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Don’t Let Poor Personalization Harm Your Email Marketing Strategy

Associations Now

A recent survey from Adobe finds that email is still a useful marketing medium—but personalization is greatly lacking, causing some major headaches for your email marketing strategy. Accurate and useful personalization in email marketing is a must. Forget about mass emails to your entire subscriber list.

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Association Brain Food Weekly: 1.4.19

Reid All About it

I’ll be happy to feature it as long as it’s not product-centric. Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. Farragut/Dupont Small Staff Association Brown Bag Lunch (Washington DC). Location: Washington DC. Organizer: ASAE Greater Washington / National Capital Community.

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Association Brain Food: 6.30.23

Reid All About it

Email Address: Subscribe If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’m happy to feature it as long as it’s not too product-centric. Our topic this month is product development. Location: Washington DC. More info/register. CAE credit.

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Association Brain Food: 7.7.23

Reid All About it

I’m happy to feature it as long as it’s not too product-centric. Fri 7/7 at 10 a.m.* – Association Products | Coffee with Innovators: Association Design Circle Every month, an association leader leads a conversation on an association innovation topic. Our topic this month is product development. Location: Washington DC.

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Daily Buzz: A Leap in Nonprofit Email Open Rates

Associations Now

A 2019 Campaign Monitor report reveals the latest email marketing trends. In a year when worldwide email open rates decreased, nonprofits bucked the trend. Nonprofits were behind only government organizations in email open rates last year. When should nonprofits send an email? percent) had been the No.

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Association Brain Food Weekly: 10.5.18

Reid All About it

I’ll be happy to feature it as long as it’s not product-centric. Chapter Roundtable in Washington DC. Location: Washington DC. – Association Palooza VI (Washington DC). Location: Washington DC. Maximizing Association Revenue in a Flat Dues Environment (Washington DC & webinar). More info/register.

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Association Brain Food Weekly: 10.12.18

Reid All About it

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. I’ll be happy to feature it as long as it’s not product-centric. Location: Washington DC. 1 CAE credit.

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