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How to create an association marketing strategy

Freestone

Consider segmenting your target audience based on the following: Prospective learners New learners Long-time learners Learners in leadership roles Age Profession Educational background After you create your segments, you can create specialized marketing materials to reach these specific groups.

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Association Brain Food: 3.17.23

Reid All About it

Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Matt Lerner ) Trends to watch in March 2023. .* – Career Coach Series: Mindful Leadership Many organizations are in a state of disruption, transformation, and uncertainty. What kinds are there? Who should be taking them?

Revenue 205
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Association Brain Food: 3.24.23

Reid All About it

WBT Systems describes how associations can support women professionals by providing professional development, leadership training and networking opportunities, and educating employers about eliminating workplace challenges. Instead, recent AMS data reflects more accurately how your members and prospect attendees are living now.

Revenue 227
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Is your Association a Learning Organization?

WBT Systems

Two recently recently published articles in Associations Now magazine reference the report “ Tech Success for Associations ” and challenge associations to: think strategically about how they use technology to serve their members , learn quickly how to adapt their use of technology to better support members’ expectations.

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10 Unconventional Ways to Get More Value from Your Association’s LMS

WBT Systems

If your association’s learning management system (LMS) is only used by staff in the education department, you’re not taking full advantage of its potential. An LMS can do so much more than help you manage online courses, certification and accreditation programs, digital badges, and webinars. Review talking points.

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Association Software 101: How to Find the Best AMS Platform

Protech

As a member of an association’s staff or leadership team , you see the hard work that goes into managing these organizations firsthand. Let’s start with the basics by defining what an AMS platform is and how it improves association operations. Mobile Apps Then & Now: Learnings from a Year of Digital Acceleration.

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Association Brain Food Weekly: 6.25.21

Reid All About it

Tracy King has come to the rescue with an excellent idea: host the trade show/expo on your learning management system (LMS) —a long-lasting and sustainable solution for exhibitors, prospective customers and your association. Performance Driven: How to Overcome the Paradox of Potential. Host: Nonprofit Learning Lab.

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