Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. It’s Time to Innovate: Member Engagement in the Post-COVID Age.

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MemberClicks

OCTOBER 20, 2023

According to Harvard Business Review , organizations that prioritize balanced “reduction plus offensive investment” in software maximize value and return on their software investment and outperform competitors with more defensive, cost-cutting approaches. Customizable email marketing. Comprehensive member data management.

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Reid All About it

MAY 12, 2023

Artificial Intelligence Idea-Thon: Building the Association of the Future Imagine the power of multiple brains collaborating and innovating with one goal in mind: solving the most pressing association challenges using Artificial Intelligence (AI). No plan, no progress. With podcasts, I’m like a ghost in the room. 1 CAE credit.

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Reid All About it

JULY 9, 2021

Charlene Li believes you need order to create change —not what you picture when thinking about innovative organizations. Another example of wishful thinking disguised as conventional wisdom: Claire Cain Miller at the New York Times says there’s no evidence that chance meetings at the office boost innovation. Innovation in a Hurry.

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Reid All About it

AUGUST 6, 2021

Learn new and innovative ways to personalize the member experience. Learn about the characteristics of successful cultures, the benefits of having a truly aligned culture from the top down and the importance of reviewing your nonprofit activities through the cultural lens of your association. Innovations in Membership Engagement.

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Association Success

NOVEMBER 23, 2017

How I adopted the innovative start-up strategy for the benefit of my association. The Examination department asked if we could develop a tool that would allow candidates to research test preparation materials based on comments and reviews from peers, in the style of Yelp. I first read The Lean Startup by Eric Ries in 2013.

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Reid All About it

OCTOBER 7, 2016

Class Central has reviewed and compiled a list of The Best Intro to Programming Courses for Data Science. Learn how they embarked on a data-driven, innovative, holistic and wide-reaching strategy to create an open, inclusive, content-driven community based membership model that connects online and offline engagement in whole new ways.

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Reid All About it

JUNE 23, 2017

George Barbee, author of 63 Innovation Nuggets , recommends building your foresight network and improving your imagining practice. Find out how to choose your visualization and review useful tools that can help you show your impact—Excel and beyond. Host: American Marketing Association. Tune in live every Tuesday at 2 p.m.

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Reid All About it

JULY 16, 2021

Moving forward means being innovative in your event design to deliver quality experiences that meet the needs of your delegates—whether they’re online, hybrid/blended or in-person—and adapt to last-minute changes. Professional Development Townhall: Do This, Not That: What’s Working NOW for Email Marketing. 1 CAE credit.

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Reid All About it

OCTOBER 21, 2022

Association Briefings explains how podcasts benefit associations and their audience, provides tips for starting an association podcast , and reviews the planning process and issues to consider before you dive in. Ron Friedman, Harvard Business Review ). Live Review. Live Review. Member gatherings. More info/register.

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MemberClicks

DECEMBER 14, 2022

No matter how much you might personally be overwhelmed dealing with your overstuffed email inbox, nonprofit email marketing is still one of the most powerful ways to reach your members, donors, and audience. Creating a smart (and dare we say innovative!) Is email dead? That’s amazing ROI.

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ISAE

APRIL 4, 2024

As you review your strategies and the effectiveness of your donor perks, you need direct insights to help guide your approach. Review your existing stewardship processes, and consider how they can be adapted for legacy giving. Prior to that, he ran email marketing for President Obama and served as Campaign Director for MoveOn.org.

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Associations Now

JANUARY 7, 2019

After what feels like a decade of aggressive innovation, things are starting to slow down a bit—which might make tech a little easier for associations to manage in 2019. Which is good for “owned” resources, like email marketing. I have a lot to live up to with this year-beginning column. It’s like 2005 all over again.

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Reid All About it

JULY 21, 2017

What I didn’t buy was any science fiction which, according to Harvard Business Review , “empower[s] us to confront not just what we think but also how we think and why we think it. [It] LMS provider WBT Systems writes about instructional design innovations that associations could borrow from “ModPo” and a few other award-winning MOOCs.

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Fonteva

DECEMBER 19, 2019

However, with advancements in technology and an online world saturated with experiences, it’s always a good idea to review the basics and see if there is any room for improvement. In this guide, we’ll be reviewing some member engagement basics and walking you through a couple of questions. Email marketing. Live events.

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Fonteva

MARCH 19, 2020

Identify opportunities for technological innovation. Before you can begin using your association’s data to improve management, you first need to review, clean and fine-tune your data. This is the first email marketing design trend on this list. Identify opportunities for technological innovation. Let’s get started.

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Reid All About it

OCTOBER 28, 2022

Learn what should be reviewed, modified or included in organizers’ contracts to reduce exposure to liability and risks. An email marketing conference designed to help exceed your current strategies with actionable advice you can deploy same-day, informed by a deep pool of real-time user data. – Guru Conference 2022.

