Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. –

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Reid All About it

JUNE 25, 2021

Tracy King has come to the rescue with an excellent idea: host the trade show/expo on your learning management system (LMS) —a long-lasting and sustainable solution for exhibitors, prospective customers and your association. Amanda Milligan, Content Marketing Institute ). What is your click-to-open rate and how do you improve it?

LMS 361

LMS Revenue Tips America 361

Reid All About it

MARCH 19, 2021

At First Round Review, Jessmina Archbold says self-care is not what you buy yourself, it’s how you work on yourself. She explains how to assess your needs, identify where you’re depleted, and find resources and solutions, including setting boundaries. Two proven tips to increase your newsletter’s open and click rates.

LMS 370

LMS Nashville Strategy Video 370

Reid All About it

JANUARY 28, 2022

They also explain how to overcome registration resistance. Achurch Consulting describes how to build trust and connections with your team while working remotely. Presenter: Chris Klauda, Senior Director, Market Insights, STR. 5 Tips to Deliver a Better Member Experience: How to Present Your Member Benefits for Max Engagement.

Newsletter 195

Newsletter Survey Team Software 195

Reid All About it

MAY 12, 2023

WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. The corporate market is a growing profit center for them—and could be for your association too. Impexium explains how your association and members could benefit from offering a tiered membership model. Newsletters.

Chicago 200

Chicago Newsletter Mooc Education 200

Blue Sky eLearn

OCTOBER 11, 2017

If you don’t have any online content, hold a brainstorming session to think about how you’ll go about creating some. You can’t launch an empty LMS! Use the same terminology across the board – in your LMS, on your website, on social media, and in the marketing messages. Start your own newsletter!

Tips 215

Tips LMS Mooc Social Media 215

Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should thoughtfully plan and design each edition. shares 15 ways to improve your newsletter content and delivery. But do you?

Revenue 205

Revenue Certificate Committee Leadership 205

Association Success

NOVEMBER 13, 2020

From unique ways to utilize social media platforms to a better marketing strategy for your association, this week’s Friday Five shows association professionals are ready to make some changes for the new year. . Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending.

Content 78

Content Newsletter LMS Social Media 78

WBT Systems

SEPTEMBER 26, 2017

Technology continually creates new opportunities for your association’s educational programs, but it also lowers the barrier to entry for competitors to enter and disrupt your market. Think of all the organizations that now offer professional development to your members—how many of them existed even ten years ago?

LMS 150

LMS Arlington Course Virginia 150

WBT Systems

JANUARY 23, 2018

Problem: Market need. Is there really a market for this course? Are they in the position to know what the market needs? Test your idea to make sure there’s a profitable market for the program. Understand that market and their needs before you start working on the course. Did you target the right market segment?

Course 175

Course LMS Price Newsletter 175

Reid All About it

JULY 30, 2021

How the Healthcare Financial Management Association’s podcast engages members, supports DEI initiatives and attract sponsors while maintaining integrity. Why niche communities are the future of social media marketing—associations should have an advantage here. How to Use Your Member Engagement Scores. Ronn Levine, SIIA ).

Newsletter 195

Newsletter Certificate Technology Strategy 195

Reid All About it

MARCH 24, 2023

In this comprehensive guide to tiered and à la carte sponsorship models for in-person, virtual and hybrid events , EventMobi suggests how to price, sell and deliver sponsorships, measure ROI, and craft a post-event report for corporate partners. They explain how to use AMS data for planning and marketing events. 1 CAE credit.

Revenue 227

Revenue Chicago Leadership Education 227

Blue Sky eLearn

OCTOBER 11, 2017

If you don’t have any online content, hold a brainstorming session to think about how you’ll go about creating some. You can’t launch an empty LMS! Use the same terminology across the board – in your LMS, on your website, on social media, and in the marketing messages. Start your own newsletter!

LMS 120

LMS Tips Mooc Social Media 120

Reid All About it

MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Tue 5/9 at 12 p.m. 1 CAE credit. More info/register. Hear ideas for collecting non-dues revenue (sponsorship, job boards, merch, etc.),

Chicago 205

Chicago Education Certificate Revenue 205

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

APRIL 12, 2019

MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Here’s a little piece I did on microvolunteering —one of my longtime soapbox topics—for my state association’s newsletter. Tom Whatley, Content Marketing Institute ). How to Lead Enterprise Agile.

LMS 276

LMS Pennsylvania Innovation Education 276

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JUNE 30, 2017

LMS provider WBT Systems explains how to plan and market an online learning challenge that creates industry buzz and momentum for further learning. How encouraging it is for this self-improvement nut to see I’ve fallen into many of these habits naturally over the years. 1 CAE credit. Thu 7/6 at 1 p.m. 1 CAE credit.

Chicago 153

Chicago DC Washington LMS 153

Blue Sky eLearn

JANUARY 14, 2019

For example, your organizations can offer each other: Advertising space in emails or newsletters. Your association might have a list of people that aren’t members but have interacted with your organization before—these could be individuals who subscribe to your newsletter, attended an event once, or purchased something for a friend.

Strategy 157

Strategy Social Media Discount Newsletter 157

Blue Sky eLearn

JANUARY 14, 2019

For example, your organizations can offer each other: Advertising space in emails or newsletters. Your association might have a list of people that aren’t members but have interacted with your organization before—these could be individuals who subscribe to your newsletter, attended an event once, or purchased something for a friend.

