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Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

However, you can only maximize the benefits of email marketing to your event when you employ specific engagement strategies. In this guide, you’ll find out how and why you should: Optimize your email content. Gather important data from your email campaigns. Curate personalized membership outreach.

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What Associations Need to Know About Gmail and Yahoo Email Protections

Associations Now

According to Dean Canellos, manager of deliverable operations at Higher Logic, Yahoo and Gmail have taken what have long been considered best practices for email marketing and have made them requirements. Bulk senders will also need to ensure that users can easily unsubscribe from their emails, also called one-click unsubscribe.

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Why members should have a seat at the leadership table

Nimble AMS

When it comes to delivering superior member experience (MX), association professionals know how important it is to invest in technology that drives member loyalty. According to the 2022 Community Brands Association Trends Study , Pros prioritize technology used to improve MX. Industry news and information. Download now.

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Association Brain Food Weekly: 5.21.21

Reid All About it

I’ve seen many references over the past year to the power of “unlearning” conventional so-called wisdom so we can take on new and existing challenges with the mindset they require. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Fri 5/21 at 12 p.m.

San Jose 369
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8 Tips to Write Emails Your Association Members Will Open

Higher Logic

If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.) Giving your members the opportunity to select the kind of information they want to receive from your association will mean more opens for your emails. Consider something like: ??

Tips 166
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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Showcase Benefits of Technology. To save time and resources, you can record the webinar and share it as an informational resource for members to refer back to if they need help or have a question. Showcase Benefits of Technology. Use Webinars to Communicate. Onboard New Members. Capitalize on Sponsorship. Let’s dive in.

Revenue 296
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Membership Directory: Why Your Organization Needs One & How to Create One

EventMobi: Association Events

In this article, we’ll touch on what a member directory is, how it can help your association, what type of information should you include in a membership directory, how you can create one, and several platform options for you to choose from. Sharing contact information Your member directory is, at its core, a list of members.

Directory 147