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SEPTEMBER 11, 2020

Lewis Flax of Flax Associates says, “Innovative sponsorship options exist way beyond pasting logos anywhere and everywhere.” The folks at Fíonta do too, which is why they say integrating Salesforce (or any CRM/AMS) with a learning management system (LMS) should be on your association’s to-do list. Virtual sponsorships.

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Reid All About it

JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Hear case studies from nonprofits of all shapes and sizes who are working out through innovation, trial and error, how to thank, engage and capture new supporters through this new and growing area of social media fundraising.

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Forj

MAY 25, 2021

This task is made even harder if your CME learning management system ( CME LMS ), the platform that delivers eLearning to your association’s members, fails to support you in the effort. 5 Features to Seek in Your Next Learning Management System. 5 Features to Seek in Your Next Learning Management System.

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AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. They explain how to deliver value to virtual event sponsors—value that will generate more revenue for your association.

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SEPTEMBER 3, 2021

Jorge Barba says if you ask better questions about the challenges your organization is facing, you’ll discover better answers and improve your strategic thinking and innovation capability. Mike Agron, Content Marketing Institute ). Presenter: Jarrett Way, Content & Digital Marketing Manager, Mighty Citizen.

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JANUARY 28, 2022

Join this engaging conversation as Vince Caldwell leads us through the latest and best new business books on the market and shares his advice for young professionals along the way. Presenter: Chris Klauda, Senior Director, Market Insights, STR. – How Documentaries Are Disrupting the Future of Content Marketing.

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WBT Systems

NOVEMBER 15, 2016

We have also posted in the past about how to successfully market your association learning management system to appeal to members and potential members. We know that a good education program can be a valued benefit to offer members, helping to increase member engagement.

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MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

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MemberClicks

OCTOBER 20, 2023

Beginning as on-site databases, association management software has now evolved to being predominantly cloud-based. How much does association management software cost? Your basic AMS includes: Member database Email Marketing Event management Financial Management Data Analytics and Reporting 2.

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FEBRUARY 22, 2019

Learn how 4A’s, an association for advertising agencies, combined data from their AMS, eCommerce, Learning Management System, business intelligence and other platforms to provide members with a Return on Investment Dashboard, and enhance your understanding of data analytics. Clearly, these innovations are promising.

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Associations Now

MARCH 19, 2019

Also: Finding a learning management system fit for your organization. We see innovative solutions focusing on the one thing companies do exceedingly well and integrating their tech with other best-in-breed solutions,” says Adrien Peterson, chief technology officer at EventCore, in an interview with Smart Meetings.

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APRIL 21, 2017

Over the last year, Ben Martin CAE has been covering the moves of private equity firms in the association technology market on his theNird.org blog—the “NIRD” stands for Not-for-Profit Investments Research Department. Switching focus now: are you getting the most from your investment in your learning management system (LMS)?

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JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

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MemberClicks

AUGUST 9, 2022

Plus, you can sell online as and sponsorship space for added revenue. You can extend your ROI by taking your content presented at your event and turning it into a valuable course in your learning management system. Marketing tools. Conduct a strategic marketing campaign. Engaging with a wider audience.

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OCTOBER 4, 2019

When you’re selecting technology, like a learning management system (LMS), there’s so many ways you can botch the decision, mostly because you don’t know what you don’t know. WBT Systems suggests ten factors you should consider while developing requirements for your new LMS. Data Analytics for Association Marketers.

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MemberClicks

AUGUST 3, 2023

According to Marketing General , just after networking, the second most common reason members join an association is for continuing education or professional certification. You can buy a learning management system as a stand-alone product, or as a tool that integrates with your membership management system.

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Forj

JUNE 7, 2021

However, as you begin searching for your association’s next solution, you’ll quickly come across a new option on the market— learning experience platforms (LXPs). At Web Courseworks , we help professional, healthcare, and trade associations grow their learning businesses with effective learning management systems.

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OCTOBER 21, 2022

AMS experts will be showcasing platforms and sharing their knowledge with the association market. see targeted demos of learning management systems aligned to serving organizations that market and sell adult lifelong learning, continuing education, and professional development. More info/register.

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SEPTEMBER 23, 2016

The right technology can make engaging your members, driving revenue, and targeting key segments easy, when you know how to optimize the data. The tools to minimize time and maximize impact are housed in your association management system (AMS) and learning management system (LMS). 1 CAE credit. Host: Abila.

LMS 150

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Fonteva

MARCH 16, 2020

In this age of innovation, associations need to stay competitive. An association LMS or learning management system is an example of a tool that can be leveraged by your association to collect and analyze data. Amber Winter is the Director of Sales & Marketing at Web Courseworks. Author: Amber Winter.