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Reid All About it

FEBRUARY 25, 2022

Use it to benchmark your metrics, inspire innovations in chapter management, and start conversations about the future of chapters at your association. Hear about trends and ways to innovate going forward, and actionable best practices. As eventprofs, we organize, ideate, communicate, design, innovate. Host: Review My AMS.

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Reid All About it

DECEMBER 9, 2022

Association Briefings explains how podcasts benefit associations and their audiences, provides tips for starting an association podcast , and reviews the planning process and issues to consider before you dive in. If the answer is better email performance, you’re in the right place. Quick hits. 3 CAE credits. More info/register.

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Reid All About it

MAY 14, 2021

Some of the highlighted trends are alarming: leaders are out of touch with employees and need a wake-up call, high productivity is masking an exhausted workforce, Gen Z is at risk and will need to be re-energized, and shrinking networks are endangering innovation. Host: 100 Reviews/Non-Dues-a-Palooza. Quick hits. Wed 5/19 at 1 p.m. –

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Reid All About it

OCTOBER 11, 2019

Michael Brenner, Content Marketing Institute ). Greg Satell, Innovation Excellence ). Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic email marketing, and current trends in online fundraising and social media.

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MemberClicks

MARCH 28, 2023

We’ll explore the basics of online community software, review some of the top platforms available and provide tips on how to choose the right one for your organization’s needs. The Basics: Online Community Software FAQs Before diving into the world of online community platforms, it’s essential to understand the basics.

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Reid All About it

JULY 13, 2018

Harvard Business Review ). A really good list of email marketing best practices. Host: Community IT Innovators. Presenter: Johan Hammerstrom, President and CEO, Community IT Innovators. Callie Walker at MemberClicks wrote a step-by-step guide for association professionals on how to advertise on LinkedIn.

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Higher Logic

AUGUST 30, 2018

In the search for new and innovative ways to increase reach or get in front of more people, many marketers are missing one of the most important factors – email deliverability. Statistics indicate that around 15% of all legitimate email marketing never reaches the inbox. Review your bounces.

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CMA Solutions

JANUARY 31, 2024

Leverage Email Marketing Email marketing remains a top tool to grow your business. Data from HubSpot shows that email generates $42 for every $1 spent, making it one of the highest ROI marketing strategies. The post Construction Industry Marketing: 11 Ways to Build a Better Brand appeared first on CMA.

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Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails. More info/register.

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Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails. More info/register.

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Associations Now

MAY 31, 2016

In this space, I talk often about the things that show signs of success and innovation, but it helps sometimes to talk about when it’s time to cut bait. When it comes to dropping legacy support, what’s the decision-making process? Hint: In a lot of ways, it’s kind of like game theory.).

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Reid All About it

JUNE 10, 2022

Paul Jansen and Helen Hatch at the Stanford Social Innovation Review suggest nonprofits add a Chief Governance Officer (CGO) to their boards. 4 Outdated Email Practices & How to Modernize your Email Marketing Program. Board governance. The CGO is charged with catalyzing improved board performance.

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Reid All About it

MAY 20, 2022

With the average email open rate—across all industries—hovering between 16-20%, it’s time to adopt new strategies and tactics to reach your audiences. Learn several ways you can do more with email and how ads and marketing automation tools can work together to support, enhance, and complement your email marketing efforts.

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Reid All About it

MAY 11, 2018

Harvard Business Review ). Winning Email Strategy for your Events: It’s a Marathon, Not a Sprint. Learn proven email marketing strategies for your live and digital events: generating awareness and registration, nurturing for attendance, and helpful follow-up communications that leave attendees wanting more.

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Delcor

OCTOBER 16, 2018

In my experience working with various associations on staff and in a consulting role, I’ve found that digitally-innovative organizations don’t follow the traditional departmental model. Dedicated project managers: A digitally-innovative organization also has dedicated project managers (PMs) within the digital strategy team.

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Reid All About it

SEPTEMBER 30, 2022

PropFuel describes why and how this innovative approach to communicating and engaging with members and customers is so successful. Review the best practices for establishing corporate wide budgets, forecasting, controlling and monitoring budgets. Johanna Morlock-Abbasi, assistant director of email marketing, Bradford Exchange.

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Achieve

MARCH 17, 2023

Instagram has a number of innovative features that your organization can leverage, from Instagram Reels for video sharing to Instagram story polls to increase engagement. Make sure that all elements of your website are accessible by regularly reviewing the Web Content Accessibility Guidelines.

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Reid All About it

SEPTEMBER 10, 2021

Live Review 2021. Live Review is a two-day, entirely online event that allows you to efficiently, effectively, and affordably (free is as affordable as it gets!) Learn about the framework and how recent digital marketing trends, tools and technologies can help your association become the thriving community that your industry needs.

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