Remove Email Marketing Remove Recruitment Remove Survey Remove Video
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Association Brain Food: 1.26.24

Reid All About it

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. The 2024 survey is now open.

Survey 259
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Keeping Email in the Mix: Association Marketing and Young Professionals

Association Briefings

They’re the ones who shaped the industry; who recruited new members based on word-of-mouth. For successful organizations, a good portion of marketing budgets are being spent on recruiting, retaining and engaging with these younger professionals. Adoption and retention followed. Irrelevancy will only turn them off.

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Association Brain Food: 5.12.23

Reid All About it

Episodes are published Monday mornings in both audio and video format on most podcast services. Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. Do This, Not That! More info/register. – Membership Experience: What’s Cloud Got to Do with It?

Chicago 200
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Association Brain Food Weekly: 7.16.21

Reid All About it

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. Learn how to use these strategies to deliver better engagement and personalized experiences, boost recruitment and retention efforts, and support new product development. More info/register. Host: Remo. Mon 7/19 at 1 p.m. –

Revenue 195
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Association Brain Food Weekly: 4.30.21

Reid All About it

McKinley Advisors describes how environmental factors have impacted the performance and priorities of associations in their survey report, Association Viewpoint: Renewal, Reinvention and Responsibility , conducted in February 2021. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Mon 5/3 at 1 p.m.

Education 354
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Association Brain Food Weekly: 6.2.17

Reid All About it

2017 Key Performance Benchmarks: Email vs. Automation. Hear about key performance metrics from the 2017 Association Email Marketing Benchmark Report on emails sent using marketing automation. Getting Started with Video: Learning the Basics. Matthew Pierce, learning & video ambassador, TechSmith.

Raleigh 150
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Strengthening Member Engagement: Tips From an HR Consultant

Fonteva

These engagement methods aren’t just used to recruit new members, but are also essential elements needed to actively retain those members. Email marketing and communication. With most of your interactions confined to the digital space, a management system with highly capable email and communication tools is key.