November, 2014

article thumbnail

Social Media ROI in Dollars & Cents – Your Questions Answered

YourMembership

Last week we held YourMembership’s November Thought Leadership webinar Social Media ROI in Dollars & Cents , with Ben Martin, CAE, noted speaker and Chief Engagement Officer for Online Community Results. In conjunction with the upcoming release of the second edition of Online Community Results’ Online Community Software Selection Guide , Ben joined us to tackle the interesting topic of how to build and identify the ROI on an association’s social media efforts.

article thumbnail

1-On-1 With Claire Kerr Zlobin: From Grassroots To Mainstream

Wild Apricot

'Part 1 of our interview with Claire Kerr Zlobin, offers insight into how Life With a Baby grew from a small peer support group to a multi-regional organization serving 8000 parents and caregivers and 12,000 children.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Mission Driven Volunteer Rides Again!

Spark Consulting

'Earlier this month, Mission Driven Volunteer co-author Peggy Hoffman and I had the opportunity to present about our research on this topic for Wild Apricot. As is often the case with webinars, we weren’t able to get to all the questions during the Q&A. So we’re answering them now. What do I do about volunteers who are invested in the old way of doing things (standing committees, hierarchy, “paying your dues” before you can get involved, etc.) and don’t want to change?

Committee 278
article thumbnail

Schedule Some Time at the Front Desk

Reid All About it

'I have a question for association, membership and marketing execs: How often do you pick up the phone at the front desk or in the call center? Nina Simon is the Director of the Santa Cruz Museum of Art & History and blogs at Museum 2.0. Her “guilty pleasure” is a smart idea. She also told me she spends about ten hours a month in the galleries with visitors.

Maine 271
article thumbnail

Dont Waste Another Minute Drafting Board Resolutions

Drafting board resolutions should not be draining your leadership’s time. This can impact both the flow of discussions and your overall decision-making. A board resolution is an important compliance document that records the votes and decisions on specific actions. Learn how you can get started with your board resolution by downloading our free template.

article thumbnail

Bonus content: Event Garde e-news – December edition

Aaron Wolowiec

'Kim Harwood, president, Results and Hand Software, LLC. Q & A with Kim Harwood, President, Results at Hand Software, LLC. Q: If you were a Christmas ornament, what would you look like, and why? A: Well, I just returned from Florida and got a bit too much sun, so I would be red with a cheery warm glow! Q: Think “Survivor” or another reality survival show.

Content 149

More Trending

article thumbnail

Marketing for Success: Customize Association Content for Purpose, Audience, Delivery Channel

YourMembership

Before you create marketing content or distribute association communications, ask yourself: What do I want to achieve? Am I delivering the right message to the right audience? How can I distribute content most effectively to the right people? It seems like a simple approach, but many associations mistakenly believe that “some is good, but more is always better” when communicating with members.

Content 150
article thumbnail

How To Build Better Board Engagement

Wild Apricot

'Are a few of your board members doing all of the "heavy lifting"? Would you like to re-energize your board? Here''s a new guide that offers tips for building better board engagement.

How To 326
article thumbnail

Five Tips for Overcoming Your Fear of Sales

Spark Consulting

'One of the toughest things in marketing is crossing over into sales. While our end goal is to get people to buy what we’re selling, no one wants to be this guy –> So how do you get one (sales) without the other (obnoxious dude everyone avoids at parties)? Understand that selling is really about matching problems to solutions. (Which also means that if your solutions don’t match their problems, you need to be willing to walk away.).

Tips 257
article thumbnail

What Birthdays Mean at 38-Years-Old

KiKi L'Italien's Acronym Soup

'I woke up this morning at 3 a.m. with a surge of energy and a house full of sleeping family members. I thought about trying to go back to sleep, but after a few minutes decided the effort was futile and headed upstairs to brew some coffee and read. It is my birthday today and I am now 38-years-old. Lately I''ve been investigating spirituality and trying to be open to what the universe is trying to tell me.

