offers grants that fund members’ big ideas for small meetings. Members get to see their programs come to life, and SPSP has a new way to engage members. Would you like to add energy and enthusiasm to your meeting roster without too much staff or resource involvement? Giving your members a role in developing new small-scale meetings could be one way to go about it.
WBT Systems
OCTOBER 2, 2018
The Importance of an LMS Roadmap When Selecting a Learning Platform. Read more about The Importance of an LMS Roadmap When Selecting a Learning Platform.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Associations Now
OCTOBER 2, 2018
How can you make your association better in 2019? Four questions to ask to develop the strategies that will get you there. Also: Onboarding new members. The beginning of October marks the official start of the Halloween season—and the beginning of the end of 2018. As Q4 kicks off, it’s important to look ahead and start creating strategies for 2019. Not sure where to get started?
WBT Systems
OCTOBER 2, 2018
Help Millennials Get Jobs: Offer Online Learning & Career Resources. Read more about Help Millennials Get Jobs: Offer Online Learning & Career Resources.
Association Success
OCTOBER 2, 2018
Customer experience goes well beyond making members happy. Last Fall I was invited to share my thoughts on what I felt was important to the future of associations, via a short video clip to be played at the first SURGE virtual conference. I shared how I thought that associations need to be intentional about implementing the core competencies of customer experience (CX).
WBT Systems
OCTOBER 2, 2018
The Critical Role of an LMS Business Analyst during Implementation. Read more about The Critical Role of an LMS Business Analyst during Implementation.
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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.
Membership Marketing
OCTOBER 2, 2018
When you search the Harvard Business Review on the key word “Innovation”, you get 18,356 results. That’s because for businesses innovation is a core competency for survival. The same is true for associations. But how focused on innovation are associations? How do associations define innovation? And how do they go about innovating? These are some of the questions that Marketing General Incorporated (MGI) asked association professionals, in conjunction with our client the National Business Aviatio
WBT Systems
OCTOBER 2, 2018
The Critical Role of an LMS Project Manager during Implementation. Read more about The Critical Role of an LMS Project Manager during Implementation.
Beth Kanter
OCTOBER 2, 2018
Source: GivingTuesday India. In the US, GivingTuesday is after Thanksgiving, Black Friday, and Cyber Monday and marks the start of the year-end giving. But GivingTuesday is not limited to the United States, it has caught fire over the past 7 years to become a global movement, with over 150 countries. GivingTuesday celebrates philanthropy and countries around the world that participate make it their own, unleashing creative and localized strategies to promote a culture of giving.
WBT Systems
OCTOBER 2, 2018
Under the Hood: How the R&D Team Fine-Tunes Your LMS Engine. Read more about Under the Hood: How the R&D Team Fine-Tunes Your LMS Engine.
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2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more
Associations Now
OCTOBER 2, 2018
The Association for Supply Chain Management, announced this week, will build upon the existing base of APICS while expanding resources to the supply chain community. A new association for supply chain management is coming to life—with the foundational support of an existing group. The Association for Supply Chain Management (ACSM) , which was announced on Monday, will work to help push the sector forward through educational resources, thought leadership, and corporate assessment programs.
WBT Systems
OCTOBER 2, 2018
Why an LMS Is a Game Changer for Members and Associations. Read more about Why an LMS Is a Game Changer for Members and Associations.
Higher Logic
OCTOBER 2, 2018
Marketing to your customers is hard work – sometimes it can feel like you’re pushing the same boulder up a hill every day, like good ol’ Sisyphus. Customer marketing can come with great rewards, though, especially if you’re using tech tools to make your life easier. Online community is one of those tools that can increase the reward while minimizing the work.
WBT Systems
OCTOBER 2, 2018
Advice for LMS Training During and After Implementation. Read more about Advice for LMS Training During and After Implementation.
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Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? Discover the secrets from leading experts in the field, distilled into practical tips that promise to elevate the quality of your educational offerings,
Associations Now
OCTOBER 2, 2018
A new report from the travel marketing firm Development Counsellors International found that security issues are a top concern keeping event planners up at night. One thing they’re not losing sleep over: the “Trump effect.”. Of the many worries stressing out event planners and decision makers these days, the biggest is security, according to a new report.
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