YourMembership
MAY 22, 2017
During ASAE’s MM&C Conference earlier this month, association executives and industry partners took part in 24 learning labs, three keynotes, two preconference workshops and networked to up their game on digital, content and branding strategies. Here’s a guest blog article from Abila‘s Amanda Myers wrapping up the event in D.C. Although it’s not ASAE’s […].
Eric Lanke
MAY 22, 2017
Spark Consulting is out with another white paper -- this one on the sometimes challenging topic of diversity and inclusion -- and it's another thought-provoking read for association CEOs. If you're interested, you can download "Include Is A Verb: Moving From Talk to Action on Diversity and Inclusion" here. It's free and you don't even have to register for it.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
YourMembership
MAY 22, 2017
Although it’s not ASAE’s biggest show of the year, its Membership Marketing and Communications (MM&C) Conference almost always ranks at the top of my list. For starters, the targeted attendance creates more opportunities to connect with and learn from different organizations. In addition, I find myself walking away with not only strategic inspiration, but also.
GrowthZone
MAY 22, 2017
It’s summertime and the 2017 association conference season is off to a great start. The key to driving registrations is to make it as easy as possible for potential attendees to get approval to attend. Read the tip sheet: We’ve Got to Stop Meeting Like This and. learn to plan and run efficient meetings. A key component of your overall conference marketing plan should be a letter/proposal template that can be used by potential attendees to pitch the idea to their boss/board, etc.
Advertisement
Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Aptify
MAY 22, 2017
Implementing new membership software is an intense time for all involved. As in other momentous transitions in life, like weddings, you need a solid foundation in place to successfully face what lies ahead. Otherwise, unexpected and unwelcome issues could threaten your progress—toward software implementation or down the aisle.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
.png)
|
Associations Now
MAY 22, 2017
The nursing industry says it’s struggling to meet a growing need for nursing care with fewer new nurses—a problem that one association says is compounded by a teaching shortfall. Some schools are attempting to remedy the issue by launching accelerated programs. An organization in the nursing field is the latest association working to confront a looming workforce shortage.
Idea Architects
MAY 22, 2017
If my recent conversations are any indication, a lot of people find disrupting the status quo increasingly appealing. Their motivations range from simply wanting to create meaningful change to positioning themselves in their organizations as unafraid to go bold or big.
Associations Now
MAY 22, 2017
So many associations have been trying to figure how to keep their industries relevant as millennials and Generation Z replace baby boomers. One expert instructs associations to get these individuals to tell their stories, instead of simply pushing out their own. When kids are deciding to learn an instrument, the accordion is probably not their first choice—creating an industry challenge the Connecticut Accordion Association is trying to overcome.
Association Success
MAY 22, 2017
When adverts ignore people, people ignore adverts. The digital world is just that: a world. Personal and demographic details, from geographic location to computer literacy, makes it difficult to accurately anticipate people’s behaviour- and their responsiveness to advertising. But unlike the world outside, digital space creates a pool of data with which to analyse, predict, and ultimately to curate the online experience of anyone who interacts with it.
Advertisement
Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
.png)
Associations Now
MAY 22, 2017
Preserving relationships with former board members can be complicated, and the temptation to cut them off entirely is strong. But a sense of balance and inclusion can reduce feelings of meddling. When board members have ended their tenures, their tenures should end. That sounds painfully tautological, I know, but governance has a way of warping logic.
Associations Now
MAY 22, 2017
What does a dispute over a Beyoncé photo on a gossip site have to do with your association? It might affect your potential liability for copyright infringement. A decision from the Ninth Circuit Court of Appeals in April raised concerns about website owners’ liability for copyright infringement—in content that website users post. The decision, Mavrix Photographs, LLC v.
Associations Now
MAY 22, 2017
An appeals court decision last week found that the Federal Aviation Administration lacked the authority to require drone owners to register their devices. The ruling is considered a win for a model aviation group but a setback for the unmanned aerial vehicle industry. A new court decision in a long-running conflict over drone usage will, at least for now, let the small aerial devices fly in the sky without regulation.
Associations Now
MAY 22, 2017
Get board members engaged with your organization’s fundraising efforts. Also: Generational shifts are here. These are the changes you may need to make now. Raising money is a vital part of any association, but getting board members to participate in fundraising activities can be challenging. How can you get them more involved? Network for Good’s marketing blog shares a few ways to activate board members for fundraising that don’t require them to make a direct ask.
Advertisement
Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.
Expert insights. Personalized for you.
210 
Let's personalize your content