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APRIL 26, 2024

The outlook for associations, as described in Marketing General Inc.’s They explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives. Content marketing. Association trends. s 2024 Association Economic Outlook Report , is optimistic.

Content 266

Content Survey Education Strategy 266

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AUGUST 25, 2023

Matchbox Virtual Media asks for your participation in a survey that explores how the use of online experiences by associations for membership engagement, education, revenue growth, and other purposes has evolved in recent times. Marketing to younger generations. Get yourself a bag of dough from the market. Membership trends.

millennials 370

millennials Survey Team Education 370

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SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 227

Revenue Survey Education Strategy 227

AvidXchange: Association Management

APRIL 20, 2021

The HOA industry has been through a year like no other and learned several lessons over the last 12 months. The industry learned news ways to adapt quickly and dramatically to changing business conditions. 5 Lessons the HOA Industry Learned During the Pandemic 1.

Industry 130

Industry Survey Software Technology 130

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OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

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JANUARY 19, 2024

Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Here’s some help for marketing more effectively to younger generations.

Revenue 256

Revenue Strategy Member Engagement United States 256

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FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 266

Newsletter Certificate Denver Case Study 266

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JUNE 30, 2023

Non-dues revenue partners. But Jamie Notter at Propel says, “Your culture is already having a direct impact on every other project [you] are doing, and in many cases, the culture is making it harder for [you] to achieve success in those projects.” Host: Professionals for Association Revenue Wed 7/12 at 1 p.m. CAE credit.

Chicago 205

Chicago Newsletter Revenue Education 205

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NOVEMBER 10, 2023

The weekly list of free educational events and resources for the association community… Got a writing project ? I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. 1 CAE credit.

Certificate 281

Certificate Price Tools Technology 281

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DECEMBER 1, 2023

Project success stories. Sherry Budziak of.orgSource recaps accomplishments and lessons learned by the association execs and tech partners who shared their project stories at Solutions Day. Host: MPI Speaker: Julie Haddix, Senior Director, Industry Solutions, Cvent Tue 12/5 at 1 p.m. Member recruitment. Mon 12/4 at 8 a.m.

Arlington 266

Arlington Technology Strategy Los Angeles 266

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JULY 7, 2023

If your association has a website redesign project on the horizon, there’s no need to ask ASAE Collaborate about RFP samples. Get everything you need in this RFP template for CMS and website redesign projects from Brightfind. Host: Professionals for Association Revenue Wed 7/12 at 1 p.m. CMS/website RFP. AI and event planning.

Tools 195

Tools Education Newsletter Chicago 195

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JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

Survey 256

Survey Project Strategy Education 256

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MARCH 24, 2023

If your association hasn’t yet tackled this project or you’re open to further tweaking, Impexium describes the elements of an exceptional member onboarding experience. They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Non-dues revenue.

Revenue 227

Revenue Chicago Leadership Education 227

Protech

JUNE 11, 2020

In our recent webinar with Web Scribble ’s Marketing Director Dawn DiLorenzo, she shared a jaw-dropping fact: Indeed’s data has revealed a 35% drop in its 7-day average of job postings year-over-year. It can also serve as the central hub for members to interact, share content and manage industry resources. . Who will own it? (

Revenue 83

Revenue Tips Social Media Communications 83

YourMembership

MARCH 13, 2014

This article originally appeared in the January/February edition of ASAE’s “Associations Now – Great Ideas from Industry Partners.” Many associations already use a variety of programs to generate non-dues revenue, among the most common being: Annual Sponsorships. Conference and Meeting Fees. Buyer’s Guides.

Revenue 150

Revenue Software Newsletter Certificate 150

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JANUARY 12, 2024

who did her dissertation research project on mentoring programs Mon 1/15 at 8 a.m. – More info/register (ASAE Marketing Professionals Community). PAR presenters will reflect on their year and share ideas for revenue performance in 2024 and beyond. Learn how to establish, administer, and evaluate an effective mentoring program.

LMS 266

LMS Member Engagement Education Revenue 266

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JUNE 9, 2023

Raymond Carver, “Rain” Non-dues revenue. Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. Put myself entirely in the keep of this rainy morning. Audience personas.

Revenue 205

Revenue Content Chicago Leadership 205

Associations Now

FEBRUARY 11, 2020

If you have members who are influential in your industry or profession, consider putting them to work as ambassadors. Influencer marketing isn’t just for A-list celebrities and social media personalities with tens of thousands of followers. The post Turn Member Influencers Into Industry Ambassadors appeared first on Associations Now.

