Remove How To Remove Marketing Remove Member Engagement Remove Recruiting

11 Elements of a Winning Member Engagement Strategy

Higher Logic

The numbers represent speculated percentages of online engagement, with 90 percent of participants only viewing content, 9 percent responding to content, and 1 percent actively participating in the creation of new content. Why is a Member Engagement Strategy So Important?

3 Add-on Tools to Drive Association Revenue + Amplify Member Engagement

Higher Logic

Is your association leveraging technology to its fullest potential? You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs.

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11 Proven Communication Tactics to Increase Member Engagement

GrowthZone

In our recent association survey , 52% of respondents said their association’s engagement rates were higher than the year before. 25% of respondents reporting increased engagement attributed the improvement to member communication. Focused correspondence to members.

How to Make Your New Members Feel Welcome  

YourMembership Blog

I’ve written quite a bit about the new member onboarding process and keeping new members engaged because addressing these topics is critical to any association’s long-term success. The first interactions with your organization make a long-lasting impression on a new member and provide the foundation for you to build a relationship that continues for years to come. Your new members will begin forming their opinion about the value of.

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Association Growth Strategy: 6 Tech Tools to Drive Member Recruitment + Retention

Higher Logic

For associations focusing on strategically attracting new members (and keeping them engaged for the long haul), it’s important to package your tech stack for ample growth and retention. Give people indisputable reasons to renew. You know your members.

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Three Ideas to Ramp Up Digital Member Engagement

Associations Now

Associations pros frequently cite member engagement as a top challenge, and many of the most effective ways to make easier connections with members are in the digital realm. Here are three items to add to your online engagement plan in the new year.

Member Engagement Solution #8: Effective Orientation and Interaction Is Key

Eric Lanke

Ours is focused on member engagement, and you can get an overview of what it is and what we're trying to achieve with it here. I've previously posted on some of the member engagement issues people in the Circle are wrestling with. Member Engagement Associations

Recruiting Members Face-to-Face

Eric Lanke

As has become my habit, whenever I find myself going somewhere, I check our database to see if there are any members in the area and, if so, I try to reserve some time to go visit them. That worked for one of our most engaged members this week, but on this particular trip there was another kind of opportunity that presented itself. Why, I wondered had he not yet decided to become a member? Frankly, my instinct was to reject it.

[New eBook] The Community Module Guide: How to Support Your Organization’s Business Objectives

Higher Logic

Well, if you want to elevate the success and business impact of your online community, trust us – there’s a module for that. Customizing your online community is a great way to maximize its impact, propelling your capabilities from basic to extraordinary.

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Buzz-Worthy Advice for Member Engagement and Market Analysis

Associations Now

A roundup of five great reads for association membership pros that will get you thinking differently about how to get members engaged, how members view your association, and what benefits they’ll want next. The heart of engagement.

You Could Just Set It and Forget It with Marketing Automation…But Don’t!

Higher Logic

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. Set it and forget it" can work for rotisserie chickens, but it won't work for your marketing automation strategy.

10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

What do your members want? Personalized content customized to their interests!]. ?? Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? Tip: Tap into tools that support the collection of comprehensive member data.

Webinar Recap: Attracting Young Professionals to Your Association

Higher Logic

To attract young professionals to your association, you have to understand what matters to them in their early career stages and what really drives them to succeed. Wondering how to get in the mindset of a young professional in today’s world?

Membership Management: 4 Top Ways to Maximize Engagement

Blue Sky eLearn

Your members are more than a source of revenue for your association. Members who find value in your member community don’t keep their feelings a secret. They’re not shy about telling their friends and coworkers that they’re a member of your association.

SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Higher Logic

With nuclear medicine and molecular imaging rapidly expanding, it’s critical that The Society of Nuclear Medicine and Molecular Imaging’s (SNMMI) members stay informed about the new therapies, devices, and drugs that are redefining the way patient care is managed. However, when surveyed, members revealed that the most significant professional challenges they face are keeping up-to-date with trends and expanding their level of expertise. Looking to the future.

How to Tame Technology

Association Adviser

” But, according to the association technology experts we consulted, if you don’t get some more features soon, you ain’t going to have more members. If you have a chance to read this Did You Know? So why is it so hard for associations to get it right?

How Engagement Tools Improve Association Event Management

Higher Logic

It is incredibly gratifying for associations to see a spike in event attendance, as participation plays a valuable role in their impact, but poor event management can cause your members to disengage. Measure Member Interest & Event Performance: Data Collection.

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The Member Journey Has Changed: Are You Changing With It?

