YourMembership

NOVEMBER 26, 2014

Last week we held YourMembership’s November Thought Leadership webinar Social Media ROI in Dollars & Cents , with Ben Martin, CAE, noted speaker and Chief Engagement Officer for Online Community Results. In conjunction with the upcoming release of the second edition of Online Community Results’ Online Community Software Selection Guide , Ben joined us to tackle the interesting topic of how to build and identify the ROI on an association’s social media efforts.

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Social Media millennials Member Engagement Leadership 150

Wild Apricot

NOVEMBER 25, 2014

'Part 1 of our interview with Claire Kerr Zlobin, offers insight into how Life With a Baby grew from a small peer support group to a multi-regional organization serving 8000 parents and caregivers and 12,000 children.

Organization 228

Organization 228

Spark Consulting

NOVEMBER 12, 2014

'One of the toughest things in marketing is crossing over into sales. While our end goal is to get people to buy what we’re selling, no one wants to be this guy –> So how do you get one (sales) without the other (obnoxious dude everyone avoids at parties)? Understand that selling is really about matching problems to solutions. (Which also means that if your solutions don’t match their problems, you need to be willing to walk away.).

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Tips Marketing Products 257

Reid All About it

NOVEMBER 10, 2014

'I have a question for association, membership and marketing execs: How often do you pick up the phone at the front desk or in the call center? Nina Simon is the Director of the Santa Cruz Museum of Art & History and blogs at Museum 2.0. Her “guilty pleasure” is a smart idea. She also told me she spends about ten hours a month in the galleries with visitors.

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Maine Examples Team Marketing 270

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Member Engagement

Aaron Wolowiec

NOVEMBER 30, 2014

'Kim Harwood, president, Results and Hand Software, LLC. Q & A with Kim Harwood, President, Results at Hand Software, LLC. Q: If you were a Christmas ornament, what would you look like, and why? A: Well, I just returned from Florida and got a bit too much sun, so I would be red with a cheery warm glow! Q: Think “Survivor” or another reality survival show.

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Content Florida Software Innovation 149

YourMembership

NOVEMBER 20, 2014

Before you create marketing content or distribute association communications, ask yourself: What do I want to achieve? Am I delivering the right message to the right audience? How can I distribute content most effectively to the right people? It seems like a simple approach, but many associations mistakenly believe that “some is good, but more is always better” when communicating with members.

Content 150

Content Marketing Newsletter Communications 150

Wild Apricot

NOVEMBER 11, 2014

'Are a few of your board members doing all of the "heavy lifting"? Would you like to re-energize your board? Here''s a new guide that offers tips for building better board engagement.

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How To Leadership Tips 302

Spark Consulting

NOVEMBER 5, 2014

'Tips to help your blast emails shine, Part 2: Personalize it – It’s 2014. We all have the ability to send emails to “Dear Elizabeth” rather than “Dear Colleague” so be sure to call people by name. Be a real person – Write like you would talk to someone, not like the first draft of a Business Communications 101 project. Avoid jargon and acronyms – This is hard in associations, but do your best and be sure to define any acronyms you do use.

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Tips Communications Project Marketing 244

KiKi L'Italien's Acronym Soup

NOVEMBER 24, 2014

'I woke up this morning at 3 a.m. with a surge of energy and a house full of sleeping family members. I thought about trying to go back to sleep, but after a few minutes decided the effort was futile and headed upstairs to brew some coffee and read. It is my birthday today and I am now 38-years-old. Lately I''ve been investigating spirituality and trying to be open to what the universe is trying to tell me.

Missouri 167

Missouri 167

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Strategy

Aaron Wolowiec

NOVEMBER 25, 2014

'And so it begins. Thanksgiving is upon us, and soon we’ll be spending the day with family and friends, gorging on our favorite foods, watching football and talking about our many blessings. Yep. Thursday kicks off the holiday season. So now what? Try starting with “thank you.”. “This is a great opportunity for organizations of all sizes to show their gratitude for customers,” said John Foley, CEO of interlinkONE and Grow Socially.

Social Media 147

Social Media Discount Marketing Video 147

Eric Lanke

NOVEMBER 24, 2014

'I''ve been writing about a facilitation workshop I recently attended--a workshop to learn how to be a better facilitator and how to teach others to do the same. And it''s probably time I mentioned that it was organized and led by Jeffrey Cufaude of Idea Architects. I got a lot of takeaways that are relevant to the work I and my staff do with our association''s Board, committees, and task forces.

Committee 130

Committee Recruiting Recruitment Tools 130

YourMembership

NOVEMBER 11, 2014

Your website is the central piece of your association’s member service. But before design and content, the first step in creating your association’s website is to select and secure the most effective and relevant domain name (meaning your URL address – www.DomainName.com). The Internet is maturing, making it harder and harder to find a relevant, effective, easy-to-remember and available domain name.

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Process Marketing Content Resources 150

Wild Apricot

NOVEMBER 7, 2014

'This week''s link round-up offers 5 posts on member engagement; insight into Millennials and why you should consider having them on your board, as well as the Top 150 Nonprofit Blogs.

