Reid All About it

FEBRUARY 2, 2024

Host: KiKi L’Italien, Vice President, Marketing and Community Engagement, Big Red M Guest: Liz Peuster, CAE, Director Of Communications & Public Relations, South Carolina Association of CPAs *All events are online at Eastern Standard Time unless otherwise noted. Project Success Is Up to You: Taking Your Project to the Next Level I get it.

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Certificate Denver South Carolina Project 266

Membersuite

AUGUST 23, 2023

That might mean a slight remodel to your value proposition or a complete renovation project. Get to know the Gen Zers in your industry and the Gen Zers who might enter your industry. Market research will tell you what benefits they value—and they may differ from the benefits other generations value.

Strategy 78

Strategy Marketing Video Social Media 78

Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! Staying Up-to-Date with Industry Trends, Tech & Terminology. I didn’t think so.

Marketing 149

Marketing Video Resources Content 149

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Marketing in the AI Era: Tools and Techniques for Strategic Advantage Discover a range of easy-to-use AI tools tailored for marketing, membership, and communication roles.

Education 256

Education New Hampshire Tips Technology 256

Reid All About it

APRIL 26, 2024

The outlook for associations, as described in Marketing General Inc.’s They explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives. Content marketing. Association trends. s 2024 Association Economic Outlook Report , is optimistic.

Content 222

Content Survey Education Strategy 222

Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market? Aside from being U.S.-centric,

Marketing 52

Marketing Mooc Course Education 52

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Gamification at events. EventMobi explains the psychology behind gamification. 1 CAE credit.

Revenue 256

Revenue Price Denver Tools 256

AvidXchange: Association Management

SEPTEMBER 19, 2023

Many adjacent industries, including property management, community association management, construction and lending, are starting to see related impacts as well. AvidXchange recently hosted a webinar on build-to-rent trends , “The Build-to-Rent Revolution: Unlocking the Future of Housing.” What is Build-to-Rent?

millennials 264

millennials Association Management Industry Price 264

Reid All About it

NOVEMBER 24, 2023

TopClass LMS explains how an awareness week gives your members a chance to feel good about themselves, the work they do, and their professional community, and attracts the attention of people who might want to learn more or join your industry. Next gen marketing. Event recording release. Need help with your 2024 plans? 1 CMP credit.

Arlington 261

Arlington Los Angeles Atlanta Technology 261

Reid All About it

OCTOBER 6, 2023

The weekly list of free educational events and resources for the association community… Industry careers website. Once again, I’m asking for good examples of association (or association foundation) websites that feature an industry careers section. This page from SEMI about the semiconductor industry is an example of what I mean.

Revenue 256

Revenue Certificate Tools Innovation 256

Associations Now

FEBRUARY 11, 2020

If you have members who are influential in your industry or profession, consider putting them to work as ambassadors. Influencer marketing isn’t just for A-list celebrities and social media personalities with tens of thousands of followers. The post Turn Member Influencers Into Industry Ambassadors appeared first on Associations Now.

Industry 105

Industry Social Media Recruiting Recruitment 105

Associations Now

OCTOBER 13, 2016

A demonstration project from SPI: The Plastics Industry Trade Association will test how well recyclers recover plastic car parts to promote better recycling processes, greater plastic resale and reuse, and more sustainable auto design. But this project will also provide guidance to auto manufacturers.

Project 40

Project Industry Press Release Process 40

Reid All About it

SEPTEMBER 22, 2023

If your association has a website redesign project on the horizon, there’s no need to ask for RFP samples on ASAE Collaborate. You can get everything you need in Brightfind’s RFP template for CMS and website design projects. LMS Demo Days Watch presentations from a limited number of industry partners that offer LMS platforms.

LMS 266

LMS Revenue Education Strategy 266

Reid All About it

AUGUST 25, 2023

TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Marketing to younger generations. Starkweather Association Services explains how to prepare your team for any project involving change , which is most projects these days.

millennials 370

millennials Survey Team Education 370

Reid All About it

SEPTEMBER 29, 2023

Does your association have a career section for people curious about entering your industry or profession? I love this page from SEMI about the semiconductor industry. Marketing to younger generations. The Community Check-In A weekly community chat on Slack for black professionals working in the events industry.

Revenue 272

Revenue Innovation Education Tools 272

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

Survey 256

Survey Project Strategy Education 256

Nexus Marketing

AUGUST 25, 2023

Email content and strategy development from Nexus Marketing can help you expand your reach and maximize the value of the leads generated by your website. Email remains a highly effective marketing channel, even in the age of social media. For packages of 10 emails, the project will be completed within a month of kickoff.

Content 52

Content Strategy Marketing Social Media 52

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 227

Revenue Survey Education Strategy 227

Association Success

OCTOBER 17, 2017

I work in the association industry.”. I work in marketing.” This is the fifth time you’ve been asked to explain the association industry, and it’s just not worth going over again. When you think about it, why is that the association industry isn’t understood as such? One friendly stranger asks. Here it goes again. “I

Industry 116

Industry Recruiting Recruitment Video 116

Reid All About it

OCTOBER 27, 2023

In seven minutes, you can help our community learn about association industry trends in membership engagement and retention levels, digital transformation, the adoption of AI, generational priorities, and more. Many associations are putting great emphasis on career websites , so they can help industry employers with workforce development.

