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AI: Great for Marketing. But Leave Your Member Newsletter to a Human

Association Briefings

Here are a few reasons you should leave your member newsletters to a human. Artificial intelligence (AI) is a huge part of today’s marketing ecosystem. But AI has also started to penetrate deeper into smaller marketing departments, helping brands enhance the customer buying journey. Handcuffed!

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How to Create a Job Board and Generate More Revenue

MemberClicks

Yes, job boards are a profitable way to diversify your organization’s income, especially if you identify and address a niche market that your organization already appeals to. They need to be approached like a business with a revenue model, marketing plan, goals and metrics for success, and the right tools.

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How content builds brand habits

Association Success

Others eagerly await an insightful newsletter that brightens their lunch hour. Marketers have a name for this universal pattern: Brand habit. In a content landscape that’s often cluttered with fluff, factual information can quickly cut through the noise. . Publish a newsletter rounding up recent posts. You’ll need to: .

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Building Personas: Defining Your Audience

Higher Logic

From marketing and sales to product and client success, personas help teams to focus on understanding the needs and pain points of their prospects or customers. Start by searching their site for testimonials, case studies, press releases, or newsletter signups. Or at least better understand their motivations?

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Onboarding the Board—Your Opportunity to Promote Peak Performance

.orgSource

In-person discussions should occur both formally and informally before and after new members are welcomed to the board. Enlist your marketing department to craft audience-specific messaging for maximum impact. Enlist your marketing department to craft audience-specific messaging for maximum impact. Celebrate Success.

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Managing the Communications Plan for Your Association’s Virtual Event

Protech

By Heather Hughes, Marketing Communications Specialist. This can include the i nitial event re- launch , social media promotions, newsletter emails and new product and service announcements. Each member of your community consumes, evaluates and understands information in different ways and at different times. Sponsors .

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Planning a Ribbon Cutting Ceremony: Your Essential Checklist

MemberClicks

Create your ribbon cutting invitation In your invitation, include essential information such as: Time and Date Location Directions RSVP What to wear to the ribbon cutting ceremony People often give gifts at ribbon cutting ceremonies. Create a press release for your ribbon cutting that you can send to the media.