Blue Sky eLearn

OCTOBER 21, 2019

However, if show organizers and event marketers hope to expand their event and their brand to new audiences, they still need other ways to reach these people. Drive marketing strategy. For a typical event, the marketing strategy revolves around one task: Getting attendees to register and travel to the event.

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Forj

APRIL 22, 2021

This could mean helping your association build its learning business from the ground up or providing guidance for future growth. For example, they could assist with the search for a learning management system or consult on the pricing of your courses. What does a learning consultant do? Environmental Scan.

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WBT Systems

APRIL 10, 2018

Do you ever daydream about having a new learning platform? Your wish can come true if you know how to make a persuasive case for a new learning management system (LMS) to the decision-makers at your association. Align your case with organizational strategy and goals. Talk more about strategy than about technology.

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Blue Sky eLearn

OCTOBER 19, 2020

With a dedicated and comprehensive engagement strategy, your member retention rate is much more likely to increase! Managing your members is no easy feat— it requires dedicated association management software as well as a strategic plan for engaging your constituents. Learning management system data.

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Reid All About it

MARCH 24, 2023

Sponsorship strategy. They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. PAR explains why a business development strategy is vital to association revenue health. Association staff retention. 1 CAE credit. More info/register.

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Reid All About it

JUNE 25, 2021

Tracy King has come to the rescue with an excellent idea: host the trade show/expo on your learning management system (LMS) —a long-lasting and sustainable solution for exhibitors, prospective customers and your association. Amanda Milligan, Content Marketing Institute ). Ed Salvato, LGBTQ marketing specialist.

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Fonteva

DECEMBER 19, 2019

It’s likely that you have developed a set member engagement strategy over the years. Association member engagement strategies. The former will typically look at event attendance, while the latter might refer to their learning management system (LMS) to gauge how often members take advantage of further education opportunities.

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Membersuite

JULY 16, 2021

They help you make the best decisions about strategy, programs, events, content, benefits, marketing, and more. Does its proposed use align with the association’s goals and strategy? For example, do you use all the demographic data you collect? Establish the system of record. Siloed data is of no use.

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Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. WBT Systems shares five trends and opportunities they see for association e-learning in 2019. Wed 1/16 at 12 p.m. –

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WBT Systems

MAY 9, 2017

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations. appeared first on WBT Systems.

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Blue Sky eLearn

DECEMBER 6, 2019

As your association evolves and increases its membership, your engagement strategy should evolve as well. Start thinking about digital engagement strategies, as these can attract the younger employed crowd and streamline your internal operations. Here are some common examples: Post-event reports. Provide eLearning opportunities.

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Freestone

DECEMBER 16, 2023

If you haven’t already started planning your content delivery strategy and partner outreach for 2024, now’s the time to get started. We’re here to help you r continuing education program plan for a powerful 2024! Do you leverage a learning management system (LMS), association management software (AMS), social media, or more?

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Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. Experience a best-in-class virtual event to inspire and start building your new event strategy. Career pathways.

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Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Dean West at Association Laboratory wonders if he’s lazy, stupid or resilient (I’m not saying) and shares lessons about resilience that can guide your association’s strategy decisions.

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Achurch

JANUARY 21, 2021

Many out-of-work executives turned to contract work or freelancing due to a weakened job market, often remotely. Fractional CIOs are available on a contract basis for a specific number of hours over a period of time, for example, 6 to 20 hours per week for 6 to 12 months. They manage relationships with technology vendors.

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Reid All About it

JANUARY 28, 2022

They provide low- and high-budget examples to illustrate what they mean. Join this engaging conversation as Vince Caldwell leads us through the latest and best new business books on the market and shares his advice for young professionals along the way. Presenter: Chris Klauda, Senior Director, Market Insights, STR. Host: CQbd.

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Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. Embrace engagement technology tools: Using tech tools like online community and marketing automation can help you get members involved. Reason #5: Forgot to Renew.

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WBT Systems

OCTOBER 3, 2017

The future looks bright for association e-learning. The growing lifelong learning market provides plenty of opportunity. One weakness is holding associations back from reaching their market potential and becoming lifelong learning powerhouses. Start with an association e-learning strategy.

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Reid All About it

SEPTEMBER 3, 2021

If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please complete the Tagoras 2021 Virtual Conferences survey. Mike Agron, Content Marketing Institute ). Presenter: Jarrett Way, Content & Digital Marketing Manager, Mighty Citizen.