LMS 256

LMS North Carolina Recruiting Recruitment 256

Higher Logic

JUNE 27, 2017

That’s why you need to send your marketing and member emails at the optimal time, when people are most likely to pay attention. MailChimp’s Email Genome project will get you started. Industries and Weekends. Your industry and the type of emails you’re sending are also important. Time Zones.

Marketing 159

Marketing Communications Guidelines Content 159

Reid All About it

SEPTEMBER 15, 2023

Impexium describes three crucial principles that most associations and vendors overlook during an AMS implementation —things that will make your project much more difficult. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. AMS implementation. More info/register. 1 CMP credit.

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

AUGUST 11, 2023

On the expo floor, at industry partner parties, and in restaurants, what a joy it was to be amidst my community. In some industries, employers have trouble cultivating and keeping talented professionals. TopClass LMS suggests your association offer management training programs for industry professionals. Leadership pipeline.

Chicago 195

Chicago Certificate Marketing Content 195

Reid All About it

JULY 7, 2023

If your association has a website redesign project on the horizon, there’s no need to ask ASAE Collaborate about RFP samples. Get everything you need in this RFP template for CMS and website redesign projects from Brightfind. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Wed 7/12 at 5 p.m. CMS/website RFP.

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

DECEMBER 1, 2023

Project success stories. Sherry Budziak of.orgSource recaps accomplishments and lessons learned by the association execs and tech partners who shared their project stories at Solutions Day. Host: MPI Speaker: Julie Haddix, Senior Director, Industry Solutions, Cvent Tue 12/5 at 1 p.m. Member recruitment. Mon 12/4 at 8 a.m.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Reid All About it

NOVEMBER 3, 2023

I’ve had a few writing projects finish recently and have room for more client work in my schedule. I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing.

Tools 272

Tools Strategy Revenue Technology 272

Associations Now

APRIL 9, 2020

With people stuck in their homes and staying away from retail, marketing departments are avoiding failures by adapting their messages to the times. Email marketing is a fundamental tool for associations and other organizations. Lowe’s, meanwhile, suggested products useful for doing craft projects with the family.

Marketing 113

Marketing Email Marketing Guidelines Examples 113

Reid All About it

NOVEMBER 10, 2023

The weekly list of free educational events and resources for the association community… Got a writing project ? I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. 1 CAE credit.

Certificate 281

Certificate Price Tools Technology 281

ISAE

SEPTEMBER 7, 2023

Unlocking Growth Potential: The Benefits of Working with a Marketing Agency Whether you run a small business that's just starting out or an established business looking to expand, working with a marketing agency can help unlock your growth potential. You can use a PDF splitter to separate a document into different files.

Marketing 52

Marketing Indiana Newsletter Social Media 52

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

Reid All About it

JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

Technology 195

Technology Chicago Education System 195

Smooth The Path

FEBRUARY 5, 2017

Each industry has well-known and well-respected experts. When new members see that these industry celebrities get value from the association or that they contribute time to the association, new members assume they will eventually receive value too even if they don’t know what that value will be. Post the copy with their photo.

Industry 79

Industry Review Video Project 79

Reid All About it

JULY 2, 2021

It comes from a group of legal vendors who met late last year “to explore the current state of legal industry conferences and discuss ways they might partner with conference organizers to build a better experience for all.” I imagine the suppliers in your industry would say the same things, but why don’t you ask them? Hybrid events.

Technology 370

Technology Strategy System Education 370

Reid All About it

JUNE 30, 2023

But Jamie Notter at Propel says, “Your culture is already having a direct impact on every other project [you] are doing, and in many cases, the culture is making it harder for [you] to achieve success in those projects.” The Community Check-In A weekly community chat on Slack for black professionals working in the events industry.

Chicago 205

Chicago Newsletter Revenue Education 205

Associations Now

MARCH 8, 2016

As one startup shows, creating small-but-useful apps and giving them away is an effective exposure strategy with an even bigger punch than content marketing. That, friends, is what we call marketing in disguise. Associations live and die by their member benefits. And they take all sorts of forms. Matthew Wiebe /Unsplash).

Project 40

Project Marketing How To Products 40

Reid All About it

JANUARY 19, 2024

Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Here’s some help for marketing more effectively to younger generations.

Revenue 256

Revenue Strategy Member Engagement United States 256

GlowGlobally

DECEMBER 3, 2014

As we wrap up 2014, we complete our “subscriber-requested” three part China series with an indepth overview of the China healthcare market. Robbin’s healthcare experience includes EMD China Scientific Communication where he gleaned rich experience on copyrights, operations and global exchange project management.

Industry 60

Industry Project Education Marketing 60