Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256

Survey Project Strategy Education 256

EventMobi: Association Events

OCTOBER 19, 2023

Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Are they relevant to your mission or industry?

How To 130

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WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Association Briefings

MAY 6, 2021

Now, add engagement and revenue to the mix, while attempting to keep an annual tradeshow afloat in a hybrid world of in-person and virtual events. They’re the ones who shaped the industry; who recruited new members based on word-of-mouth. By the Numbers So, what do the numbers tell us about email use among millennials and Gen Z?

Marketing 52

Marketing millennials Email Marketing Social Media 52

Reid All About it

MAY 19, 2023

Non-dues revenue partners. Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. Discover the latest email tips, trends and tactics for both business and consumer markets that will take your campaigns to the next level. More info/register.

Strategy 195

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MemberClicks

SEPTEMBER 20, 2023

A medical association is focused on furthering and protecting the interests of its members, like helping them with career growth and keeping them up-to-date with industry trends. Their role is inclusive of licensing, ethics, regulations, conferences, industry standards, and advocacy.

Association Software 52

Association Software Software Organization Certificate 52

Higher Logic

FEBRUARY 4, 2020

Let’s explore 10 of the newest industry statistics revealing various association communication challenges, and thus, opportunities for strategic improvement. Tip: Use marketing automation to improve targeted communications. You’re on the same team. Cheer for each other. 10 Association Communications Stats + Membership Tips.

Communications 287

Communications Tips Content Tools 287

Reid All About it

OCTOBER 28, 2022

exhibitions and events industry legal expert. Volunteer Recruitment: No Volunteers? Maybe It’s Your Marketing. Hear how to develop a marketing strategy and apply practical approaches to effectively position your volunteer opportunities to attract, inspire, engage, and increase satisfaction of your volunteers. .

Blended Learning 39

Blended Learning Email Marketing Revenue Technology 39

Reid All About it

OCTOBER 21, 2022

Watch presentations from a limited number of industry partners that offer AMS platforms. AMS experts will be showcasing platforms and sharing their knowledge with the association market. How Association Marketers Are Using Digital To Grow Member Engagement & Revenue. Host: American Marketing Association.

Revenue 44

Revenue Email Marketing Education Review 44

Reid All About it

JULY 8, 2016

Referrals are the most coveted type of lead for any business—an indication of trust and satisfaction and a faster path to revenue. Demand Metric recently conducted a study to learn about the current state of referral marketing. Hear about trend data and the interest in, evolution of, and success with referral marketing.

DC 150

DC Certificate Washington Content 150

Fonteva

MARCH 19, 2020

When associations thrive, they see boosts in member recruitment and improved retention rates. They may even see more consistent non-dues revenue streams! Discover opportunities to recruit new members. This is the first email marketing design trend on this list. Discover opportunities to recruit new members.

Tips 52

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AssociationChat

APRIL 10, 2020

The Gold Circle Awards committee voted to introduce this new category to address the segment of work associations execute that are not full marketing or communication campaigns such as, apps, blogs, podcasts, or social media. Association of Equipment Manufacturers; AEM Industry Advisor e-Newsletter. Media/Public Relations Campaign.

Newsletter 52

Newsletter Austin Committee America 52

MemberClicks

DECEMBER 19, 2023

Below, you’ll find seven easy steps on how to build a membership website to recruit and retain members plus find your perfect membership website builder! Associations bring together industry professionals within specific fields, such as writing, culinary arts, or accounting. What Is a Membership Website?

Directory 52

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Reid All About it

JULY 21, 2017

Learn about trends and strategies for growth in the healthcare industry, why hotels may say “no” to medical meetings business, tips for sourcing on-site staff at medical meetings, and what to look for when seeking a technology solutions provider. 8 Biggest Mistakes Email Marketers Make and How to Avoid Them. More info/register.