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JUNE 26, 2020

To help with this ASAE has developed Virtual Event Demo Days featuring a presentation by Jeff Cobb and Celisa Steele of Tagoras, a leading consultancy that helps organizations select and implement learning platforms and researchers behind The Virtual Conferences Report , demos of 12 virtual event platforms and a wrap-up discussion.

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Protech

OCTOBER 5, 2020

With Protech AMS, AANAC was able to integrate numerous third-party applications, including a learning management system (LMS), website content management system (CMS), email marketing software and a social CRM platform. . The Protech AMS is the core of how we manage our business.

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Fonteva

DECEMBER 19, 2019

The former will typically look at event attendance, while the latter might refer to their learning management system (LMS) to gauge how often members take advantage of further education opportunities. Email marketing. Learning opportunities. Email marketing. Member engagement and non-dues revenue.

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JANUARY 13, 2023

It’s time for MGI’s 15 th annual Membership Marketing Benchmarking Survey. MemberSuite team shares the trends they see rising in the “collective association consciousness ,” including AI for normal people, walking the DEI talk, and others related to events, non-dues revenue, remote/hybrid work, community, data, and technology.

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JANUARY 27, 2023

Granted, because of their job, some aren’t your target market, but many are. WBT Systems suggests ways to find these folks and introduce them to your association and education programs. Hear how to create a culture of innovation, collaboration and continuous improvement. Gen Z values. Instructional design. Classism bias.

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FEBRUARY 3, 2023

Marketing plan. GrowthZone reviews the often confused elements of an association marketing plan : mission, goals, objectives, strategy, and tactics. Fri 2/3 at 10 a.m.* – Association Design Circle We meet on the first Friday of each month hosted by an association leader who leads a conversation on an association innovation topic.

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SEPTEMBER 16, 2022

MemberSuite suggests nine ideas for new membership tiers that might be a good fit for your association and market. They knew their old learning management system had issues, but the need for a change became painfully obvious when support calls overwhelmed staff. Host: American Marketing Association. CAE credits.

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MARCH 11, 2022

Geez, it looks like they have A LOT to teach, especially in the editorial and revenue partnership departments. Your marketing team constantly talks about the buyer’s journey. Presenters: Maneesha Manges, Director of Services, and Aimee Pagano, Senior Digital Marketing Advisor, HighRoad Solution. Futurist thinking. CAE credits.

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SEPTEMBER 13, 2019

What percentage of your education revenue comes from selling professional development to nonmembers? WBT Systems explains how to increase your sales to nonmembers , an underappreciated market segment with huge potential. Presenter: Moshe Hecht, Chief Innovation Officer, Charidy. Host: Community IT Innovators.

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MARCH 16, 2018

If you plan to shop for a new learning management system (LMS) in the coming year, WBT Systems explains why you may want to work with an LMS consultant during the requirements, selection, and/or implementation process. Digital Marketing Strategies for the Event Planner, Part 1. Tue 3/20 at 2 p.m. 1 CMP credit.

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FEBRUARY 10, 2023

Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. Learn about the importance of continued education in the association space and how it can benefit your association’s long-term goals. CMP credit.

Blended Learning 39

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OCTOBER 7, 2022

Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. Adult learning principles need more attention in the association community. The chief hype officer: the problem with the Chief Marketing Officer’s job description.

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OCTOBER 16, 2020

Frugal innovation. Due to the pandemic and uncertain economy, associations are constantly creating new resources for members and making changes to business as usual—yes, they’re innovating! WBT Systems describes 12 essentials for frugal innovation , the only kind your budget probably allows. Host: Marketing General Inc.

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SEPTEMBER 6, 2019

The Harvard Business Review describes how the New York Public Library involved employees from 93 branches in innovation communities —could be a good model for chapters. Many associations struggle to identify additional sources of revenue and content for their members. Turn Member Engagement and AMS Data into Effective Marketing.

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OCTOBER 23, 2020

orgSource conducted a survey to assess the impact of the pandemic and discovered a disconnect between current association strategies and market realities. Quick hits before we get to the list of next week’s free education: Association revenue resilience: build a foundation with content pillars. Association disconnect. Host: rasa.io.

Revenue 300

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NOVEMBER 6, 2020

Innovation and membership growth. MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. MemberSuite digs into that finding and explains how to create a culture of innovation that delivers real membership value. Accessible virtual events.

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SEPTEMBER 20, 2019

While we’re on the topic of onboarding, WBT Systems suggests several ways you can use your learning management system to improve the new member onboarding experience. Learn how to increase your lead generation from webinars, your webinar’s ROI, and your conversion rates from webinar leads. More info/register.

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