Industry 95

Industry Social Media Recruiting Recruitment 95

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AUGUST 4, 2023

Dale Carnegie Non-dues revenue. Seriously consider attending if non-dues revenue is a concern for your association. Non-dues revenue partners. They share tactics for the six stages of the business development journey and offer advice for dealing with revenue partner churn and expansion. Introverts.

Atlanta 195

Atlanta Price Revenue Denver 195

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AUGUST 11, 2023

On the expo floor, at industry partner parties, and in restaurants, what a joy it was to be amidst my community. In some industries, employers have trouble cultivating and keeping talented professionals. TopClass LMS suggests your association offer management training programs for industry professionals. Leadership pipeline.

Chicago 195

Chicago Certificate Marketing Content 195

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JULY 17, 2020

Meetings Today talked to event planners about revenue diversification, in-person vs. virtual attendee engagement, and managing your mindset. The Society for Industrial and Organizational Psychology shared some of their sponsorship plans for an upcoming virtual conference on Collaborate (sorry, ASAE members only). Good question.

Montana 341

Montana Revenue Strategy Conference 341

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MARCH 17, 2023

But excellent content isn’t enough to gain market share. Association revenue. Professionals for Association Revenue released their Association Business Development Landscape Survey report. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Chapter habits.

Revenue 205

Revenue Certificate Committee Leadership 205

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MARCH 25, 2022

Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Professional development market potential. Host: EventMobi. Fri 3/25 at 12 p.m.

Revenue 195

Revenue Content Virginia Technology 195

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JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

Technology 195

Technology Chicago Education System 195

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JUNE 16, 2023

I’d bet every industry has seen a growing number of podcasts like ours has, maybe even the industry your association serves. Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. Another finding from the Freeman survey: people are registering much later for events.

Project 195

Project Tools Revenue Metro 195

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JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Christi shared lessons learned so far, including five prerequisites for a chapter benchmarking project. Do you need support with membership marketing? Event budgets.

Certificate 322

Certificate Technology Communications Revenue 322

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MAY 26, 2023

educational system—”still designed for an Industrial Revolution-era world,” not an AI-empowered one. As representatives for the industries and professions they represent, associations (volunteer leaders, members and staff) should put the Power of A to work. Rex Woodbury looks at the shortcomings of the U.S. More info/register.

Technology 195

Technology Education Arkansas Leadership 195

Association Adviser

MAY 23, 2018

How can we increase non-dues revenue? One of the most valuable revenue-building tools all associations have in their arsenal is member communications. Finding what works for your unique organization is going to take the brightest minds in the industry to formulate, implement, and constantly evolve a strategy that works for you.

Revenue 61

Revenue Communications Survey Team 61

Association Adviser

MAY 23, 2018

How can we increase non-dues revenue? One of the most valuable revenue-building tools all associations have in their arsenal is member communications. Finding what works for your unique organization is going to take the brightest minds in the industry to formulate, implement, and constantly evolve a strategy that works for you.

Revenue 61

Revenue Communications Survey Team 61

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MAY 21, 2021

Much is uncertain, but current projections can help. We hope you’ll join us to explore where the industry is heading—or better yet, where you’d like to take it. 5 Secrets of Email Marketing Geniuses. Presenter: Michelle Brien, VP of marketing and product strategy, WBT Systems. 1 CMP credit. More info/register.

San Jose 369

San Jose Email Marketing Tools millennials 369

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JULY 10, 2020

Cimatri is inviting associations to participate in their State of IT Security in the Association Industry survey. The only thing constant in our industry is change. This workshop will arm you with tactical strategies that will help you to negotiate and defend your organization in this evolving market. IT security. 1 CMP credit.

Montana 365

Montana Content Price Strategy 365

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MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. State of the association industry. Learning business. Newsletters.

Chicago 200

Chicago Newsletter Mooc Education 200

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JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195

Revenue Video Strategy Industry 195

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APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. No need to ask in ASAE Collaborate, Brightfind shares an RFP template for CMS and website redesign projects. CMS/website RFP. Digital badges. More info/register.

Leadership 195

Leadership Education Revenue Strategy 195

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APRIL 30, 2021

I think one had an AMS, CMS, and LMS project on the horizon. I’ll refer them to this post from MemberSuite which advises what you need to do before this monster project begins. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Presenter: evolutionary psychology and marketing expert Tim Ash.

Education 354

Education Technology Strategy Revenue 354

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NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. If you’re seeing lots of movement in your industry—members losing jobs, employers hiring for new positions—consider hosting a virtual job fair. Powering Engagement with Persona-Led Marketing.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

.orgCommunity

JULY 18, 2019

But, HFMA has cast that old non-dues revenue practice aside. Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”. Rethinking non-dues revenue: from products to partnerships.

Revenue 53

Revenue Certificate Blended Learning Discount 53