October, 2016

Trending Sources

The C-Suite's Role in Social Media

Higher Logic

Social media has undoubtedly gained an increasing role in the business community. For any organization, the importance of social media is right up there with any other marketing strategy. However, are there reasons for business executives to have their own presence on social networks?

7 things I like about the Federation of Small Business’s website

Optimist Consulting

I was recently looking at the FSB’s website and was impressed by how easy it was to navigate, how clearly the information was ‘chunked’ and displayed, and how it showcases their re-brand.

Associations drive the heartbeat of America.

YourMembership Blog

Saying it with song on a magical night, annual ASAE Summit Awards captures monumental contributions of the association industry. photo credit: USAe-News You couldn’t help but be moved by the range and passion of Mikky Ekko’s vocals and performance.

Don’t Start Writing Your Association’s Next Survey Without Following These Steps


“USA Today has come out with a new survey - apparently, three out of every four people make up 75% of the population.” – David Letterman. That’s insightful information. Really mind-blowing. And funny because it’s so accurate.

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Everything You Need To Know About Online Community Management


DON’T BE LEFT OUT! JOIN THE 150+ ASSOCIATION EXECUTIVES WHO HAVE TAKEN THIS PROGRAM! I’ve partnered with Ben Martin of Online Community Results to offer an on-demand, crash course on the Essentials on Online Community Management (EOCM).

More Trending

Easy equality: 8 small steps to support women at work

YourMembership Blog

You don’t have to join an advocacy group or attend a protest march to support women in your workplace. Here are small actions anyone can take to chip away at cultures and habits that prevent women from contributing fully to their organizations’ success.

3 Surprising Uses for Member Engagement Metrics (that Can Make You Money)


Member Engagement Analytics Generating Revenue Sales

How to Promote Your Blog: 5 Tools to Improve Rankings of Your Old Content


To keep your blog growing, you add more and more content doing your best to market everything you write. It’s a long and challenging process and it’s well worth going through.

Associations Are a Perfect Fit for Young Professionals

Associations Now

A look at why associations really are uniquely positioned to be employers of choice for today’s millennial employees. What do you want to be when you grow up?”. As a child, did you ever answer “association management professional”? I didn’t think so.

Six Reasons to be Excited for the 7th Annual Higher Logic Super Forum

Higher Logic

We are so excited for Super Forum - this year it’s November 14 and 15. Since this is our seventh one, we have big things in store -- you won’t want to miss out! Here are just a few things I’m personally excited for: Results Driven theme.

12 Practical Ways To Engage and Retain Members in Today’s World

Wild Apricot Blog

It costs up to 25 times more to find and convince a new member to join than to keep your current members engaged. Here's a list of actually practical tips to retain your members. retain members

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Consider flipping the membership equation.

YourMembership Blog

Thinking different about member retention + recruitment. The following original article was first published online on September 13, 2016 by John Wiley & Sons and then appeared on page 6 of the October 2016 edition of The Membership Management Report, a monthly journal published by Wiley for the association industry. Do you remember […]. Industry News + Trends

Why It May Be Time to Ditch Your Association’s Event Tools for Your AMS Software


I have Hulu Plus, Amazon Instant Video, and Netflix along with subscriptions to several premium cable channels. I watch a lot of TV, and I enjoy it. My mother, on the other hand, thinks I’m crazy.

Congratulations to Higher Logic!


By now, you have probably heard the news that Higher Logic has received a $55m investment from JMI equity. Here’s more analysis on this from community expert Ben Martin. BREAKING: Higher Logic takes $55M investment.

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Attract Smaller Companies and Startups to Your Tradeshows

Associations Now

Could exhibiting costs be keeping smaller companies and startups from your tradeshow? Some thoughts on wooing these exhibitors, who may offer ideas and innovations that your members need to be successful long term.

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Should Lurkers Be Called 'Lurkers'?

Higher Logic

Would you rather be called a ‘lurker’ or a ‘wallflower’? Language is an important factor when creating an online community. Developing specific words or phrases can deepen a sense of community amongst your members, giving them the feeling of being on the “inside” or part of an exclusive group.

The Value of Taking Mini-Breaks During the Nonprofit Work Day

Beth Kanter's Blog

Last week, I was in London teaching social media strategy workshops for London NGOs organized by Social Media Misfits and keynoted Institute of Fundraising’s Future of Fundraising Conference.

Don’t let Facebook + LinkedIn have your cake and eat it, too.

