October, 2016

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How a Tech Solution Saved This Executive Director’s Membership Growth Strategy

Wild Apricot

The story of how one executive director managed to turn around a failing growth strategy with a software solution, hitting 25% growth in six months. Based on The Tech Effect webinar, which runs each month at Wild Apricot.

Strategy 296
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Explore TopClass LMS at ASI Europe Insight Day 2016

WBT Systems

WBT Systems is delighted to announce their sponsorship of the ASI Europe Insight Day hosted by Advanced Solutions International (ASI), October 19, 2016. This annual client seminar will take place in Victoria, London, UK. The seminar will inform the ASI Europe Community about the latest product updates, how to use the products more effectively, and most importantly provide an opportunity to network with colleagues from the not-for-profit sector.

LMS 259
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Don't Overlook the Power of Online Community Micro-Influencers

Higher Logic

Ok, name the first social media influencer who comes to mind. Got it? You probably thought of a Kardashian or Jenner. They’re all over the news and social media, and even if you don’t pay attention, it’s hard to avoid them. And companies definitely take notice -- one tweet or Instagram post from a Kardashian or Jenner can make or break a product (and can cost tons of money).

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6 Association Management Tips from Steve Jobs

Socious

It’s hard to believe it’s been half a decade since Steve Jobs’ passing. Many of us early adopters still remember his live announcement/unveiling of the iPhone and the immediate, burning desire to own one. His legacy is still felt around the world every time someone looks at an iPhone.

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Dont Waste Another Minute Drafting Board Resolutions

Drafting board resolutions should not be draining your leadership’s time. This can impact both the flow of discussions and your overall decision-making. A board resolution is an important compliance document that records the votes and decisions on specific actions. Learn how you can get started with your board resolution by downloading our free template.

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Association Brain Food Weekly: 10.7.16

Reid All About it

We all need help dealing with the raging river (not gentle stream) of information coming at us every day. Associations are perfectly placed to help us sift through and select the best information to read or consult. Yes, I’ll use the C-word: associations should be the #1 curators for their community. Since I’ve been on an education kick lately, here’s an example of curation by a for-profit organization.

Mooc 208

More Trending

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12 Practical Ways To Engage and Retain Members in Today’s World

Wild Apricot

It costs up to 25 times more to find and convince a new member to join than to keep your current members engaged. Here's a list of actually practical tips to retain your members.

Cost 329
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Consider flipping the membership equation.

YourMembership

Thinking different about member retention + recruitment. The following original article was first published online on September 13, 2016 by John Wiley & Sons and then appeared on page 6 of the October 2016 edition of The Membership Management Report, a monthly journal published by Wiley for the association industry. Do you remember […].

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The C-Suite's Role in Social Media

Higher Logic

Social media has undoubtedly gained an increasing role in the business community. For any organization, the importance of social media is right up there with any other marketing strategy. However, are there reasons for business executives to have their own presence on social networks? The answer is a resounding, YES. If your organization is on social media, you should be too.

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Don’t Start Writing Your Association’s Next Survey Without Following These Steps

Socious

“USA Today has come out with a new survey - apparently, three out of every four people make up 75% of the population.” – David Letterman. That’s insightful information. Really mind-blowing. And funny because it’s so accurate. There are a ton of surveys out there today, and not all of them result in worthwhile information.

Survey 244
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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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Association Brain Food Weekly: 10.28.16

Reid All About it

Before we get to this week’s webinars and etcetera, how about some reading suggestions? Roger C. Parker shares ten tips to help over-worked content marketers train their brain for greatness – they’re applicable to regular people too. He also reviews four books that “can open your eyes to the importance of neuro-plasticity and how you can intentionally take steps to increase your brain’s productivity.

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Change is good…right?

Aaron Wolowiec

Leaves change. People change. And yes, businesses change. But what about associations? Most of us realize innovation is key to driving a business forward. New ideas, new inventions, new strategies, new operating plans. The options are limitless – even for associations. Associations aren’t often regarded as agents of change, but recently, Marketing General Inc. , in conjunction with the National Business Aviation Association , polled association professionals to learn how they set innovation goal

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29 Free Nonprofit Webinars for November 2016

Wild Apricot

If your organization is struggling to fill events, looking for #givingtuesday tips, or building a corporate sponsorship strategy, this month’s free nonprofit webinars can give you a hand.

Tips 302
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Don’t Undervalue Association Training Programs!

WBT Systems

When pricing your association’s training offerings, it is important to assess their value, and then price accordingly. Many associations are guilty of devaluing online learning courses and webinars as there is typically less administration overhead and no hard costs associated with things like booking a room or organizing lunch, so the event is perceived as creating less of an impact.

Price 171
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How To Cultivate Community Affinity Throughout The Generosity Journey

Speaker: Tim Sarrantonio, Director of Corporate Brand

This session will dive into how to create rich generosity experiences that foster long-lasting relationships. You’ll walk away with actionable insights to redefine how you engage with your supporters—emphasizing trust, engagement, and community over transactional giving models. 🤝 Industry expert Tim Sarrantonio will explore data-backed strategies to engage supporters as active participants in a community that values their contributions and shared ideals.

