Innovation Marketing Price Virginia 
Reid All About it
APRIL 12, 2024
SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.
Association Analytics
MAY 20, 2024
Is there an entirely new market you should explore? Innovation is key to driving sustained revenue growth within your association. Expand your reach even further by targeting new audiences or reimagining existing offerings for specific market segments. Where do you start, and what resources do you need?
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Reid All About it
JULY 21, 2023
Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. Host: Omnipress Speaker: Tracy Grzybowski, Director of Marketing, Omnipress Thu 7/27 at 12 p.m. –
Associations Now
NOVEMBER 16, 2018
With one of two new Amazon headquarters planned for Northern Virginia, associations in the DC region are likely to see some big shifts in the local market in the coming years. A decision by Virginia Tech to build a billon-dollar Tech Innovation Campus near the new Amazon headquarters reportedly helped the area seal the deal.
Reid All About it
FEBRUARY 19, 2021
I love Marketing General Inc.’s s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. AMS experts will be showcasing platforms and sharing their knowledge with the association market.
WBT Systems
SEPTEMBER 26, 2017
Technology continually creates new opportunities for your association’s educational programs, but it also lowers the barrier to entry for competitors to enter and disrupt your market. To stay top of mind (and top of market), you need to leverage your eLearning differentiator—your iconic advantage.
Membership Marketing
FEBRUARY 21, 2011
Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Innovation through Collaboration. We are always looking for new innovative ways to do things better. in Alexandria, Virginia.
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