Remove webinars-lead-generation-online-courses
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Revenue-Generating Solutions for 5 Essential Member Needs

Membersuite

The importance of revenue diversification was made painfully obvious during the pandemic. Associations that relied too heavily on one revenue source, like the annual meeting or membership dues, had a tough time. Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward.

Revenue 135
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Association Brain Food: 4.12.24

Reid All About it

Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. When Zoom meetings became a thing, I saw lots of posts describing best practices for online meetings. by Tony Rossell, Marketing General Inc. Gen Z education. Staff meetings.

Revenue 256
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Association Brain Food: 1.26.24

Reid All About it

It’s scary to think what might happen to chapters if they can’t find enough members to lead them. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders. Volunteer burnout. More info/register.

Survey 256
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Association Brain Food: 5.12.23

Reid All About it

Jeff De Cagna joined the hosts of The Association Podcast —Ben Muscolino (AMS Geek, Breezio, Data Sangria), Gretchen Steenstra (DelCor) and Jake Toohey (Adage)—to talk about boards and flawed governance systems, the return to complacency, the low bar of relevance, and generative AI. More info/register. Fri 5/12 at 12:30 p.m. on the same day.

Chicago 200
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What is a marketing plan & five steps to write one

Freestone

Continue reading for helpful marketing planning strategies. What is a marketing plan? Marketing plans are operational documents that outline an advertising strategy to reach a target market and generate leads. A marketing plan also describes how a business will accomplish a particular mission or goal.

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Association Brain Food: 7.7.23

Reid All About it

Self-paced online courses. Designing asynchronous (self-paced, on-demand) online courses is even tougher, but WBT Systems gives you a head start. They share 19 activities to build into your asynchronous courses that will make them more effective and enjoyable. Association leadership. Fascinating times, right?

Tools 195
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Association Brain Food Weekly: 5.14.21

Reid All About it

That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. This week, WBT Systems shared a swipe file of marketing blurbs for association conferences, courses and credentialing programs —have at it! Skip down to the list of free webinars if you prefer takeout.

St. Louis 341