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Blue Sky eLearn

JANUARY 21, 2019

Can your marketing department identify new segments to promote a course to a broader audience? Ask your vendor for examples of what similar organizations have done successfully. Meet with all the other departments in your association to identify new educational opportunities. Can your meetings team host session recordings in your LMS?

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Aptify

JANUARY 21, 2022

For example, Aptify membership management software by Community Brands helps large organizations like yours optimize operations, streamline processes, and gain efficiencies. . For example: . Offer members more ways to learn. For example, ensure your board: . Operates within a strategy-focused model . .

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Protech

JUNE 13, 2023

The world of association management (and all of the technology designed to support it) is vast. alone, and each one likely has a different way to manage its membership base. For example, would you be able to describe the differences between a CRM and an AMS? How do associations use CRM and association management software?

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WBT Systems

NOVEMBER 28, 2017

First, you have to understand the needs of the different segments of your market. Then, inventory your existing content to see where you fit in the market and what approach you should take. Don’t rely solely on your volunteer leaders for information about market needs. What did they need to learn to do their current job?

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Reid All About it

JANUARY 18, 2019

In this competitive talent market, this sounds like a must-read for association execs. LinkedIn, Coursera, Udemy and other learning platforms are coming for your market, if they haven’t already. Some quick hits before we get to next week’s free webinars: 5 content strategies for niche B2B industries. Ryan Law, CXL ).

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Reid All About it

OCTOBER 4, 2019

When you’re selecting technology, like a learning management system (LMS), there’s so many ways you can botch the decision, mostly because you don’t know what you don’t know. WBT Systems suggests ten factors you should consider while developing requirements for your new LMS. Data Analytics for Association Marketers.

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Reid All About it

JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Digital Marketing & Product Innovation Manager, and Danny Pace, Services Product Manager, Skyline Exhibits. Presenter: Myllisa Patterson, Senior Director, Event Cloud Marketing Campaigns, Cvent.

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Blue Sky eLearn

JANUARY 21, 2019

Can your marketing department identify new segments to promote a course to a broader audience? Ask your vendor for examples of what similar organizations have done successfully. Can your meetings team host session recordings in your association’s LMS? Let them know what you’re up to, and find ways to work together.

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WBT Systems

APRIL 25, 2017

Training: Most associations provide training and issue formal continuing education credits, so members are already accustomed to consuming their learning content. Here are a few strong examples: American Institute of CPAs. How To Design a Digital Badge Strategy. Key elements of a viable badge-based learning strategy.

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Freestone

DECEMBER 12, 2023

Are you looking for strategies to increase non-dues revenue? Leveraging your learning management system (LMS) to generate non-dues revenue is the perfect way to prioritize your goals throughout the year. How can your learning management system increase non-dues revenue? You’re not alone!

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Reid All About it

SEPTEMBER 11, 2020

Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color —and shares a personal example that should make you squirm. The folks at Fíonta do too, which is why they say integrating Salesforce (or any CRM/AMS) with a learning management system (LMS) should be on your association’s to-do list.

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Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

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Reid All About it

AUGUST 28, 2020

Hear about the unique challenges and opportunities for women in the events industry, as well as real-world examples and lessons from women in leadership. Stefanie Maragna, vice president of corporate marketing and events with Sage Intacct. Cheryl Rogers, corporate events manager with Solara Medical Suppliers. Strategy Summit.

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Reid All About it

FEBRUARY 22, 2019

Learn how 4A’s, an association for advertising agencies, combined data from their AMS, eCommerce, Learning Management System, business intelligence and other platforms to provide members with a Return on Investment Dashboard, and enhance your understanding of data analytics. Host: Event Manager Blog. 1 CAE credit.

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Leading Learning

JUNE 3, 2021

Overcoming the challenges that come with implementing an e-learning program for your member organizations can be tough if you don’t have the right tools. If you’re facing major hurdles delivering your e-learning program, it may be a good time to upgrade and invest in an extended enterprise learning management system (LMS).

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MemberClicks

AUGUST 9, 2022

For example, online attendees are able to view some of the live speaker sessions and panels and also have access to online-only breakout rooms for networking. You can extend your ROI by taking your content presented at your event and turning it into a valuable course in your learning management system. Marketing tools.

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Forj

APRIL 22, 2021

Pricing Strategy for Training Courses: Subscription vs. One-Time Fee. For example, a recorded live webinar that’s repackaged and sold as an on-demand course would have a lower development cost while a comprehensive virtual learning simulation would be more expensive. Marketing the new course? Subject Matter Experts.

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Reid All About it

OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. WBT Systems explains how to motivate members to buy what you’re selling. How to explain content marketing to anyone.

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