Member Engagement 241

Member Engagement millennials 241

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Virtual

NOVEMBER 19, 2014

'The legendary Augusta National Golf Club is home to the annual Masters Golf Tournament, and it’s one of the finest golf courses in the world. But beyond the club’s reputation for world-class golf, it’s also one of the world’s most exclusive social clubs. Augusta’s 300 members include Fortune 500 CEOs, former cabinet officials and the top two men on the Forbes 400 ranking of the wealthiest individuals, Bill Gates and Warren Buffett.

Social Media 136

Social Media Class millennials Report 136

KiKi L'Italien's Acronym Soup

NOVEMBER 21, 2014

'This year has been incredible for speaking engagements! I have to admit that though it can be tough to do so much traveling, I do enjoy meeting new people and having the opportunity to explore new ideas with them. In 2014, I transitioned from primarily talking about social media and branding to talking about other big ideas, like how to be more productive ("How I Get Stuff Done") and creative topics like how to find your voice.

Phoenix 118

Phoenix Social Media Conference Examples 118

Mariner

NOVEMBER 18, 2014

'Earlier this month, Elizabeth Weaver Engel MA, CAE ( Spark Consulting LLC ) and I were excited to participate in the first Wild Apricot Expert Webinar to talk about our favorite topic: Mission-Driven Volunteering. The session was well-attended and there. were lots of questions - too many to cover in the hour so we created a blog post to continue the conversation.

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Aaron Wolowiec

NOVEMBER 18, 2014

'This month’s guest blog post is by Amanda Batson, education architect and consultant for ADB Partners, LLC , who will be speaking at ASAE’s Technology Conference and Expo. Twitter users can follow the conference using #Tech14 or @techconf. If you’d like to contribute a post, contact Kristen Parker at Kristen@eventgarde.com. Amanda Batson, education architect and consultant for ADB Partners, LLC.

Education 151

Education Technology Conference Tools 151

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YourMembership

NOVEMBER 7, 2014

How do you go about making decisions involving the technology needs for your association that enable you to serve your members more effectively? We asked that question last week in our webinar, Make the Right Choice: Eva luating Technology for Your Association. In the 15 years I have been involved in the association management software industry I have come to realize that an association’s technology capability is one of the leading indicators of not only how effectively they currently serve thei

Technology 150

Technology millennials Membership Management Process 150

Wild Apricot

NOVEMBER 5, 2014

'Here is an overview of the Mission-Driven Volunteering Webinar we held this week as well as links to the full slide presentation and one-hour video for those of you who weren''t able to attend.

Video 240

Video 240

Eric Lanke

NOVEMBER 17, 2014

'image source Last week I wrote about a facilitation workshop I recently attended--a workshop to learn how to be a better facilitator and how to teach others to do the same. I got a lot of takeaways that are relevant to the work I and my staff do with our association''s Board, committees, and task forces. Here''s another. When facilitating a meeting of association members, think about what “ice” needs to be broken.

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Team Committee Leadership Project 146

Association Navigator

NOVEMBER 14, 2014

'Perhaps you’ve noticed that strategy is the most overused word in the corporate lexicon. Not just for-profit corporations, but non-profits too, and it’s also frequently used by military leaders. So I was comforted by the definition offered by Harrison Coerver and Mary Byers in their excellent book about association performance called Road to Relevance: 5 Strategies for Competitive Associations.

Strategy 125

Strategy Association Management Resources Conference 125

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

Analysis

Virtual

NOVEMBER 13, 2014

'Andy Warhol famously said that in the future everyone will have fifteen minutes of fame. Nowadays, it seems like in the future everyone can aspire to fifteen minutes of privacy. And whether it’s illicit photos of Kate Upton showing up online or my kids living their lives out loud on Instagram, Twitter and Facebook, we no doubt have less privacy now than ever before.

Communications 131

Communications Association Management Education 131

Mariner

NOVEMBER 12, 2014

'There is no easy answer to fixing the volunteer pool but the answer really isn’t complicated either. At issue is that our approach is too often reactive not proactive. We look to fill empty seats instead of building an engaged membership. One way to shift gears is to think of this as building a farm team … a feeder system like we see in sports.

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System Team 116

YourMembership

NOVEMBER 4, 2014

DIY or do-it-yourself may work with minor fixes around the house and “it’s good because we say it’s good” may have worked long ago, but the line is crystal clear when it comes to marketing, branding, and designing for your association – original, quality and objective-based marketing is the only way to go. No matter the industry or membership demographics, and regardless of the quality of services or benefits you deliver, how you present your association becomes your brand and will directly impa

Cost 150

Cost Video Project Marketing 150

Wild Apricot

NOVEMBER 3, 2014

'This is the second post offering clips from our interview with Nicole Walters of the San Diego Venture Group. It offers insight into the importance of being both flexible and personal in recruiting and retaining members.

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San Diego Recruiting Recruitment 235

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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