Certainty in Uncertain Times
JULY 15, 2020
I don’t know about you but there are a few phrases and words that I’m tired of hearing: uncertain, unprecedented, and new normal to name a few. These are phrases and words that I want to eliminate because I don’t want them to frame my approach. These words keep us in a rut and from moving forward. There’s quite a bit of certainty for us in the association space and we need latch on to it quickly and start acting before it’s too late. Let me give you a couple of examples.