Strategy 150

Strategy Social Media Discount Newsletter 150

Reid All About it

DECEMBER 8, 2017

But I’m going to talk about another type of list—a list of requirements for a new association management system (AMS) , you know how I love a good AMS post. Ann McDermott at DelCor Technology Solutions explains how to develop that list and why you should do it before asking around for AMS recommendations or sample RFPs. See you there!

DC 150

DC Washington Review System 150

MemberClicks

FEBRUARY 2, 2024

Membership management software facilitates those relationships, allowing organizations to automate renewal campaigns, easily send event invitations and update members through newsletters or other communications. Event marketing. Email marketing. Automatic dues collection.

Membership Management 52

Membership Management Software Directory Revenue 52

Protech

JUNE 13, 2023

Planning for marketing campaigns Dues payment information Association management software (AMS) is designed specifically for associations and helps association leaders manage day-to-day operations. Because CRMs are widely used , it’s easier to find insights from experts on how to best use them.

Software 52

Software Learning Management System Tools Association Management 52

Reid All About it

FEBRUARY 3, 2023

WBT Systems explains why and how to help industry partners get the most value out of their membership. Marketing plan. GrowthZone reviews the often confused elements of an association marketing plan : mission, goals, objectives, strategy, and tactics. Hybrid workplace worries. Hero worship. More info/register. 1 CAE credit. .

LMS 40

LMS Video Technology Revenue 40

MemberClicks

APRIL 5, 2022

Did you know that you can add a learning management system (LMS) to your chamber website? You can promote seasonally through: Email campaigns Chamber newsletter Special social media posts Print ads Special highlights on your website. Explore Influencer Marketing Tactics to Promote Your Members. Digital training tools.

Directory 52

Directory Social Media Video Discount 52

Reid All About it

MARCH 11, 2022

If you want to think like a futurist , Michelle Russell at PCMA Convene talked to several members of the Association of Professional Futurists about how to become anticipatory rather than reactionary. Your marketing team constantly talks about the buyer’s journey. And how does it generate growth in the form of new memberships?

LMS 195

LMS Revenue Los Angeles Newsletter 195

MemberClicks

JULY 31, 2023

Membership management software facilitates those relationships, allowing organizations to automate renewal campaigns, easily send event invitations and update members through newsletters or other communications. Event marketing. Email marketing. Automatic dues collection.

Membership Management 52

Membership Management Software Directory Revenue 52

MemberClicks

MARCH 15, 2024

In other words, you can also use it to automate workflow, the sales department, marketing, and customer support, among other processes. Thankfully, with AMS software, you can send automated event invitations, newsletters, emails, and even community updates all through the system. What is Association Management Software (AMS)?

Software 52

Software System Association Management Communications 52

Fonteva

DECEMBER 19, 2019

The way that a university association measures member engagement will look noticeably different than how a professional association will measure engagement. Using a data-driven approach, observe how your members engage with those experiences, including: Social media platforms. Email marketing. Email marketing.

Member Engagement 59

Member Engagement Strategy LMS Class 59

.orgCommunity

JULY 18, 2019

Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”. Corporate partnerships (sponsorships) give your association access to a company’s subject matter expertise and marketing budget.

Revenue 53

Revenue Certificate Blended Learning Discount 53

Reid All About it

JANUARY 27, 2023

I know how frustrating it is when your association is only connected with a small percentage of employees at member companies. Granted, because of their job, some aren’t your target market, but many are. Latoya James Torrance at Chief explains how to recognize and mitigate the effects of classism in the workplace. Gen Z values.

Learning Management System 41

Learning Management System Education Committee System 41

Reid All About it

FEBRUARY 16, 2024

Inspired by a session at the recent Learning Business Summit hosted by Leading Learning, TopClass LMS describes a data-driven approach to making DEI part of your educational strategy. EventMobi explains how to use a year-round community and content hub to keep attendees connected with each other and with your association.

Case Study 266

Case Study Newsletter Strategy Revenue 266

WBT Systems

JULY 25, 2017

If the target market for your educational programs is on the wrong side of this gap, you need to know and you need a plan for bridging the gap. Confidence in using computers : How confident people are using computers and mobile devices to accomplish tasks online. Who’s opened your email newsletter and clicked on links to content?

LMS 218

LMS Mooc Course Education 218

Reid All About it

FEBRUARY 5, 2021

A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Community manager survey.

San Diego 370

San Diego Price Strategy Education 370

Reid All About it

APRIL 13, 2018

Billhighway talked to Courtney McNair Bulger, vice president for membership and chapter relations for NAIOP, to find out how they did it. Does your email marketing program deliver the way you want it to? Last week, WBT Systems explained how to prepare a business case for a new LMS. Host: Marketing General Inc.

DC 30

DC Washington Revenue Chicago 30

Reid All About it

MARCH 13, 2020

Abby Levene at Dropbox explains how businesses can benefit from age diversity , especially from the wisdom and life experience of older employees. Quick hits before we get to the list of this week’s free education: Why your organic traffic might be dropping… and how to fix it. Levi Wardell, Association Chat ). More info/register.

DC 44

DC Washington Revenue Communications 44

Reid All About it

APRIL 20, 2018

You might want to take a look at this post from LMS provider WBT Systems about the benefits of outsourcing instructional design. and how to get the right statistics to prevent national and chapter level members from leaving. Solving the Marketing Puzzle. Host: ASAE Marketing Section Council. Lunch provided. 1 CAE credit.

Social Media 37

Social Media Chicago Tools Washington 37