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JANUARY 12, 2024

Learn how to establish, administer, and evaluate an effective mentoring program. Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). 1 CAE credit. More info/register. with Zapier. 1 CAE credit. 1 CAE credit.

LMS 266

LMS Member Engagement Education Revenue 266

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DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Hilary Marsh explains the why, what, and how of content calendars and how to choose the best one for your organization. Rikki Schlott says her generation (Gen Z) has inherited a post-hope world stripped of what matters.

Arlington 266

Arlington Technology Strategy Los Angeles 266

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JANUARY 19, 2024

Nimble AMS explains how an AMS empowers your association’s recruitment, engagement and retention efforts by helping you better understand members, anticipate their needs, provide a better digital experience and deliver personalized emails and content. Hybrid/remote teams. Marketing to Gen Z and millennials. More info/register.

Revenue 256

Revenue Strategy Member Engagement United States 256

Association Analytics

SEPTEMBER 27, 2023

With analytics, the benefits sell themselves: Reducing manual work Optimizing processes Growing revenue Having consistent, trusted data Increasing engagement Driving your association’s mission For example, consider an association dedicated to promoting literacy. However, the trick is to shift the conversation from the process to the outcomes.

Analysis 169

Analysis Revenue System Learning Management System 169

Reid All About it

SEPTEMBER 4, 2020

In conversations about virtual conferences, one question always arises: how to provide value to virtual sponsors and exhibitors. Alex Palmer at Northstar Meetings Group describes how to provide an optimal experience for both in-person and virtual attendees. Looking for job advice from an executive recruiter? Virtual event tips.

Montana 322

Montana LMS Revenue Recruiting 322

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SEPTEMBER 29, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support, and evaluation. That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. Association benchmarks.

Revenue 272

Revenue Innovation Education Tools 272

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OCTOBER 6, 2023

In part two of their Open Space series, TopClass LMS explains how to overcome common objections to using this engaging event format. Ex Ordo describes how to implement conference and abstract management software for medical, technical, scientific, and academic association events. Learn how to negotiate your salary and benefits.

Revenue 256

Revenue Certificate Tools Innovation 256

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JUNE 18, 2021

How to conquer communication debt aka email/message overwhelm. How some Americans are breaking out of political echo chamber—check out the unbiased news sites he mentions. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. How to Plan for an Ambiguous Work World.

LMS 369

LMS Certificate America Committee 369

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OCTOBER 20, 2023

TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference. Katherine Wayne, AMC Association Management Center ) Dealing with data: how to create reports that work for everyone. Instead of people quietly leaving, they ask how can I sign up for next year?

Maryland 272

Maryland LMS Revenue Strategy 272

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SEPTEMBER 15, 2023

They explain why and how to get buy-in from staff and executives, how to manage an implementation when you barely have time for your real job, and why you should focus on business outcomes, not processes. Open Space events. WBT Systems explains why it might be time for your association to get into the microcredentials business.

LMS 256

LMS Revenue Arlington Education 256

CMA Solutions

NOVEMBER 17, 2022

Digital Marketing 2023: Use Video Marketing Everywhere First, it was the Radio Star. Video is killing it, expanding its reach in marketing budgets throughout the country. A recent study found that 64% of marketing budgets in 2023 will increase with more video, compared to 2022. Add a video. Add a video.

Marketing 52

Marketing How To Social Media New Jersey 52

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DECEMBER 8, 2023

Mercury Creative Group explains how to build an association brand that attracts and builds the loyalty of young members. Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). More info/register.

Strategy 272

Strategy Video Technology Innovation 272

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OCTOBER 27, 2023

Trying to figure out how to market more effectively to Gen Z and millennials? Mercury Creative Group explains how to build an association brand that attracts and retains younger members. She also shares the story of another association that partnered with an outside expert to fill in a service (and revenue) gap.

LMS 256

LMS North Carolina Recruiting Recruitment 256

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MARCH 25, 2022

Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Learn how the heart influences your perceptions, emotions, intuition, and health.

Revenue 195

Revenue Content Virginia Technology 195

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JULY 21, 2023

. – Nonprofit Management Series: Finance and Budgeting Many professionals in the association and nonprofit space have never been fully exposed to financial statements, budgeting, and how to be a proper steward of your organization’s resources. 1 CAE credit. More info/register. Join an interactive conversation about saying no. 1 CAE credit.

Atlanta 195

Atlanta millennials Price Technology 195

Associations Now

JULY 21, 2017

How to hack it? It only makes sense that the American Society of Interior Designers would use Instagram, a social media platform that’s visually inclined, to recruit new members. Kerri McGovern, director of membership, says ASID is experimenting with the platform’s photo and video ads.

Recruiting 46

Recruiting Recruitment Social Media Revenue 46

Reid All About it

SEPTEMBER 11, 2020

Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color —and shares a personal example that should make you squirm. Best video conferencing software and apps for accessibility. ( How to Go Virtual (While Still Creating an Engaging Experience). Board diversity.

