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Association Brain Food: 10.27.23

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Trying to figure out how to market more effectively to Gen Z and millennials? Mercury Creative Group explains how to build an association brand that attracts and retains younger members. Perhaps a concept like this could serve as a low-admin alternative to chapters? Marketing to younger generations. Strategic partnerships. CAE credit.

LMS 256
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Association Brain Food: 2.23.24

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TopClass LMS explains how to keep industry professionals (and members) close with a learning subscription. Mercury Creative Group explains how to build an association brand that attracts and builds the loyalty of young members. Location: Washington DC. Learning subscriptions. Gen Z and millennial marketing. Social fitness.

DC 261
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Association Brain Food: 4.28.23

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Member recruitment. Impexium suggests member recruitment strategies that will successfully drive your marketing efforts in this very different marketplace. Although their opinions are most relevant for scientific societies , I wonder how much they reflect the thoughts of other young scholarly types. Online community.

DC 205
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Association Brain Food: 12.8.23

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Bulletin describes how a member app helps you nurture member engagement. Mark Lowry at Association Analytics shares helpful member retention strategies. Mercury Creative Group explains how to build an association brand that attracts and builds the loyalty of young members. Location: Washington DC. Member retention.

Strategy 272
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Association Brain Food: 12.1.23

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Member recruitment. To attract young members , you must recruit in ways that make sense to them. Hilary Marsh explains the why, what, and how of content calendars and how to choose the best one for your organization. Rikki Schlott says her generation (Gen Z) has inherited a post-hope world stripped of what matters.

Arlington 266
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Association Brain Food: 11.3.23

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TopClass LMS describes how to convince your audience to invest in their personal growth and improve their lives by participating in association programs. Billhighway explains how to help chapter leaders become better communicators so they can more effectively run and promote their chapters. Chapter communications. Board buy-in on tech.

Tools 272
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Association Brain Food Weekly: 11.27.20

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They suggest strategies for making the case for investing in online learning programs. Washington Post ). Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision.

Las Vegas 369