Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256

Survey Project Strategy Education 256

GrowthZone

NOVEMBER 30, 2021

Forget the days of tedious marketing work with little return; with the right tools, your members and prospects can receive a personalized experience where they feel supported and stay engaged with little effort on your part. Keep reading to learn how to optimize these benefits (and more!) Your staff is busy. Don’t believe us?

Marketing 78

Marketing Email Marketing Recruiting Recruitment 78

Reid All About it

APRIL 29, 2016

EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. The rapid rise of social media and mobile technology has had a profound impact on website design and email marketing, yet many NGOs haven’t yet adapted to the new aesthetics and functionality of a mobile, social Internet. More information.

Chicago 150

Chicago Recruiting Recruitment Email Marketing 150

Reid All About it

APRIL 29, 2016

EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. The rapid rise of social media and mobile technology has had a profound impact on website design and email marketing, yet many NGOs haven’t yet adapted to the new aesthetics and functionality of a mobile, social Internet. More information.

Chicago 150

Chicago Recruiting Recruitment Email Marketing 150

Reid All About it

NOVEMBER 20, 2020

Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

Certificate 370

Certificate System Dallas Price 370

Reid All About it

MAY 19, 2023

Here’s a conundrum: How can members ever feel like part of their chapter community if they don’t attend chapter events? Billhighway explains how to get reacquainted with post-pandemic chapter members and design a chapter event experience that’s worth their time. William Penn Chapter events. Leadership training. Good stuff. Users group.

Strategy 195

Strategy Content Leadership Email Marketing 195

Nimble AMS

JUNE 27, 2022

Associations are looking for innovative association management software (AMS) like email marketing, content management systems, e-commerce platforms, job boards, and learning solutions to transform MX. . Industry news and information. Members join professional organizations to stay in the know. Targeted, valuable content.

Leadership 118

Leadership FAQ Member Engagement Social Media 118

Reid All About it

MAY 12, 2023

No matter the size or type of your association, and no matter your current role, see how you, too, can distinguish and propel your organization. Using uncommon strategies from her book Elevating Engagement , learn how to create an energized and highly motivated membership. No plan, no progress. More info/register. 1 CAE credit.

Chicago 200

Chicago Newsletter Mooc Education 200

Higher Logic

MAY 8, 2019

If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.) Giving your members the opportunity to select the kind of information they want to receive from your association will mean more opens for your emails. Consider something like: ??

Tips 166

Tips Email Marketing Newsletter Communications 166

Higher Logic

JUNE 5, 2018

It can do more for you than you can do on your own, giving you a heightened ability to run targeted marketing campaigns. Here are a few benefits of marketing automation software – benefits you didn’t have before with just email marketing or analytics software: You can automate repetitive tasks and manual processes.

Marketing 159

Marketing Email Marketing Software Social Media 159

Reid All About it

APRIL 30, 2021

Learn how to wrap your vision in a story that sparks the imagination and stirs the soul in order to get people to act, to buy, and to follow you. Learn how to put it all together virtually or live. Come ready to share stories, ask questions and get real deep about how to use engagement data. Fri 4/30 at 2 p.m. 1 CAE credit.

Education 354

Education Technology Strategy Revenue 354

Higher Logic

MAY 29, 2020

How to Align with Your Board and Executive Team's Priorities. If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. MTI chose online community as a tool for digital transformation.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

APRIL 23, 2021

Sherry Budziak, founder and CEO of.orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started. Jevin West, Associate Professor & Director, Center for an Informed Public, Information School, University of Washington. How do you earn it?

Revenue 370

Revenue Strategy Content Education 370

Higher Logic

JANUARY 27, 2020

How Jennifer is movin’ and shakin’ in the community industry: One word: data. Jennifer is using 2020 to dive into AAAE's (the world's largest professional organization for airport executives) rich community data – focusing on how to analyze it, how to best present it, and how they can use it to engage members based on their preferences.

Software 317

Software Industry Strategy Social Media 317

Association Briefings

OCTOBER 22, 2020

Instead, provide those subscribers with additional information about the event, or perhaps the location of that event (Top 10 Fun Things to Do in Vegas During Conference Downtime). recruiting new members. Nothing turns off a subscriber more than receiving notification about an upcoming event that they already registered for.

How To 52

How To Newsletter Content Communications 52

Achieve

DECEMBER 8, 2023

Your performing arts program can leverage an alumni database in multiple ways, including to: Maintain up-to-date contact information for each of your alumni. Analyze alumni donors’ giving and engagement patterns to inform your fundraising strategy. Email marketing. Social media.

Tips 52

Tips Survey Social Media Communications 52

Reid All About it

FEBRUARY 12, 2021

Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions.

Revenue 370

Revenue North Carolina Industry Technology 370

MemberClicks

DECEMBER 19, 2023

When it comes to building a membership website, you’ll want to give your prospective and current members 24/7 access to learning more about your organization and how to get involved. If you’re wondering how to create a membership website that is effective and well-designed, we’re here to help! What Is a Membership Website?

Directory 52

Directory Discount Software Tools 52

Higher Logic

FEBRUARY 4, 2020

For the seventh time in eight years, ‘information overload/cutting through the clutter’ weighed in as the No. Plus, the two core challenges following #1 in the report—the “inability to communicate member benefits effectively" and "customizing for different member segments”—certainly play a role in information overload.

Communications 287

Communications Tips Content Tools 287

MemberClicks

OCTOBER 6, 2022

Your members are the lifeblood of your organization—but how can you most effectively “manage” them? Here, we’ll examine all the crucial components of membership management, as well as outline how to choose the right tools to optimize your management tasks. Membership marketing. Content management system (CMS).

