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Association Brain Food: 2.2.24

Reid All About it

Host: KiKi L’Italien, Vice President, Marketing and Community Engagement, Big Red M Guest: Liz Peuster, CAE, Director Of Communications & Public Relations, South Carolina Association of CPAs *All events are online at Eastern Standard Time unless otherwise noted. Project Success Is Up to You: Taking Your Project to the Next Level I get it.

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Association Brain Food: 3.8.24

Reid All About it

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. More info/register.

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The certification conundrum

Aaron Wolowiec

Whether it’s for prestige, a salary bump or a resume builder, people from all industries seek out certification programs. So it’s a safe bet that just about every industry has them. But the question is, should your association offer certification programs? But the key is to determine the market demand.

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Association Brain Food: 8.25.23

Reid All About it

TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Marketing to younger generations. Starkweather Association Services explains how to prepare your team for any project involving change , which is most projects these days.

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Association Brain Food: 10.6.23

Reid All About it

The weekly list of free educational events and resources for the association community… Industry careers website. Once again, I’m asking for good examples of association (or association foundation) websites that feature an industry careers section. This page from SEMI about the semiconductor industry is an example of what I mean.

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Association Brain Food: 11.10.23

Reid All About it

The weekly list of free educational events and resources for the association community… Got a writing project ? I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. CAE credits.

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5 Ways to Use Learning Management Software to Engage Members

NXUnite

Q&A sessions: Interactive question-and-answer sessions provide members with the chance to engage directly with subject matter experts or industry leaders. Offer certification programs. As members pursue and achieve certifications, they become advocates and ambassadors, further strengthening your community and influence.

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