Potomac Core

JUNE 27, 2017

Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. Compelling Member Engagement Using “Pull” and “Push” . Report an upward trend in 3-year annual revenue.

Member Engagement 119

Member Engagement Case Study DC eBook 119

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Seems like a good place to start. Lessons from the podcast world. Gamification at events.

Revenue 256

Revenue Price Denver Tools 256

Reid All About it

APRIL 19, 2024

TopClass LMS explains how it works and shares examples of associations doing this now. Bulletin describes how member apps help improve member engagement by providing centralized communication channels for members. The secret might lie with those who have already been part of your journey—your lapsed members.

Newsletter 250

Newsletter Content Social Media Education 250

Higher Logic

MARCH 19, 2019

By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue. Make engagement growth a priority.

Revenue 191

Revenue Tips Massachusetts Newsletter 191

Potomac Core

AUGUST 3, 2016

Market uncertainty and the pace of change will continue to impact membership decisions at professional societies and trade associations. Actionable Data can help organizations surface opportunities that can help members drive their professional and industry outcomes. Engage More and Sell Less. Actionable Member Engagement Data.

Member Engagement 100

Member Engagement Strategy United States Survey 100

Reid All About it

JANUARY 19, 2024

Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Here’s some help for marketing more effectively to younger generations.

Revenue 256

Revenue Strategy Member Engagement United States 256

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. Ready to veg a bit?

Revenue 256

Revenue Strategy Price Newsletter 256

Higher Logic

DECEMBER 2, 2019

To make the idea of an online community and its benefits more concrete, we used our internal employee community to crowdsource 12 of our favorite examples of thriving communities around the web. These examples can help us answer the question: What really makes a community a community ? Example 1: Sephora Community.

Examples 156

Examples Software Newsletter Review 156

Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

Strategy 52

Strategy Marketing How To LMS 52

Association Adviser

JULY 11, 2022

Associations must engage with their members in order to grow the membership base and drive revenue. So how can a marketing strategy help associations accomplish that? Let’s use the last time you personally bought a new product as an example. It can be anything. For our purposes, let’s say it was a smartwatch.

Marketing 78

Marketing Revenue Strategy Examples 78

Reid All About it

JANUARY 12, 2024

Young member engagement. She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. Member mobile app. More info/register. with Zapier.

LMS 266

LMS Member Engagement Education Revenue 266

Association Analytics

MARCH 13, 2024

All of this information can help inform your association on how to move the needle towards increasing member participation and revenue. It’s important to note that engagement scoring should not act as a grading system for either your members or your internal departments. That depends on your association’s members!

Review 169

Review Member Engagement Process Examples 169

Membersuite

APRIL 13, 2023

Recruiting and retaining members at the same time is a lot of work and usually requires different tactics—but not always. With content marketing, you can achieve these two goals simultaneously. Content marketing is a time-saver too. If they’re sponsored, your association can earn revenue too.

Content 93

Content Marketing Social Media Video 93

.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If these two drivers of engagement are a world apart, it will be challenging to deliver the seamless experience customers expect from their favorite brands. There was a time when associations didn’t think of their members as customers.

Marketing 88

Marketing Team Social Media Communications 88

Higher Logic

OCTOBER 18, 2018

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. The Ultimate Goal is Engagement. Marketing Automation Gets RESULTS.

Email Marketing 159

Email Marketing Marketing Social Media Video 159

Association Analytics

SEPTEMBER 27, 2023

Below are five convincing points you can present when making your case, each paired with relatable examples to drive the point home. By using analytics, they realize that most of their online course engagement happens in the evenings. Let’s take member retention as an example. The same goes for analytics.

Analysis 169

Analysis Revenue System Learning Management System 169

Reid All About it

OCTOBER 6, 2023

Once again, I’m asking for good examples of association (or association foundation) websites that feature an industry careers section. This page from SEMI about the semiconductor industry is an example of what I mean. In case you missed it, they described Open Space and its advantages, and shared a few association examples in part one.

Revenue 256

Revenue Certificate Tools Innovation 256

Reid All About it

APRIL 26, 2024

The outlook for associations, as described in Marketing General Inc.’s Members want to interact with people with shared interests and would engage more frequently if offered options tailored to their interests. Content marketing. Hear about the key criteria for creating content that retains members. AI and events.

Content 266

Content Survey Education Strategy 266

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members.

DC 261

DC Washington Member Engagement Innovation 261

GrowthZone

OCTOBER 30, 2018

For example, printing associations experienced a decrease in memberships due to consolidations, buy-outs, and increased digital marketing and communications. They determined that, in the past, their awards banquet was the most successful source of non-dues revenue. Increased sponsorship revenue.

