Association Success

OCTOBER 17, 2017

I work in the association industry.”. I work in marketing.” This is the fifth time you’ve been asked to explain the association industry, and it’s just not worth going over again. When you think about it, why is that the association industry isn’t understood as such? One friendly stranger asks. Here it goes again. “I

Industry 116

Industry Recruiting Recruitment Video 116

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OCTOBER 6, 2023

The weekly list of free educational events and resources for the association community… Industry careers website. Once again, I’m asking for good examples of association (or association foundation) websites that feature an industry careers section. This page from SEMI about the semiconductor industry is an example of what I mean.

Revenue 256

Revenue Certificate Tools Innovation 256

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SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Project management.

Revenue 227

Revenue Survey Education Strategy 227

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NOVEMBER 3, 2023

I’ve had a few writing projects finish recently and have room for more client work in my schedule. I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing.

Tools 272

Tools Strategy Revenue Technology 272

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JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news. 1 CAE credit.

Survey 256

Survey Project Strategy Education 256

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SEPTEMBER 29, 2023

Does your association have a career section for people curious about entering your industry or profession? I love this page from SEMI about the semiconductor industry. Marketing to younger generations. The Community Check-In A weekly community chat on Slack for black professionals working in the events industry.

Revenue 272

Revenue Innovation Education Tools 272

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FEBRUARY 26, 2021

Sigh, another self-improvement project—almost complete. It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Strategic reset. Quick hits.

Recruiting 329

Recruiting Recruitment Project Technology 329

Aptify

JULY 1, 2021

Membership recruitment is a never-ending project. So, what strategies guide your plan for recruiting these new members? So, what strategies guide your plan for recruiting these new members? And what tactics will you use to achieve your recruitment goals? How to create a membership recruitment strategy.

Recruiting 146

Recruiting Recruitment Social Media eBook 146

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. Are they relevant to your mission or industry?

How To 130

How To Discount Social Media Software 130

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NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. If you’re seeing lots of movement in your industry—members losing jobs, employers hiring for new positions—consider hosting a virtual job fair. The future of work. Virtual job fairs. 1 CAE credit.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

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OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

NXUnite

FEBRUARY 19, 2024

The Big Data Analytics healthcare industry is projected to be worth multimillion USD by 2029 as people put more faith in its potential to improve patient care, streamline operational efficiency, and contain costs. Patient records, claims data, clinical trials, and research are all collected data types in the healthcare industry.

Examples 130

Examples Analysis Software Library 130

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SEPTEMBER 15, 2023

Impexium describes three crucial principles that most associations and vendors overlook during an AMS implementation —things that will make your project much more difficult. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. AMS implementation. Host: Fridays@4 Speakers: Diana L.

LMS 256

LMS Revenue Arlington Education 256

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JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

Technology 195

Technology Chicago Education System 195

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NOVEMBER 10, 2023

The weekly list of free educational events and resources for the association community… Got a writing project ? I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. 1 CAE credit.

Certificate 281

Certificate Price Tools Technology 281

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DECEMBER 10, 2021

On the ASAE site (possible paywall), Timothy Fest, CAE, at the Society for Industrial and Applied Mathematics, explains how offering free membership to college students has paid off for the association. Recruitment & Retention: How to Overcome the Great Resignation. Student membership. Host: Fridays@4. Mon 12/13 at 11 a.m.

Chicago 195

Chicago Social Media Education Recruiting 195

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NOVEMBER 27, 2020

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Online learning. CEO pandemic insights.

Las Vegas 369

Las Vegas Virginia Content Washington 369

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APRIL 30, 2021

I think one had an AMS, CMS, and LMS project on the horizon. I’ll refer them to this post from MemberSuite which advises what you need to do before this monster project begins. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Presenter: evolutionary psychology and marketing expert Tim Ash.

Education 354

Education Technology Strategy Revenue 354

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JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Christi shared lessons learned so far, including five prerequisites for a chapter benchmarking project. Do you need support with membership marketing? Event budgets.

Certificate 322

Certificate Technology Communications Revenue 322

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JANUARY 12, 2024

who did her dissertation research project on mentoring programs Mon 1/15 at 8 a.m. – More info/register (ASAE Marketing Professionals Community). Learn how to navigate the new reporting dashboard and its various features to gain deeper insights into your marketing performance. 1 CAE credit. More info/register. 1 CAE credit.

LMS 266

LMS Member Engagement Education Revenue 266

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JANUARY 19, 2024

Nimble AMS explains how an AMS empowers your association’s recruitment, engagement and retention efforts by helping you better understand members, anticipate their needs, provide a better digital experience and deliver personalized emails and content. Marketing to Gen Z and millennials. Membership, again. Event trends. 1 CAE credit.