YourMembership Blog

you are handing over your association members to the competition. Now, you may not believe me, but it’s true. Associations are handing over their entire membership base to competitors and don’t even know it! That’s because your competition doesn’t look familiar. It’s not another association, non-profit, society or organization. These competitors, […]. Industry News + Trends Membership Management Social Media and Business Trends

How to Analyze Your Association’s Survey Data Without Losing Your Mind


“The data tells a story, and once you know the story you can change the ending.” – Debbie King, CEO of Association Analytics. Data, even “big data,” has become a buzzword in both the business and association space. Everyone wants data because, as Debbie King said, it can help organizations change.

The Myth of the Best Place To Work


This post was originally published on AssociationSuccess.org. Okay, I know some of you reading this probably won a “best place to work” award, and are quite proud of it. I get it. Your people filled out the survey and it scored really “well” and that’s something to be proud of.

Why Engagement Must Be Built Into the Member Experience

Associations Now

Struggling to get members engaged? Perhaps the problem’s not in your methods but in the engagement opportunities themselves. More online collaboration tools. Better messaging. Finer demographic data. Nicer incentives.

Don't Overlook the Power of Online Community Micro-Influencers

Higher Logic

Ok, name the first social media influencer who comes to mind. Got it? You probably thought of a Kardashian or Jenner. They’re all over the news and social media, and even if you don’t pay attention, it’s hard to avoid them.

Is your membership organisation’s board digitally savvy?

Optimist Consulting

I recently read a great new document, Making digital work: 12 questions for trustees to consider , which contains useful guidance on what your non-profit board should be thinking about when it comes to digital.

Is Facebook at Work the answer to growing your association’s social community?

YourMembership Blog

Best serve associations with a branded, exclusive + private experience for their members. The post Is Facebook at Work the answer to growing your association’s social community? appeared first on YourMembership. Industry News + Trends Social Media and Business Trends

6 Association Management Tips from Steve Jobs


It’s hard to believe it’s been half a decade since Steve Jobs’ passing. Many of us early adopters still remember his live announcement/unveiling of the iPhone and the immediate, burning desire to own one. His legacy is still felt around the world every time someone looks at an iPhone.

[Cool Infographic Friday] Snapchat 101: What You Need to Know


Tip o’ the hat to MDG Advertising for this one. Infographic by MDG Advertising. photo credit ). Content Strategy Cool Infographic Friday Cool Social Tools Industry Insider

A YP-Friendly Social Media Strategy

Associations Now

Young professionals can serve your association well in that these digital natives will help you keep up on the social media front. And by having a solid social media strategy, your association will also appeal to young professional member prospects. Social media is constantly changing.

When Community Members Dive into Politics

Higher Logic

Election years are always contentious, but especially these days. It’s one thing to debate or talk with friends -- maybe even family? -- but it’s another when those conversations end up on your community.

10 Mandatory Membership Fields to Track in Your Database

Wild Apricot Blog

It’s important to keep track of the right member information, because you can analyze it to develop growth, retention, or engagement strategies for your organization. From our experience, here are the 10 mandatory membership fields to track. form registration application strategy membership fields

What If Attendees Remember Nothing From Your Event?

Velvet Chainsaw

Yes, what if they remember nothing from your event? Meetings are often so overloaded with material that learning may be hurt more than it’s enhanced,” says Andrea Driessen, Chief Boredom Buster, No More Boring Meetings. Read her article for seven ways to boost learning.).

Why Associations Need to Take Back Control of Their Websites Today (And How to Do It)


Try to count how many websites you visited yesterday. Or even today – just this morning. Do you know? Or have you already lost count? Member Benefits Marketing Strategy Association Management Services Membership Management Software

The One Simple Thing That Nonprofit Leaders Do To Keep Inspired and Avoid Burnout

Beth Kanter's Blog

Mike Brune, Sierra Club Executive Director. Yesterday, I honored to fill in as MC and interviewer for Darian Rodriguez Heyman at the Nonprofit Fundraising Masters event. (Darian was welcoming his first child, a boy, into the world!).

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Business Roundtable Governance Guidelines Add Diversity Focus

Associations Now

This year’s edition of a key governance document for corporate boards recommends, for the first time, that diversity be made a priority to bring new perspectives and backgrounds to the boardroom.

Attention all business book enthusiasts!


Do you love to read? I do! I read an absolute ton in airplanes and during the summer at the pool… yes, that’s basically when I find the time. Sigh. I also have a big pile of books on my desk that I want to get to (Sound familiar? I know you do too!)…