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Association Brain Food: 6.7.24

Reid All About it

AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. Kara Nacarato at Event Garde offers advice on balancing tradition and innovation when reinventing the annual conference experience. Learn from your community and transform your association with cutting-edge strategies.

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2015 Association Management Trends and Important News from YM

YourMembership

As quoted in our press release, “this significant addition makes YourMembership the leading engagement platform for organizations, delivering upon their mission of helping associations, organizations, publishers and other companies succeed by improving personalized user interactions across the web, social and mobile channels.”.

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Onboarding the Board—Your Opportunity to Promote Peak Performance

.orgSource

They are wise stewards of our resources and visionaries who identify strategies for future growth. You might not be able to pick your team, but there are plenty of circumstances that you can control. Assigning a mentor is one of the most effective strategies to ensure that new directors get up to speed quickly. inconsequential?

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Toy Group Rebrands to Better Reflect Its Mission and Members

Associations Now

On April 24, the trade group sent out a press release from its new Manhattan headquarters about its new name and tagline—The Toy Association: Inspiring Generations of Play. The reinvention is a result of not only a board and staff who were open to change but also a desire to more accurately reflect its innovative membership. “So,

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Four Steps to a Better Member Toolkit

Associations Now

Your project team can get sidetracked or delayed. She’s worked on them for the American Staffing Association and the American College of Cardiology, and in her current role as program director for growth at Manufacturers Alliance for Productivity and Innovation, she’s thinking about how toolkits can better serve industry partners.

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Protech Adds Chief Revenue Officer to Accelerate Growth and Boost Industry Partnerships

Protech

John Bjorn, CRO, Protech, said, “I am excited to be part of Protech, a company that for more than 35 years has defined success and innovation in the association management industry. Bjorn has also held management positions with Xerox and AT&T where he received the JD Powers Award for Service Excellence. .

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3 South Florida Nonprofits Sucessfully Fundraising Amid COVID-19

Achieve

Press Release: Nonprofits First set the stage for a great peer-to-peer campaign by sharing a press release across multiple social media platforms (and asking their board to share across their channels), emailing the press release article to supporters, and posting the release within each peer-to-peer Facebook fundraiser. .

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