Potomac Core
APRIL 26, 2017
At the start of your board meetings do board members ask themselves “I hope they try selling stuff today?” Of course not. If anything, they want your organization to stop selling stuff. In today’s disruptive environment they are preoccupied with their business challenges and global uncertainty. Hearing endless staff reports and selling stuff is not where they are at anymore.
Aptify
APRIL 26, 2017
Phishing is the #1 social engineering threat to association cybersecurity, and it has so little to do with the association’s technology. No, the reason that phishing is responsible for so many data breaches is good old-fashioned human error. That’s right—we’re talking about people unknowingly giving their passwords and credit card numbers to hackers, filling out personal information on websites created by hackers, and accidentally installing malware onto their machines.
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Associations Now
APRIL 26, 2017
Don’t be afraid to add a little drama when telling your nonprofit’s story. Also: how to get the most value out of the next meeting you attend. Nonprofits tell a lot of stories, whether it be for cause-driven campaigns or in annual reports. How can you make yours unforgettable? Hypsypops Design Co., an information design firm, provides a narrative structure to help you deliver a more powerful message.
Achieve
APRIL 26, 2017
Thousands of Palm Beach County residents committed to improving their health during Palm Healthcare Foundation’s. Let’s Move: Commit to Change Physical Activity Challenge. As the agency chosen to build Palm Healthcare’s new Drupal website we were excited to contribute beyond our technology expertise and start hitting the pavement to support this local initiative.
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Effective Database
APRIL 26, 2017
Unless you live under a rock, you’ve heard that Community Brands recently acquired YourMembership, Abila, and Aptify. And as of 9am this morning, they’ve also acquired Nimbleuser. That’s four significant and independent AMS providers now under one umbrella company. I’ve had many people ask for my thoughts on this activity in our space.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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CommPartners
APRIL 26, 2017
As many association leaders are aware, there have been quite a few changes over the past several years with technology related companies who serve and support our community. Recently it was announced that three leading AMS companies joined forces, with a fourth announced just today. Changes like this certainly alter the playing field and have […].
Beth Kanter
APRIL 26, 2017
One important part of effective digital measurement is being able to benchmark your performance relative to your organization’s past performance or compared to peer organizations. One excellent resource to use for benchmarking nonprofit digital results (in the US) is the annual M&R Benchmarks study of nonprofit digital advocacy. For the past 11 years, this study has gathered comparative metrics from nonprofits on email, social media, social advertising, fundraising, and web engagem
Associations Now
APRIL 26, 2017
6 % The market share of business travel ground transportation expenses Lyft made up in the first quarter of 2017, according to recent stats released by Certify. The number may sound low compared to Uber’s 53 percent market share, but it represents a tripling of Lyft’s market share among business travelers in a single quarter and comes at a time when Uber has faced many controversies.
Associations Now
APRIL 26, 2017
Need some quick tips on effectively engaging new members? Here are a few strategies shared by speakers at this week’s YourMembership conference. This week I’m reporting to you from Orlando, where I’m attending the YourMembership Xperience 2017 Conference. And since we’re near the home of Mickey Mouse and Harry Potter, this year’s conference theme is creating membership magic.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Associations Now
APRIL 26, 2017
A new report from Meetings Mean Business and Skift shows that along with money, meetings bring fresh ideas and inspiration to their host cities, which have long-term impacts on shaping their economies and industries. Meetings are integral to associations and to host cities. Not only do they provide networking and learning opportunities for attendees, but they also bring in major revenue for the organization, as well as the destination, and drive innovation in host cities.
Associations Now
APRIL 26, 2017
Will there be enough funding for the next U.S. Census? Organizations that focus on the importance of data are concerned about proposals to limit the budget of the agency that counts every person in America every 10 years. The 2020 Census is just three years away, and some nonprofits are worried that the U.S. Census Bureau may not have the resources it needs to prepare for the job.
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