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Las Vegas DC Mooc Nevada 231

Reid All About it

DECEMBER 9, 2022

Membership Monday: Student/Young Professional Recruitment and Engagement. We will focus on a successful campaign for the recruitment and engagement of this membership segment. We’ve assembled a crack team of Validity Email Strategists who help email marketers across the world solve their trickiest email challenges.

Colorado 39

Colorado Recruiting Recruitment Survey 39

Reid All About it

JUNE 10, 2022

If member companies are struggling to recruit and keep staff , they will be reluctant to let employees attend conferences or volunteer for your association. WBT Systems suggests strategies to attract talent to your association’s industry and help member companies improve their hiring and retention practices. Staffing issues.

Arlington 39

Arlington Revenue Content Team 39

Association Briefings

OCTOBER 22, 2020

Think of all the questions you ask on your membership application: geographical location, years in the industry, company revenue, number of employees, etc. Perhaps you have different industry divisions you serve. Industry Interests – Are there sub-sections of your association that your members belong to (i.e.

How To 52

How To Newsletter Content Communications 52

MemberClicks

MAY 13, 2022

Here at MemberClicks , we serve professional associations, trade associations and chambers of commerce to equip them with the tools they need to grow their membership and revenue. Email Marketing. This will give you more confidence that your recruitment and retention efforts are going in the right direction.

Software 52

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Reid All About it

JULY 14, 2023

It’s the new generative AI tools like ChatGPT and Bard that have captured the attention—and imagination—of industry and associations alike. Hear about the importance of prompt engineering and creating successful prompts, how to use AI to increase member value and revenue streams, and what to do with your data for AI to work most effectively.

Education 39

Education Price Tools Technology 39

Reid All About it

MAY 27, 2022

Recruiting volunteers and leaders has always been a challenge for some associations and chapters, but as the Fortune article pointed out, now you’re dealing with a whole new set of issues. Fíonta explains why volunteer recruitment has become more difficult since the pandemic and suggests strategies for filling your leadership pipeline again.

Technology 41

Technology Case Study Education System 41

Reid All About it

NOVEMBER 10, 2017

Develop the confidence and gain the vocabulary to articulate why events are essential for the health of your organization’s marketing and sales strategy. Leave motivated and able to position yourself and the industry as a whole as the skilled profession it is. 1 CMP credit. More info/register. Host: PCMA. 1 CMP credit.

DC 150

DC Washington Tools Education 150

Blue Sky eLearn

FEBRUARY 4, 2020

For your association’s member businesses, this may mean mastering new emerging technologies in your industry or even hitting specific success metrics within their own internal processes. However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals.

Organization 270

Organization LMS Software Social Media 270

MemberClicks

FEBRUARY 9, 2023

One of the most effective ways to recruit new members is to let them know about your benefits. Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Reid All About it

MAY 20, 2022

With the average email open rate—across all industries—hovering between 16-20%, it’s time to adopt new strategies and tactics to reach your audiences. Learn several ways you can do more with email and how ads and marketing automation tools can work together to support, enhance, and complement your email marketing efforts.

Arlington 41

Arlington Project DC Technology 41

Reid All About it

APRIL 23, 2021

Building Trust with Evidence: Using Data and Communications to Advance Your Industry and Your Impact. The two-day event will feature presentations from a limited number of industry partners that offer virtual meeting platforms. Event Revenue and Sponsorship ROI. More info/register. Fri 4/23 at 2 p.m. More info/register.

Revenue 370

Revenue Strategy Content Education 370

Higher Logic

DECEMBER 21, 2017

Targeted Revenue Source: Lapsed Member Recruiting [Webinar Recording]. Lapsed members are not a sunk cost, but an opportunity to increase revenue quickly. See how AAAE uses timely and relevant email to increase event registrations by 35% and 20K. 2017 Association Email Marketing Benchmark Report. Read more.

