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JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

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MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Technology 195

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DECEMBER 2, 2022

Word-of-mouth marketing. Do you remember early last year seeing a slew of LinkedIn updates about an online DEI course at the University of South Florida (USF)? But 62,000 people completed the course and earned a certificate. All events are online at Eastern Daylight Time unless otherwise noted. Brain drain pains.

Tips 41

Tips Video Content Marketing 41

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SEPTEMBER 2, 2022

Bad bosses are a leading contributor to the Great Resignation (or Transition). Their post also provides advice on essential topics and marketing for these programs. Their post also provides advice on essential topics and marketing for these programs. Online learning tips. Sponsorship strategy. Quick hits.

Project 47

Project Tips Technology Marketing 47

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DECEMBER 9, 2022

MemberSuite goes straight to the research to describe what Generation Z values and the type of experiences and programs your association can offer to align with those values. At EventMobi, he shares advice for structuring and pricing sponsorship programs that deliver value to sponsors, members, and associations. Market needs.

Colorado 39

Colorado Recruiting Recruitment Survey 39

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AUGUST 5, 2022

WBT Systems describes how a shadow board or advisory council of young professionals can tell you what you need to know about designing and marketing programs and content for the younger generations. Event marketing. Although it’s a job-seeker’s market, if you’re over 50, you may not agree. Age-related bias. Quick hits.

Revenue 39

Revenue Technology Innovation Marketing 39

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FEBRUARY 3, 2023

They describe educational programs that will help these member develop relationships and generate more leads. Joanna Pineda spoke with Rick Grimm, CEO of NIGP, on episode 15 of the Matrix Group’s Association Thrive podcast about his association’s Talent Council, which takes a different approach to volunteer recruitment.

LMS 40

LMS Video Technology Revenue 40

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JULY 14, 2023

Too many people, perhaps following the poor example of politicians and media, have forgotten how to do this respectfully. It’s interesting to see how two organizations rely differently on data to market their event to attendees, exhibitors, and sponsors. Gen Z, AI and marketing. Change readiness. Customer/member personas.

Education 39

Education Price Tools Technology 39

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AUGUST 31, 2018

Jimmy Daly at Animalz writes about five content marketing power laws that will help you reach your marketing (and business) goals. A few quick hits before we get to this week’s list of free webinars: Why listening to members is crucial to becoming an indispensable part of their lives. rasa.io ). Tue 9/4 at 2:30 p.m.

Chicago 37

Chicago LMS Washington Tools 37

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FEBRUARY 5, 2021

The Community Roundtable invites online community managers to participate in their 2021 State of Community Management survey. WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Skip down to the list of free webinars if you prefer take-out. Community manager survey.

San Diego 370

San Diego Price Strategy Education 370

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JUNE 15, 2018

As a result, many colleges are turning their attention to the adult/lifelong learning market—the same market associations serve. Another smarty pants who says GDPR has a silver lining —this time it’s Robert Rose from the Content Marketing Institute. The Modern Event Marketer’s Toolkit. They don’t seem so crazy now.

DC 34

DC Washington Video Charlotte 34

Nimble AMS

JULY 22, 2022

This highlights an opportunity for your association to improve your content marketing model and determine the best mix of free, gated, and paid content for your constituents. . Why your association needs to develop a content marketing model. Pros: With gated content, you’ll get an increase in lead generation.

Content 126

Content Marketing How To LMS 126

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JULY 20, 2018

And a few more quick hits before we get to this week’s list of free webinars: 7 things lucky people do to succeed—aimed at writers but applies to anyone. 5 critical components of fantastic lead-capture website forms. If your organization has a free webinar or event coming up, please send me the link. Now you know my secrets.

LMS 30

LMS DC Washington Chicago 30

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OCTOBER 16, 2020

Virtual conference pricing. Dr. Michael Tatonetti, CAE, explains how to use price anchoring to determine registration rates for your virtual conference. By the way, he’s the director of certification and education at the Professional Pricing Society so he knows what he’s talking about. Content audit. 1 CMP credit. Host: PCMA.

Indiana 221

Indiana Review Education Conference 221

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APRIL 23, 2021

Please read this Twitter thread from Irving Washington, CEO of the Online News Association, about burnout, especially if you’re a staff or volunteer leader. Sherry Budziak, founder and CEO of.orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started.

Revenue 370

Revenue Strategy Content Education 370

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APRIL 22, 2022

New education markets. Skip down to the list of free webinars if you prefer takeout. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. All events are online at Eastern Daylight Time unless otherwise noted. Email Address: Subscribe. 1 CMP credit.

Proposal 39

Proposal Price Technology Recruiting 39

MemberClicks

SEPTEMBER 29, 2022

By generating non-dues revenue, you can: Grow your association’s revenue Avoid implementing higher membership dues Diversify your revenue streams. A big plus: it can also help with your recruitment efforts. This benefits the employers, as they can cast a wider recruitment net to a targeted group of professionals within their industry.

Revenue 98

Revenue Tips Certificate Social Media 98

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MARCH 18, 2022

MemberSuite explains how associations can take advantage of the opportunities in the booming credentials market by adopting agile processes, partnering with member companies, tuning up marketing campaigns, and more. Skip down to the list of free webinars if you prefer takeout. Host: American Marketing Association.

Revenue 39

Revenue Technology Video LMS 39

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JULY 22, 2022

Marketing General Inc. MGI) released the 14 th edition of their Membership Marketing Benchmarking Report. Online community. I’ve got to think there are thousands and thousands of association members like me who value the online community more than any other benefit. I’ll be back on Friday, August 5. Quick hits.

Price 43

Price Technology Strategy Software 43

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SEPTEMBER 10, 2021

Skip down to the list of free webinars if you prefer takeout. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events.

Strategy 195

Strategy Content Education Tips 195