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Association Brain Food: 9.22.23

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TopClass LMS reviews the pros and cons of recording an educational event from both the attendee and association perspectives. You can also use parts of the template for other technology selection projects since prospective vendors will need much of the same information. Gen Z education. Next gen websites. More info/register.

LMS 271
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Association Brain Food: 8.25.23

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TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Gen Z and millennials. Another report to add to your reading list is Deloitte’s 2023 Gen Z and Millennial survey. Marketing to younger generations. Membership trends.

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Association Brain Food: 10.27.23

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TopClass LMS highlights distinctive site features from several excellent examples. Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Ask Me Anything: Marketing Automation Learn about marketing automation. Orthodox beliefs. Strategic partnerships.

LMS 259
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Association Brain Food: 3.8.24

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Education program marketing. TopClass LMS published another recap from the recent Learning Business Summit. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. What tools have worked/haven’t worked in capturing that information?

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Association Brain Food: 7.21.23

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But TopClass LMS/WBT Systems describes ten skills your members need to learn right now. Unlike on Threads, which, Kate Lindsay at Embedded says, is “ a mecca of Millennial brain rot.” The next edition will go live on Friday, August 4. Member education. It’s impossible to predict the skills we’ll rely on in ten years. Governance.

Atlanta 195
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Association Brain Food: 1.19.24

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TopClass LMS explains why you should keep the conversation going and the community gathering after a course, conference or educational program ends. Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. Marketing to Gen Z and millennials. Post-program campaigns.

Revenue 259
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Association Brain Food: 6.14.24

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All together now: one hundred bottles of beer on the wall, one hundred bottles of beer… Event marketing. Fíonta shares eleven effective marketing strategies for boosting event attendance. If I lived in the DMV, I’d be on this bus for sure. What a terrific way to start the Annual experience. AI for associations. CAE credit.

Arlington 212