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Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

That’s why marketing is such a crucial step to the success of your association events. Far and away one of the most effective channels for association event marketing is email. This reach of this medium is unrivaled, with 99% of consumers checking their email daily. Gather important data from your email campaigns.

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How to Leverage the Marketing Power of Social Proof

WBT Systems

Your association can leverage the power of social proof when marketing your online learning programs. Social proof is the driver behind the growth of influencer marketing campaigns on Instagram and other digital platforms. Influencer marketing on Instagram alone is now a billion dollar industry. Add them to your course catalog.

Marketing 192
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Don’t stop learning: How to repurpose content for long-term revenue

Freestone

Giving life to your newly created marketing piece in multiple channels goes a long way. Scaling is so important for small organizations with limited marketing resources. Leveraging your marketing automation tools will help infuse dynamic content and create templates that you can then reuse. Is it OK to repurpose content?

Content 78
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Membership Directory: Why Your Organization Needs One & How to Create One

EventMobi: Association Events

Depending on how your organization sets up membership, you can allow free access to your member directory or gate it behind a paywall (or a members-only portal). In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field.

Directory 147
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How to Market Your Virtual Event

Fonteva

So to help you out, we’ve made this concise guide on how to market and drive attendance for your virtual events. So why bother with virtual event marketing? Well, 93% of event marketers believe events lead to valuable one-on-one customer engagement. Such is the way with virtual event marketing. Why Bother?

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Don’t stop learning: How to repurpose content for long-term revenue

Freestone

Giving life to your newly created marketing piece in multiple channels goes a long way. Scaling is so important for small organizations with limited marketing resources. Leveraging your marketing automation tools will help infuse dynamic content and create templates that you can then reuse. Is it OK to repurpose content?

Content 52
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What Associations Need to Know About Gmail and Yahoo Email Protections

Associations Now

In February, Gmail and Yahoo will begin to require email senders to authenticate their emails, make it easy to unsubscribe from email lists, and stay under a reported spam threshold. On February 1, Gmail and Yahoo will begin to enhance email security measures to lower phishing and spam problems.