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Easy equality: 8 small steps to support women at work

YourMembership

You don’t have to join an advocacy group or attend a protest march to support women in your workplace. Here are small actions anyone can take to chip away at cultures and habits that prevent women from contributing fully to their organizations’ success. In my job creating partnerships between my employer and other organizations, I […].

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5 Survey Writing Secrets that Will Get More Responses

Socious

According to association consulting firm, Potomac Core , only 63% of association members feel that they’re getting value from their membership fees. That’s a scary number, especially as associations struggle to stay relevant in today’s marketplace.

Survey 227
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Association Brain Food Weekly: 10.21.16

Reid All About it

If you’re looking for a way to contribute to the association community, I’ve got one for you. Tagoras , a consulting and education firm specializing in the market for lifelong learning, invites you to participate in a survey that will help our community better understand how membership organizations use or don’t use social technologies to deliver learning.

Survey 168
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Bonus content – Event Garde e-news – November edition

Aaron Wolowiec

Mary Manier. Q & A with Mary Manier , director of sales, Experience Grand Rapids. Learn: Q: How do you learn best? By reading in a coffee shop with lots of noise or in a quiet, library-like setting? A: I learn best in a quiet, library-like setting. Network: Q: Some people are wallflowers while others are natural networkers. Which are you (or are you in the middle)?

Library 173
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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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10 Mandatory Membership Fields to Track in Your Database

Wild Apricot

It’s important to keep track of the right member information, because you can analyze it to develop growth, retention, or engagement strategies for your organization. From our experience, here are the 10 mandatory membership fields to track.

Strategy 283
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OpenBadges: Increasing Visibility of Association Education

WBT Systems

There has been much discussion lately about the value of digital badges for both association education and certification programs. Describing the appeal of digital badges, the Humanities, Arts, Science, and Technology Alliance and Collaboratory ( HASTAC ) says, “ Digital badges are a powerful new tool for identifying and validating the rich array of people’s skills, knowledge, accomplishments, and competencies.

Education 246
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Don’t let Facebook + LinkedIn have your cake and eat it, too.

YourMembership

Yes. you are handing over your association members to the competition. Now, you may not believe me, but it’s true. Associations are handing over their entire membership base to competitors and don’t even know it! That’s because your competition doesn’t look familiar. It’s not another association, non-profit, society or organization. These competitors, […].

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3 Association Growth Strategies

Potomac Core

Sluggish global growth and U.S. growth , the race for talent, and disruptive innovation create opportunities for Associations and Professional Societies to become more essential. It’s all about alignment with industry and professional outcomes that your members care most about. Those organizations who utilize these 3 Association Growth Strategies can help impact member outcomes and as a result better position their members and their organizations for long term success. 3 Association Growth Strat

Strategy 164
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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Association Brain Food Weekly: 10.14.16

Reid All About it

Our neighborhood creek found a new path during the hurricane. My apologies if I missed a few webinars this time. I’m writing this post earlier than usual (Wednesday) because we’re leaving tomorrow for a weekend camping trip on the beach – a welcome change from several days of camping inside our house. As I write this, we’re heading into our fifth day without power.

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This, Not That: Images for Your Online Community

Higher Logic

Online communities are notoriously difficult to visualize. I’m often asked I keep finding new, interesting and accurate images to represent online communities and related industry subjects. Good question. Perhaps you’re part of Instagram’s 500+ million active users (Source: Instagram Press Page )? Or you’re behind any of the billions of images pinned on Pinterest?

Tips 172
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Education Is Not Enough

Eric Lanke

I just finished reading the latest white paper from Elizabeth Weaver Engel of Spark Consulting, this one written with Shelly Alcorn of Alcorn Associates Management Consulting, entitled "The Association Role in the New Education Paradigm." If you'd like a copy, you can download it here. Dealing with the fundamental thesis of the white paper--that there is a crisis brewing in the global education-to-employment system, and that associations are uniquely positioned to provide useful solutions--is a

Education 124
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Essential Steps BEFORE Planning for an LMS Implementation

WBT Systems

Fall is a transitional season, with the leaves changing color and starting to shed, and we start thinking about planning for the weather changes coming in the next season. Similarly, it’s usually at this time of year that associations and other organizations start to review their training requirements and inevitably their delivery of that training.

LMS 219
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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Associations drive the heartbeat of America.

YourMembership

Saying it with song on a magical night, annual ASAE Summit Awards captures monumental contributions of the association industry. photo credit: USAe-News You couldn’t help but be moved by the range and passion of Mikky Ekko’s vocals and performance. If you haven’t heard the melodic sound of the Grammy-nominated singer/songwriter and indie pop artist, you’re […].

America 209
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October Update: Minor Software Update and Increased Security

Wild Apricot

Read about our scheduled software update, our PCI DSS compliance, and more.

Software 230
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Why Didn’t Our Members Choose Us?

Smooth The Path

It is so frustrating… Industry suppliers launch competitive products and events and our members purchase them. Why did they choose them and not us? Members have a challenging problem and we have the solution but they do not use our solution. Why? We reach only 14% of the population of potential members. Why haven’t more chosen us? Only 25% of our members come to the conference.

Price 127