Minneapolis 176

Minneapolis Email Marketing Revenue Recruiting 176

MemberClicks

JANUARY 6, 2022

And one of the best ways to take your recruiting efforts on the road is with a networking mixer. Create and promote the networking event as a way to hobnob with other professionals from their industry. To encourage your current loyal members to participate, offer an incentive for those who send you successful new recruits.

Recruiting 52

Recruiting Recruitment Discount Social Media 52

MemberClicks

JANUARY 6, 2022

And one of the best ways to take your recruiting efforts on the road is with a networking mixer. Create and promote the networking event as a way to hobnob with other professionals from their industry. To encourage your current loyal members to participate, offer an incentive for those who send you successful new recruits.

Recruiting 52

Recruiting Recruitment Discount Social Media 52

MemberClicks

OCTOBER 10, 2023

But membership programs are one of the best ways for nonprofits to create reliable revenue streams—and stronger relationships with their supporters. They not only provide a consistent revenue stream but also help to create a deeper sense of connection between the organization and its supporters.

Software 52

Software Membership Management Newsletter Revenue 52

GrowthZone

MARCH 13, 2021

Generate revenue. Select an AMS that will meet all of your organizational needs, such as: member database, email system, convenient billing and payment options, event planning, and website building. Grow membership and revenue fast with sales funnel and marketing automation. What Is Association Management Software (AMS)?

Software 148

Software Association Management Price Membership Management 148

MemberClicks

NOVEMBER 22, 2022

Essentially, nonprofit membership management software allows organizations to optimize their membership interactions, reduce the staff time needed to manage their membership, improve membership retention, retain their membership base, and improve their revenue streams. Long-term benefits. Ready to choose a nonprofit membership software?

Software 52

Software Membership Management Price Directory 52

Reid All About it

SEPTEMBER 9, 2022

You get notified about an industry award. We are here to demystify industry awards in the association community and give you a roadmap for receiving recognition. Presenters: Rob Eby, CPA, CGMA, Partner, and Greg Plotts, Partner, Nonprofit and Association Industry Services Group, Aronson LLC. You second guess your qualifications.

Education 41

Education Project LMS Technology 41

Reid All About it

APRIL 14, 2017

Tue 4/18 at 11:30 a.m.* – How Are Organizations Using Marketing Automation? Marketing automation is not just a buzz word for an updated approach to email marketing. Being Chuck Fazio on Life, Art, and the Meetings Industry Fund (Association Chat). Phyllis Davidson, research director, SiriusDecisions.

Content 150

Content Chicago Marketing DC 150

Reid All About it

NOVEMBER 9, 2018

But most will agree that recruitment and retention feels tougher now than ever before. See real-life examples from your association peers using marketing automation to keep members coming back year after year. Discover what’s next in terms of filling the gaps for better data adoption in the industry. 1 CAE credit. 1 CMP credit.

Chicago 174

Chicago DC Washington Software 174

Fonteva

SEPTEMBER 30, 2019

In addition to full member profiles, dues tracking, and other data reporting tools, the software includes knowledge databases, designed to help your team and members preserve your crucial combined industry knowledge. Recruiting and maintaining members is easier than ever with a solution like MemberClicks. Email marketing.

Software 40

Software Association Management Association Software Tools 40

Reid All About it

MARCH 31, 2017

Aptify shares five under-utilized member recruitment tactics. I enjoyed the first episode about associations that manage to publish content rapidly in response to industry events or news. – SEO and Content: The Perfect Match to Generate New Revenue. Emma’s Top Email Design Tips. Location: Raleigh, NC.

Raleigh 150

Raleigh DC Washington Charlotte 150

Reid All About it

SEPTEMBER 10, 2021

Learn about the framework and how recent digital marketing trends, tools and technologies can help your association become the thriving community that your industry needs. Learn about common email mistakes to avoid, content strategy and targeting tactics, and best practices for copywriting and copy placement. More info/register.

Strategy 195

Strategy Content Education Tips 195