Missouri 167
article thumbnail

Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

article thumbnail

More than turkey and stuffing

Aaron Wolowiec

'And so it begins. Thanksgiving is upon us, and soon we’ll be spending the day with family and friends, gorging on our favorite foods, watching football and talking about our many blessings. Yep. Thursday kicks off the holiday season. So now what? Try starting with “thank you.”. “This is a great opportunity for organizations of all sizes to show their gratitude for customers,” said John Foley, CEO of interlinkONE and Grow Socially.

article thumbnail

Learning and Growth

Eric Lanke

'I''ve been writing about a facilitation workshop I recently attended--a workshop to learn how to be a better facilitator and how to teach others to do the same. And it''s probably time I mentioned that it was organized and led by Jeffrey Cufaude of Idea Architects. I got a lot of takeaways that are relevant to the work I and my staff do with our association''s Board, committees, and task forces.

Committee 130
article thumbnail

The First Step in Association Website Design: Selecting the Right Domain Name

YourMembership

Your website is the central piece of your association’s member service. But before design and content, the first step in creating your association’s website is to select and secure the most effective and relevant domain name (meaning your URL address – www.DomainName.com). The Internet is maturing, making it harder and harder to find a relevant, effective, easy-to-remember and available domain name.

Process 150
article thumbnail

Member Engagement Buzz, Bench Warmers Or Change Makers & More

Wild Apricot

'This week''s link round-up offers 5 posts on member engagement; insight into Millennials and why you should consider having them on your board, as well as the Top 150 Nonprofit Blogs.

article thumbnail

How To Cultivate Community Affinity Throughout The Generosity Journey

Speaker: Tim Sarrantonio, Director of Corporate Brand

This session will dive into how to create rich generosity experiences that foster long-lasting relationships. You’ll walk away with actionable insights to redefine how you engage with your supporters—emphasizing trust, engagement, and community over transactional giving models. 🤝 Industry expert Tim Sarrantonio will explore data-backed strategies to engage supporters as active participants in a community that values their contributions and shared ideals.

article thumbnail

More Tips to Improve Your Open Rate

Spark Consulting

'Tips to help your blast emails shine, Part 2: Personalize it – It’s 2014. We all have the ability to send emails to “Dear Elizabeth” rather than “Dear Colleague” so be sure to call people by name. Be a real person – Write like you would talk to someone, not like the first draft of a Business Communications 101 project. Avoid jargon and acronyms – This is hard in associations, but do your best and be sure to define any acronyms you do use.

Tips 244
article thumbnail

Where I'll Be Speaking In 2015

KiKi L'Italien's Acronym Soup

'This year has been incredible for speaking engagements! I have to admit that though it can be tough to do so much traveling, I do enjoy meeting new people and having the opportunity to explore new ideas with them. In 2014, I transitioned from primarily talking about social media and branding to talking about other big ideas, like how to be more productive ("How I Get Stuff Done") and creative topics like how to find your voice.

Phoenix 118
article thumbnail

Does Your Association Have a Private Online Social Community?

Virtual

'The legendary Augusta National Golf Club is home to the annual Masters Golf Tournament, and it’s one of the finest golf courses in the world. But beyond the club’s reputation for world-class golf, it’s also one of the world’s most exclusive social clubs. Augusta’s 300 members include Fortune 500 CEOs, former cabinet officials and the top two men on the Forbes 400 ranking of the wealthiest individuals, Bill Gates and Warren Buffett.

article thumbnail

Adapting Mission Driven Volunteering for Small Associations

Mariner

'Earlier this month, Elizabeth Weaver Engel MA, CAE ( Spark Consulting LLC ) and I were excited to participate in the first Wild Apricot Expert Webinar to talk about our favorite topic: Mission-Driven Volunteering. The session was well-attended and there. were lots of questions - too many to cover in the hour so we created a blog post to continue the conversation.

139
139
article thumbnail

How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

article thumbnail

Technology, your association, and your members. Where do you stand?