Revenue 90

Revenue Member Engagement Team Examples 90

Reid All About it

FEBRUARY 2, 2024

m3Magazines shares advice on transforming your magazine into a valuable asset members will love. They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Our panel will provide examples of microaggressions they have faced in the workplace. Print magazines.

Certificate 266

Certificate Denver South Carolina Project 266

Higher Logic

MAY 29, 2020

This is how you can prove your new member community will be a valuable technology investment. Here are five examples of priorities you might find in your association’s strategic plan, along with key points for how community helps. New Member Acquisition. Member Engagement and Retention. Growing Non-Dues Revenue.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Fonteva

DECEMBER 19, 2019

Whether your association is made up of professionals in the same field or alumni who went to the same university, member engagement should always be one of your top priorities. Engagement secures your association’s relevance and fuels healthy member retention. Why is member engagement important?

Member Engagement 59

Member Engagement Strategy LMS Class 59

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

Reid All About it

AUGUST 4, 2023

Dale Carnegie Non-dues revenue. Seriously consider attending if non-dues revenue is a concern for your association. Member engagement. TopClass LMS explains how online education programs can help increase member engagement. Non-dues revenue partners. Introverts. basil and lots of butter.

Atlanta 195

Atlanta Price Revenue Denver 195

Association Analytics

DECEMBER 15, 2022

Are you using it to increase revenue and lower costs per renewal? Many factors are important to consider: tenure, type of membership, demographics, how the member was acquired, how the member is engaging with your association, and more. Ultimately, member retention is more than just a number.

Analysis 169

Analysis Discount Revenue System 169

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256

Survey Project Strategy Education 256

NXUnite

MARCH 18, 2024

Customization: LMS platforms often offer customization options, allowing you to tailor learning experiences to meet specific member needs and preferences. Ultimately, it allows you to drive member satisfaction, retention, and organizational success. Regular updates keep members engaged and interested in exploring new resources.

Software 130

Software LMS Library Certificate 130

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Reid All About it

NOVEMBER 29, 2019

This opportunity is for association professionals who are responsible for reporting analytics to leadership, Boards of Directors, and other stakeholders, to come together in a free-flowing environment to share their lunchtime and discuss, this month, member engagement scoring. Member Engagement Party. 1 CAE credit.

West Virginia 360

West Virginia Washington DC Revenue 360

Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. Learn what elements of engaging and effective online learning you must build into your live and on-demand programs. Association revenue. Professionals for Association Revenue released their Association Business Development Landscape Survey report. Chapter habits.

Revenue 205

Revenue Certificate Committee Leadership 205

Reid All About it

AUGUST 18, 2023

Bethany Mande, The Spectator ) How to write AI art prompts for Midjourney and DALL-E , with examples and templates. Marketing Artificial Intelligence in Action Gain an overview of the current marketing artificial intelligence (AI) landscape. Hannah Macready, Hootsuite ) Iran scholars in the U.S. More info/register. 1 CAE credit.

Certificate 195

Certificate Education Revenue Marketing 195

Higher Logic

FEBRUARY 4, 2020

Plus, the two core challenges following #1 in the report—the “inability to communicate member benefits effectively" and "customizing for different member segments”—certainly play a role in information overload. 63% of respondents identified customizing member segments as a top challenge, up from 57% the previous year. #6.

Communications 287

Communications Tips Content Tools 287

Reid All About it

JULY 31, 2020

Please consider participating in Marketing General Inc.’s Although written for event platform Hopin users, many of these virtual event tips apply to any platform, for example, developing an attendee video guide and holding screen. Hear about some major considerations for online engagement. Virtual event tips. More info/register.

Montana 362

Montana Revenue Innovation Case Study 362

Association Adviser

MAY 23, 2018

How can we increase non-dues revenue? One of the most valuable revenue-building tools all associations have in their arsenal is member communications. Think about what it takes to produce a successful line of member communications products. Engaging and relevant content is probably first on your list, as it should be.

Revenue 61

Revenue Communications Survey Team 61

Association Adviser

MAY 23, 2018

How can we increase non-dues revenue? One of the most valuable revenue-building tools all associations have in their arsenal is member communications. Think about what it takes to produce a successful line of member communications products. Engaging and relevant content is probably first on your list, as it should be.

Revenue 61

Revenue Communications Survey Team 61

Association Adviser

NOVEMBER 13, 2018

Download a recording of “A Balanced Approach to Member Engagement” here. Your members’ profession is going to determine how they learn about an online community, how much time they have for it, and even how they access it. Best practices would be to ask members in a survey if they’d like an online community.

Member Engagement 60

Member Engagement Survey Social Media Communications 60