Reid All About it

JANUARY 4, 2019

The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Creating visual content.

Video 285

Video Washington Social Media DC 285

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256

Survey Project Strategy Education 256

Higher Logic

FEBRUARY 4, 2020

Your online community, AMS, CMS, marketing platform, and other tools should all be integrated and have the ability to talk to each other, passing data back and forth to make your strategy more robust and cohesive. For example , there are members in your online community who may be ideal candidates for a mentor/mentee relationship.

Communications 287

Communications Tips Content Tools 287

Fonteva

MARCH 22, 2023

A good marketing strategy is key to getting the word out about all of the great resources and benefits available to members of your association. In this post, we’ll walk you through four best practices for using your website to bolster a larger multi-channel marketing strategy. And the star of your strategy?

Strategy 52

Strategy Marketing Social Media Directory 52

Reid All About it

MAY 7, 2021

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Skip down to the list of free webinars if you prefer takeout. Meaning is relevance as defined by your target audience.

Technology 370

Technology St. Louis Strategy Products 370

Nimble AMS

JULY 18, 2023

Personalization efforts are being extended across multiple channels and touchpoints, including webpages, mobile apps, social media, email marketing, and customer support, to provide a consistent and seamless user experience. Watch our free, on-demand webinar—Personalizing the member journey: The 1-1 experience.

Member Experience 130

Member Experience Technology Social Media Software 130

Reid All About it

APRIL 30, 2021

Skip down to the list of free webinars if you prefer takeout. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Wes Trochlil ). Joe Chernov, HubSpot ). every Monday.

Education 354

Education Technology Strategy Revenue 354

Reid All About it

MAY 3, 2019

Some quick hits before we get to next week’s free webinars: Here’s a description of what I was up to last week: backpacking in the Superstition Mountains Wilderness with my feller. If you have any free webinars or events coming up, please send me the link. Mapping the Journey to Long-Term Member Engagement. Nicolette L.

Tucson 262

Tucson Phoenix Products Tools 262

YourMembership

AUGUST 6, 2015

We started 2015 with a bang by announcing the purchase of Digital Ignite , an award winning Learning Management System, to the YM suite of products, creating the leading member engagement platform for organizations.

Detroit 150

Detroit Nashville Learning Management System Email Marketing 150

Reid All About it

JANUARY 7, 2022

Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. Should this meeting be an email?

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

Membership Marketing

JULY 26, 2018

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. However, this has not represented a changeless marketing environment. Here are some of the major changes associations have put in place in their membership marketing efforts.

Marketing 76

Marketing Analysis Recruiting Recruitment 76

Reid All About it

AUGUST 19, 2016

This is the emotion you want to trigger when marketing your conference—that warm, happy, inspired, charged-up feeling of belonging to a tribe who gets what you do and loves what you love. If your company has a webinar scheduled for the upcoming month, send me the link. Increase Engagement and Drive Revenue with Marketing Automation.

Price 150

Price Social Media Email Marketing Innovation 150

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Skip down to the list of free webinars if you prefer takeout. Event safety.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

JULY 8, 2016

Back in the saddle—here’s the list of webinars and other events for the association community for the week of July 11. Focus On: Referral Marketing. Demand Metric recently conducted a study to learn about the current state of referral marketing. Webinar Surveys: How to Get Useful Feedback from Your Audience. 1 hour CMP.

DC 150

DC Certificate Washington Content 150

Reid All About it

JULY 9, 2021

Member engagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to member engagement taken by associations during the pandemic. Skip down to the list of free webinars if you prefer takeout. Subscribe to Blog via Email. Email Address: Subscribe.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Reid All About it

MAY 19, 2023

She talked about elevating engagement, including what’s going on in members’ heads during the six stages of member engagement. Quick hits Improve responsiveness to your emails by implementing these four principles. Gino Silva-Payne, Email Meter ) For goodness’ sakes, do not use your credit card with Venmo.

Strategy 195

Strategy Content Leadership Email Marketing 195

Reid All About it

JULY 16, 2021

WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles. (Stu 1 CMP credit.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

JUNE 2, 2017

Your weekly list of free webinars and events for the association community… Countdown time to AMS Fest!! LMS provider WBT Systems describes the different psychological, environmental, and technical obstacles that stand between your members and your online learning programs. Ah, the geeky pleasures of life. More info/register.

Raleigh 150

Raleigh Chicago DC Washington 150

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. Impexium explains how your association and members could benefit from offering a tiered membership model. Impexium explains how your association and members could benefit from offering a tiered membership model. Learning business.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

MAY 29, 2020

The weekly list of free educational events and resources for the association community… Reboarding members. Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. Hear about some major considerations for online engagement.