YourMembership

How do you go about making decisions involving the technology needs for your association that enable you to serve your members more effectively? We asked that question last week in our webinar, Make the Right Choice: Eva luating Technology for Your Association. In the 15 years I have been involved in the association management software industry I have come to realize that an association’s technology capability is one of the leading indicators of not only how effectively they currently serve thei

article thumbnail

Adding Mission to Your Volunteering: Webinar Presentation & Video

Wild Apricot

'Here is an overview of the Mission-Driven Volunteering Webinar we held this week as well as links to the full slide presentation and one-hour video for those of you who weren''t able to attend.

Video 271
article thumbnail

Next Generation Learning: Tech 14

Aaron Wolowiec

'This month’s guest blog post is by Amanda Batson, education architect and consultant for ADB Partners, LLC , who will be speaking at ASAE’s Technology Conference and Expo. Twitter users can follow the conference using #Tech14 or @techconf. If you’d like to contribute a post, contact Kristen Parker at Kristen@eventgarde.com. Amanda Batson, education architect and consultant for ADB Partners, LLC.

Education 151
article thumbnail

Breaking the Ice

Eric Lanke

'image source Last week I wrote about a facilitation workshop I recently attended--a workshop to learn how to be a better facilitator and how to teach others to do the same. I got a lot of takeaways that are relevant to the work I and my staff do with our association''s Board, committees, and task forces. Here''s another. When facilitating a meeting of association members, think about what “ice” needs to be broken.

Team 146
article thumbnail

How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

article thumbnail

What is Strategy?

Association Navigator

'Perhaps you’ve noticed that strategy is the most overused word in the corporate lexicon. Not just for-profit corporations, but non-profits too, and it’s also frequently used by military leaders. So I was comforted by the definition offered by Harrison Coerver and Mary Byers in their excellent book about association performance called Road to Relevance: 5 Strategies for Competitive Associations.

Strategy 125
article thumbnail

Fifteen Minutes of Privacy

Virtual

'Andy Warhol famously said that in the future everyone will have fifteen minutes of fame. Nowadays, it seems like in the future everyone can aspire to fifteen minutes of privacy. And whether it’s illicit photos of Kate Upton showing up online or my kids living their lives out loud on Instagram, Twitter and Facebook, we no doubt have less privacy now than ever before.

article thumbnail

Don’t Get Caught in These Branding Traps

YourMembership

DIY or do-it-yourself may work with minor fixes around the house and “it’s good because we say it’s good” may have worked long ago, but the line is crystal clear when it comes to marketing, branding, and designing for your association – original, quality and objective-based marketing is the only way to go. No matter the industry or membership demographics, and regardless of the quality of services or benefits you deliver, how you present your association becomes your brand and will directly impa

Cost 150
article thumbnail

Member Recruitment & Retention: It’s About Being Flexible & Personal

Wild Apricot

'This is the second post offering clips from our interview with Nicole Walters of the San Diego Venture Group. It offers insight into the importance of being both flexible and personal in recruiting and retaining members.

San Diego 254
article thumbnail

The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

article thumbnail

Fixing the Volunteer Pool: The Talent Scout

Mariner

'There is no easy answer to fixing the volunteer pool but the answer really isn’t complicated either. At issue is that our approach is too often reactive not proactive. We look to fill empty seats instead of building an engaged membership. One way to shift gears is to think of this as building a farm team … a feeder system like we see in sports.

System 116
article thumbnail

On screen or in a chair?

Aaron Wolowiec

'Most of us would agree there aren’t enough hours in the day to get everything done. The email inbox is always full. Meetings seem to pop up on the calendar. And deadlines continue to loom. Then, if you’re a working professional with kids, you have to balance sports, clubs, carpooling and snack schedules. It’s exhausting. No wonder so many of us are spending less time away from our offices and our families to attend professional development events or other workplace functions.

Survey 147
article thumbnail

Association Staff as Facilitative Leaders

Eric Lanke

'image source I recently participated in a workshop to learn how to be a better facilitator, and to teach others to do the same. Going into the session, I saw a lot of potential application to the work my staff and I do with the various committees and task forces in our association. Coming out of the session, I saw even more. Generally speaking, the session leader said, the job of the facilitator in any group setting is to ensure the group achieves a good outcome, not to drive them towards any p

Committee 147