Higher Logic

Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Technology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

8 Tips to Write Emails Your Association Members Will Open

Higher Logic

What to open? What to ignore? It’s a relatable circumstance for anyone with an email address (and fun fact: active email accounts are expected to hit 5.6 Keep this in mind when trying to reach your busy members. How do your association’s metrics stack up?

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How to Design a Successful Mentoring Program

Association Adviser

Benefits for mentees range from a boost in self-confidence to life-long positive professional impacts, such as learning how to speak up and be heard and understanding how to accept feedback. Recruiting. Should I run a pilot program to test the waters?

Members Hire Tomorrow’s Associations

Potomac Core

Members Hire Tomorrow’s Associations because they have no other choice. Global uncertainty and technological advances are forcing Members to make more informed decisions on how to spend their precious time and money. Members Hire Tomorrow’s Associations.

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Reduce Member Anxiety with Clear Instructions

Smooth The Path

These folks use big gestures, and every movement leaves no doubt as to when it is your turn. Not all traffic directors are as easy to read. Each morning I strain to figure out what to do. Not knowing what to do produces anxiety.

Take Advantage of One of the Most Powerful Tools in Your Content Marketing Arsenal

Association Adviser

Did you know that 90 percent of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text? Incorporate infographics within your association’s magazine, on your Web pages and in your emails to: Increase awareness of your association.

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The World of Opportunities for AMCs: A YM Perspective

YourMembership Blog

We are proud to be the Platinum Sponsor for AMCi, because Association Management Companies (AMCs) have always been an important part of our success. We believe the AMC industry will continue to experience growth opportunities for the foreseeable future. The Roadblocks to Success.

Membership Marketing Blog: Here's How to Engage Your Members

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Speaking Engagements. Speaking Engagements. Engage. Engage.

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Membership Marketing Blog: The 2011 Membership Marketing.

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Speaking Engagements. Speaking Engagements. Marketing News.

Guest blog: 5 essentials for a great telephone renewals campaign

Optimist Consulting

I am delighted to include this blog by Chord UK Ltd; a specialist telemarketing agency that has helped a number of membership organisations engage with their members over the phone. And of course, do say ‘thank you for being a member’.

High Pressure Tactics Do Not Work, Especially for Associations

Smooth The Path

Telemarketers are trained to add pressure until you give in. Realtors love to add just a bit more pressure when they say “oh, by the way, we are getting an offer on this property this afternoon.” We figure out ways to cut advertising out of our media diets altogether.

Membership 101: Life Time Value

Spark Consulting

One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” For example, let’s say you invest $1000 on a recruitment campaign and bring in five new members. But how much more?

Membership Marketing Blog: Just Released: The 2012 Membership.

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Speaking Engagements. Speaking Engagements. Marketing News.

Membership Marketing Blog: The Top 25 Lessons Learned in.

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Speaking Engagements. Speaking Engagements. Marketing News.

Association Brain Food Weekly: 1.18.19

Reid All About it

The weekly list of free educational events and resources for the association community… Maddie Grant and Jamie Notter have a new book coming out, The Non-Obvious Guide to Employee Engagement. In this competitive talent market, this sounds like a must-read for association execs.

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Membership Marketing Blog: What are the Biggest Impediments to.

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Speaking Engagements. Speaking Engagements. Marketing News.

Association Brain Food Weekly: 5.15.20

Reid All About it

Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. Your participation will help associations understand how others in the community are navigating communications in the current climate. to 3 p.m.

2010 Membership Marketing Benchmarking Survey

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. Speaking Engagements. Speaking Engagements. Share to Twitter Share to Facebook.

Association Brain Food Weekly: 5.8.20

Reid All About it

Chapters have always had the face-to-face advantage but now even they must get on the virtual bandwagon. Will college students return to campus this fall? Engaging virtual events. I just now left the Non Dues-A-Palooza virtual happy hour to finish writing this post (dedication!)

Association Brain Food Weekly: 11.29.19

Reid All About it

If we haven’t met and you see me walking around, please introduce yourself, I’d love to meet you. I continue to learn new things about the “bones” of an AMS, a technology I thought I knew enough about but apparently didn’t. Lead (or take) a horse to the water” will never be the same.

Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. For a young person who’s not working or who’s living paycheck to paycheck, shelling out a few hundred bucks may not be feasible. Recruitment strategy: help millennials get jobs.

Association Brain Food Weekly: 1.11.19

Reid All About it

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Three ways content marketers can provide value to the sales team.

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Association Brain Food Weekly: 5.1.20

Reid All About it

Here’s a pair of posts about a virtual event format I’ve only recently come around to. I must admit, I was a skeptic about using an avatar to attend an event in a virtual world. Engaging virtual attendees. 20 great questions to ask right now instead of “How are you doing?”