San Diego 259

San Diego Strategy North Carolina Conference 259

Reid All About it

DECEMBER 9, 2016

I’ve been harping on ASAE exhibitors the past few years to step up their email marketing game. You still have a chance to make a good impression (or a bad one) with your post-show email. “Too Ok, on to the list of this week’s free webinars and learning events. Kerry Plowman, product marketing manager, Quickmobile.

Tools 175

Tools Social Media Case Study Marketing 175

Reid All About it

FEBRUARY 12, 2021

Skip down to the list of free webinars if you prefer take-out. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. Fri 2/12 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. Break Down Barriers to Early Engagement.

Revenue 370

Revenue North Carolina Industry Technology 370

Reid All About it

JULY 21, 2017

Your weekly list of free webinars and events for the association community… Yesterday I went on an ebook buying rampage thanks to BookBub. If your organization has a webinar scheduled in the near future, please send me the link. Host: American Marketing Association. Grow Your Event with Digital Marketing That Works.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Reid All About it

DECEMBER 9, 2016

I’ve been harping on ASAE exhibitors the past few years to step up their email marketing game. You still have a chance to make a good impression (or a bad one) with your post-show email. “Too Ok, on to the list of this week’s free webinars and learning events. Kerry Plowman, product marketing manager, Quickmobile.

Tools 150

Tools Social Media Case Study New York 150

Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Anderson, Psychology Today ) Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Tools 195

Tools Education Newsletter Chicago 195

Nimble AMS

JUNE 3, 2020

To give members what they want from the very beginning, consider adding a live chat option to your association’s website. And with most offices still closed, live chat gives your members a way to reach you immediately when you are unable to be near the office phone. Smart, automated email marketing. Learn more.

How To 78

How To Member Experience Email Marketing Technology 78

Reid All About it

NOVEMBER 10, 2017

If your organization has a webinar scheduled in the near future, please send me the link. Presenter: Amanda Kaiser, Member Engagement Expert, Smooth The Path. Learn from each other and exchange stories of project successes across all departments – marketing, membership, education and technology. Tue 11/14 at 8:30 a.m.

DC 150

DC Washington Tools Education 150

CMA Solutions

SEPTEMBER 30, 2022

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Here’s the short list: 1) Lack of engagement with organization, 2) Lack of value and 3) Forgot to renew. Member engagement makes all of it happen.

Directory 52

Directory Social Media New Jersey Member Engagement 52

MemberClicks

OCTOBER 6, 2022

Even though growth can be difficult, you can some key steps to optimize your acquisition efforts : Profile your ideal member. Build member personas to encapsulate the kinds of person you’re targeting—then tailor your communications and marketing to resonate with that audience. Meet prospective members where they are.

Membership Management 52

Membership Management Software Social Media Recruiting 52

Reid All About it

MAY 27, 2022

Marketing automation. Once a pipe dream for small and mid-size associations, marketing automation is now within any organization’s reach. GrowthZone describes the benefits of marketing automation and how it differs from email marketing. Email Address: Subscribe. Webinar Days 2022. Webinar Days 2022.

Technology 41

Technology Case Study Education System 41

Reid All About it

OCTOBER 21, 2022

Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Email Address: Subscribe. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. More info/register. Host: ASAE.

Revenue 44

Revenue Email Marketing Education Review 44

Reid All About it

DECEMBER 9, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Market needs. non-members) would like.” Subscribe to Blog via Email. Email Address: Subscribe.

Colorado 39

Colorado Recruiting Recruitment Survey 39

MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Reid All About it

OCTOBER 28, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map content, and design your program. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Blended Learning 39

Blended Learning Email Marketing Revenue Technology 39

Disciple Media

SEPTEMBER 18, 2023

ClubExpress Geared towards clubs and associations, ClubExpress offers basic tools to enhance member engagement. Cons: Might lack advanced engagement tools. MemberClicks Serving associations and organizations, MemberClicks aims to streamline operations and improve member experiences. Pros: Solid member database management.

Tools 36

Tools Price FAQ Member Experience 36

Reid All About it

JULY 13, 2018

Two good articles about LinkedIn: Chuck Hester, a LinkedIn expert, explains how to use the platform for content marketing. And a few more quick hits before we get to this week’s list of free webinars: For my speaker friends: how to prepare for a panel. A really good list of email marketing best practices. 1 CMP credit.

DC 37

DC Washington Member Engagement System 37

Association Briefings

OCTOBER 22, 2020

Now, I would definitely agree that the email of 2009 is certainly dead. But email’s evolution has proven it to be even more powerful today than ever before, with a user base in the billions and an impeccable ROI unlike any other marketing channel. workers prefer email for communication purposes. So why the resurgence?

How To 52

How To Newsletter Content Communications 52