Membership Management 52

Membership Management Software Social Media Recruiting 52

Reid All About it

OCTOBER 5, 2018

Melissa Henley and Katie Burke at CMS Wire explain how to drive change without driving your colleagues crazy using techniques based on neuroscience. and how to get the right statistics to prevent national and chapter level members from leaving. Learn how to successfully negotiate your salary. Lunch provided. 1 CAE credit. .

DC 170

DC Washington Tools Certificate 170

Reid All About it

NOVEMBER 9, 2018

WBT Systems explains how they work, how they benefit your association and members, and how to get them going. If you ask a room full of membership leaders how their growth is going, you’ll likely hear mixed reviews. But most will agree that recruitment and retention feels tougher now than ever before. 1 CAE credit.

Chicago 174

Chicago DC Washington Software 174

Reid All About it

JULY 8, 2016

This webinar will provide essential information on the key changes expected in privacy rules, the repercussions of the GDPR, the costs of non-compliance and how associations operating in both the US and Europe can best adapt in this transitional phase. Webinar Surveys: How to Get Useful Feedback from Your Audience.

DC 150

DC Certificate Washington Content 150

Achieve

JANUARY 27, 2023

So as you consider your online fundraising efforts moving forward, prioritize creating a dedicated program aimed toward recruiting recurring donors and establishing long-term relationships for giving. Email marketing. Send your supporters an informative series of messages guiding them on how to get started in your program.

Software 52

Software Tools Strategy Marketing 52

Reid All About it

JUNE 2, 2017

Learn how to craft the perfect pitch. 2017 Key Performance Benchmarks: Email vs. Automation. Hear about key performance metrics from the 2017 Association Email Marketing Benchmark Report on emails sent using marketing automation. Contact Julie Sciullo at Association Analytics for more information.

Raleigh 150

Raleigh Chicago DC Washington 150

Higher Logic

DECEMBER 6, 2018

2018 Membership Marketing Benchmarking Report. Example 2: Recruitment Campaigns. You could automatically move those people into your marketing automation platform and send a series of emails asking people to become mentors. 2018 Membership Marketing Benchmarking Report. Did you know…. Interested in learning more?

Newsletter 189

Newsletter Maine Content Examples 189

Reid All About it

JULY 28, 2017

Learn how to become an influencer and engage your biggest influencers as a recruitment tool. Find out how to engage students and millennials and lead them to the membership funnel. Learn why a written social media policy is so valuable and how to begin creating one for your nonprofit. CAE Informational Brown Bag.

Chicago 150

Chicago Washington DC Social Media 150

AssociationChat

APRIL 10, 2020

The Gold Circle Awards committee voted to introduce this new category to address the segment of work associations execute that are not full marketing or communication campaigns such as, apps, blogs, podcasts, or social media. Membership Recruitment Campaign IPC; IPC Membership Recruitment Campaign. Member Retention Campaign.

Newsletter 52

Newsletter Austin Committee America 52

Reid All About it

OCTOBER 28, 2022

Leading Learning’s new guide (sponsored by WBT Systems) helps you understand why and how to enhance or add blended learning offerings to your association’s portfolio. Learn how to identify the nine competencies every facilitator should know and incorporate into the meetings they lead. Volunteer Recruitment: No Volunteers?

Blended Learning 39

Blended Learning Email Marketing Revenue Technology 39

Reid All About it

OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. WBT Systems explains how to motivate members to buy what you’re selling. How to explain content marketing to anyone.

DC 170

DC Las Vegas Washington Review 170

Membership Marketing

JULY 12, 2013

A very simple test that many forget to do is trying different “From” lines and “Subject” lines in your email marketing to a portion of your list. The same idea applies to membership recruitment. If you want more information on testing statistics, here is a site with some nice tools you can use.

Marketing 40

Marketing How To Sample Discount 40

Reid All About it

NOVEMBER 10, 2017

If you know of associations practicing content strategy, please forward this information to them and encourage them to also participate. Amith Nagarajan says the real culprit in the inbox overload complaint is email relevance, not frequency. Members can find information anywhere. post picks up the relevancy message.

DC 150

DC Washington Tools Education 150

Reid All About it

OCTOBER 21, 2022

She explains how the request for proposal (RFP) has become a vehicle for the misappropriation of someone else’s work. WBT Systems explains how to eliminate and prevent learning content clutter. Discover how an effective transformation is led from the top and uncover critical tactics to accelerate your journey. They won’t.

Revenue 44

Revenue Email Marketing Education Review 44

Reid All About it

MARCH 31, 2017

Aptify shares five under-utilized member recruitment tactics. Billhighway’s most recent post discusses how to decide if joint membership is the right model for your association and chapters. How Marketers Can Unlock the Power of Event Data. Presenter: David Epstein, content marketing manager, Bizzabo. A must-read.

Raleigh 150

Raleigh DC Washington Charlotte 150

Reid All About it

SEPTEMBER 10, 2021

Learn how to think strategically, prepare a tactical plan for negotiating effective outcomes including your salary, the importance of researching the parties and objectives, how to use persuasive communication, and how to bargain for the desired outcome. Fri 9/10 at 4 p.m. Know Your Worth: Negotiating Salary and Benefits.

Strategy 195

Strategy Content Education Tips 195

Association Adviser

JANUARY 18, 2019

Perhaps you’d like to gauge the effectiveness of several recruiting drives you initiated throughout the year so you can decide which to replicate in the future and which to scrap. Automate detailed member emails. The last feature we’ll examine is the email marketing component of an association management software platform.

Software 68

Software Association Management System Tools 68

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. How to Choose Your Member Newsletter Name.

Newsletter 52

Newsletter Tips eBook Content 52