LMS 329

LMS Montana Revenue Price 329

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FEBRUARY 16, 2024

EventMobi explains how to use a year-round community and content hub to keep attendees connected with each other and with your association. Ex Ordo describes how to implement conference and abstract management software for medical, technical, scientific, and academic society events. Post-event attendee engagement. to 3 p.m. –

Case Study 266

Case Study Newsletter Strategy Revenue 266

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JANUARY 22, 2021

Amanda Kaiser, Member Engagement Specialist at Kaiser Insights LLC, and Arianna Rehak, CEO and Co-Founder at Matchbox Virtual Media, have cooked up a fantastic-looking experience during which you can learn how to radically strengthen your virtual events by offering meaningful, quality networking opportunities for members and attendees.

Innovation 370

Innovation Communications Education Strategy 370

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APRIL 28, 2023

Member recruitment. Impexium suggests member recruitment strategies that will successfully drive your marketing efforts in this very different marketplace. Although their opinions are most relevant for scientific societies , I wonder how much they reflect the thoughts of other young scholarly types. Online community.

DC 205

DC Recruiting Recruitment Washington 205

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AUGUST 4, 2023

Dale Carnegie Non-dues revenue. Seriously consider attending if non-dues revenue is a concern for your association. Your association’s recruitment and retention success depend on your membership model pricing. Non-dues revenue partners. There’s a better chance we’ll have time to sit and smell the roses together at NDAP.

Atlanta 195

Atlanta Price Revenue Denver 195

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NOVEMBER 3, 2023

TopClass LMS describes how to convince your audience to invest in their personal growth and improve their lives by participating in association programs. Billhighway explains how to help chapter leaders become better communicators so they can more effectively run and promote their chapters. Chapter communications. More info/register.

Tools 272

Tools Strategy Revenue Technology 272

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MARCH 12, 2021

This investment can produce great returns to retention and revenue.”. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. Innovation method. More info/register.

Nashville 370

Nashville LMS North Carolina Recruiting 370

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FEBRUARY 23, 2024

TopClass LMS explains how to keep industry professionals (and members) close with a learning subscription. Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. Many employers won’t pay for memberships but will pay for professional development.

DC 261

DC Washington Member Engagement Innovation 261

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NOVEMBER 27, 2020

You might have seen this video of a man wrestling his puppy from an alligator’s jaws—without dropping his cigar! Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision.

Las Vegas 369

Las Vegas Virginia Content Washington 369

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APRIL 30, 2021

Learn how to wrap your vision in a story that sparks the imagination and stirs the soul in order to get people to act, to buy, and to follow you. Learn how to put it all together virtually or live. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. Fri 4/30 at 2 p.m.

Education 354

Education Technology Strategy Revenue 354

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JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195

Revenue Video Strategy Industry 195

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FEBRUARY 26, 2021

They describe how to cultivate an organizational growth mindset so you can prepare your team and association to innovate and thrive. They explain why you’re having a tough time recruiting volunteers and how you can enhance the value of the volunteering experience. The seven biggest mistakes in membership recruitment.

Recruiting 329

Recruiting Recruitment Project Technology 329

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JULY 17, 2020

Meetings Today talked to event planners about revenue diversification, in-person vs. virtual attendee engagement, and managing your mindset. They’re providing individual sponsor coaching via email and video chat, and plan to discuss what went well (and what didn’t) with sponsors after the event. The future for event planners.

Montana 341

Montana Revenue Strategy Conference 341

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NOVEMBER 20, 2020

Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

Certificate 370

Certificate System Dallas Price 370

Association Adviser

MAY 23, 2018

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) We all want to believe our publication, e-newsletter, video or tweet is the most important, relevant and interesting content in our industry.

Revenue 69

Revenue Survey Communications Newsletter 69

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NOVEMBER 12, 2021

Kristine Metter, CAE, at Crystal Lake Partners explains the basics of foresight governance and how to help your board develop a culture of foresight. Career Management and Lifelong Learning: How to Create and Follow Your Professional Development Plan. 7 Ways to Recruit and Retain Revenue Generating Talent During the Great Resignation.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

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NOVEMBER 13, 2020

Billhighway discusses the chapter bright spot concept—a CRP need-to-know—and explains how to share the exceptional practices (bright spots) of one chapter with all the rest. Wondering how to move forward with DE&I initiatives beyond the ubiquitous statement? Jennifer Dienst at PCMA Convene describes what these packages included.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

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SEPTEMBER 1, 2023

Propel explains how a culture assessment can reveal your organization’s change readiness and its place on the cultural spectrum—from traditional to contemporary to futurist. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Membership trends.

Revenue 227

Revenue Survey Education Strategy 227

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DECEMBER 18, 2020

How are your chapters really doing? Billhighway explains how to get access to real-time chapter financial data , reduce the risk of financial mismanagement and alleviate the chapter leadership burden. At the Harvard Business Review, Siri Chilazi and Iris Bohnet explain how to best use data to meet your DE&I goals.

Video 221

Video Certificate Review LMS 221

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MARCH 11, 2022

Geez, it looks like they have A LOT to teach, especially in the editorial and revenue partnership departments. If you want to think like a futurist , Michelle Russell at PCMA Convene talked to several members of the Association of Professional Futurists about how to become anticipatory rather than reactionary. Futurist thinking.

LMS 195

LMS Revenue Los Angeles Newsletter 195

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JULY 24, 2020

It’s “a planning method that helps people and organizations figure out how to create their preferred future.” Fri 7/24 at 1 p.m.* – How to Go Virtual (While Still Creating an Engaging Experience). Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged.

Montana 259

Montana Revenue Case Study Conference 259