Revenue 256

Revenue Strategy Member Engagement United States 256

Higher Logic

JANUARY 27, 2020

Today, we’re recognizing 20 influential people for their work in the online community industry. Our 2020 Community Movers + Shakers are champions of communities, who see the value in the community movement, and we wanted to highlight, honor, and share the work of their creative and innovative minds with the rest of the industry.

Software 317

Software Industry Strategy Social Media 317

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MARCH 12, 2021

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. A different kind of event, you’ll find inspiring keynotes coupled with small group workshops led by industry veterans. Dive deeper into the foundational elements of digital marketing success. Host: Fridays@4. CAE credits.

Nashville 370

Nashville LMS North Carolina Recruiting 370

EventMobi: Association Events

SEPTEMBER 21, 2023

Membership retention is an organization’s ability to keep its members active following recruitment and onboarding. Acquiring new members comes with upfront costs, especially those tied to marketing. But on a practical level, how can you actively recruit and retain members for the long run? Why does member retention matter?

Strategy 130

Strategy Software Social Media Discount 130

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APRIL 21, 2023

Meagan Loyst, founder of Gen Z VCs—“a global collective of 22,000+ Gen Z VCs, founders, angel investors, operators and aspiring VCs,” so, yeah, cred—writes about the amazing success of paid membership communities with Gen Z audiences in nearly every industry. Membership marketing. Mentoring program. Change readiness. Coaching learners.

Education 195

Education Committee Recruiting Recruitment 195

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MARCH 25, 2022

Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Professional development market potential. Host: EventMobi. Fri 3/25 at 12 p.m.

Revenue 195

Revenue Content Virginia Technology 195

Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in). – Members get members.

Marketing 100

Marketing Newsletter Social Media Recruiting 100

.orgSource

AUGUST 28, 2023

He defined it as “those people who possess a distinctively original idea, a unique point of view, or an unprecedented insight into their industry.” But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. My YouTube examples don’t quite fit this lofty definition.

Leadership 88

Leadership Social Media Case Study Industry 88

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JUNE 18, 2021

The labor shortage America is currently experiencing is the largest issue disrupting supply chains, disrupting every industry and causing every member to rethink how they get the work done. Facilitator: Anuja Miner, Project Management | Association Executive | Membership Executive | Account Director | Fridays@4 Member. Host: Fridays@4.

LMS 369

LMS Certificate America Committee 369

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JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. They pulled these recommendations from a report by the Council for Adult and Experiential Learning. Audience personas.

Revenue 205

Revenue Content Chicago Leadership 205

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JANUARY 28, 2022

Join this engaging conversation as Vince Caldwell leads us through the latest and best new business books on the market and shares his advice for young professionals along the way. 2022 STR Industry Trends. Presenter: Chris Klauda, Senior Director, Market Insights, STR. More info/register (must join before registering).

Newsletter 195

Newsletter Survey Team Software 195

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DECEMBER 18, 2020

Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. Susan Schramm of Go To Market Impact describes five ways to “de-risk” your next virtual (or hybrid) event —”drawn from real-world experiences and scars (my own and others).”

Video 221

Video Certificate Review LMS 221

Association Adviser

OCTOBER 4, 2013

Are you at a stalemate when it comes to recruiting and retaining members? Create a contest and challenge members to recruit others to join. For each new recruit, the member’s name goes into a drawing for an iPad. Branch out from the typical places you recruit members. Julie Frey, APR, CPRC. Expand your network.

Recruiting 60

Recruiting Recruitment Florida Certificate 60

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AUGUST 4, 2023

Your association’s recruitment and retention success depend on your membership model pricing. The Endocrine Society and Matchbox Virtual Media announced a joint venture to design and deliver online experiences that will drive innovation in the medical, healthcare and scientific industries. Membership pricing. basil and lots of butter.

Atlanta 195

Atlanta Price Revenue Denver 195

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APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. No need to ask in ASAE Collaborate, Brightfind shares an RFP template for CMS and website redesign projects. CMS/website RFP. Digital badges. More info/register. 1 CAE credit.

Leadership 195

Leadership Education Revenue Strategy 195

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JULY 17, 2020

The Society for Industrial and Organizational Psychology shared some of their sponsorship plans for an upcoming virtual conference on Collaborate (sorry, ASAE members only). Quick hits before we get to the list of this week’s free education: Challenges and opportunities with membership recruitment for trade associations. MeetingsNet ).

Montana 341

Montana Revenue Strategy Conference 341

AvidXchange: Association Management

AUGUST 17, 2023

The AvidXchange Podcast Network just posted a new episode of its “Middle Market Report” program. Now, they help businesses in the industry implement technology to effectively streamline and scale operations. Below is a summary of their conversation. JARETT TRAN Welcome to the Middle Market Report podcast.

Association Management 130

Association Management Survey San Francisco Technology 130