MultiBriefs

JUNE 29, 2023

Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy. Advertising is the only marketing method you need Newspaper, magazine, and television advertisements have their place in association marketing, but it's a mistake to rely on them exclusively.

Marketing 52

Marketing Social Media Directory Video 52

GrowthZone

AUGUST 2, 2022

That creativity in communications, paired with catalytic leadership within their region, is what earned them this well-deserved recognition.”. The chamber’s social media reach went from 250,000 in 2019 to over 2.8 The chamber’s social media reach went from 250,000 in 2019 to over 2.8 ” Website.

Communications 78

Communications Directory Social Media Massachusetts 78

Reid All About it

MAY 21, 2021

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. Presenter: Carole Stizza, PCC, SHRM-SCP, executive leadership coach, senior HR professional and strength strategy specialist.

San Jose 369

San Jose Email Marketing Tools millennials 369

Reid All About it

SEPTEMBER 15, 2023

Data strategy. Seth Godin ) The people, environment, and media around you shape your mindset: three steps to shape an abundance mindset. The Science of Executive Leadership: Training That Drives Organizational Results Neuroscience reveals that power changes the brain in surprising ways. Letting Go! 1 CAE credit. 1 CMP credit.

LMS 256

LMS Revenue Arlington Education 256

WBT Systems

AUGUST 30, 2016

Like many individuals and organizations in modern society, associations maintain social media profiles for sharing content of interest to their members. Many people assume that social learning emerged with the development of social media, but this is not the case.

LMS 236

LMS Social Media Course Education 236

Reid All About it

JULY 30, 2021

Why niche communities are the future of social media marketing—associations should have an advantage here. Writing as a Thought Leadership Strategy. Writing is one of the most powerful strategies for establishing thought leadership, increasing visibility and credibility, and growing your business.

Newsletter 195

Newsletter Certificate Technology Strategy 195

Association Adviser

JANUARY 24, 2019

It’s essential for your association to have a clearly defined editorial content strategy if you want to reach your communications goals. That could be open rates on your magazine digital edition, click-throughs for your newsletter or top read stories on your website. Establish performance metrics and track them over time.

Communications 61

Communications Content Newsletter Directory 61

Association Adviser

OCTOBER 23, 2018

Landscapes | Paysages has won two gold and three silver EXCEL awards from Association Media & Publishing for the Canadian Society of Landscpae Architects. One is Association Media & Publishing’s EXCEL Awards. What Association Awards Contests Should My Association Enter?

Newsletter 62

Newsletter Communications Press Release Social Media 62

Reid All About it

MAY 14, 2021

Hear three examples of how our customers have addressed this very challenge using practical, cost-effective strategies. Presenter: James Burron, co-founder and president of the Canadian Association of Alternative Strategies & Assets. Presenters: Bill Conforti, SVP of Strategy & Solutions, Association Analytics.

St. Louis 341

St. Louis Technology Strategy Conference 341

Thanks For Playing

MARCH 21, 2012

Leadership lessons from James T. Building an integrated communications strategy. On that topic, what is strategy anyway? I used to request fashion magazines, but after picking up a few newsstand issues to keep me company on recent flights, I asked her to switch to the New Yorker for this year. Alltop Social Media.

Social Media 150

Social Media United States Leadership Maine 150

Beth Kanter

SEPTEMBER 28, 2015

I presented a plenary session on networked mindsets and leadership and facilitated two workshops on SMARTer Social Media. The concept is simple – ask supporters to take a photo of themselves with your campaign message and share it on social media channels. Key to their strategy was using influencers.

Social Media 28

Social Media Idaho Oregon Case Study 28

Associations Now

APRIL 9, 2013

Here are three questions to ask yourself while building your thought leadership strategy ( based after Forrester’s IDEA graph ): How do your members think? What’s the overarching purpose of thought leadership? Use social media channels, magazines, newsletters, and the like to find a voice in your community.

Leadership 40

Leadership Newsletter Social Media Industry 40

YourMembership

JUNE 12, 2015

Along with his comments Jeff sent an article he wrote that was recently published in “Association Forum” magazine titled Build Your Association Through Stakeholder Development. In it Jeff pushes back on the traditional practices of member engagement and suggests an alternative strategy that he has labeled “stakeholder development.”.

Sacramento 150

Sacramento CA Member Engagement Leadership 150

Association Adviser

NOVEMBER 14, 2016

We accomplish this through trade events (ProMat and MODEX), conferences, a print and digital magazine ( MHI Solutions ), an online video portal ( MHI View ) an annual state-of-the-industry report and remaining active on social media platforms. It’s an important, exciting and dynamic industry to work in.

Social Media 60

Social Media Video Communications Marketing 60

Association Adviser

NOVEMBER 14, 2013

SmartBlog on Leadership. Developing a Successful Student Membership Strategy. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Dan Varroney. Potomac Core Consulting.

Directory 60

Directory California Social Media Newsletter 60

Association Adviser

NOVEMBER 6, 2017

We manage our digital channels — website, social media, blogs, and publications. We publish a daily eNewsletter, Public Power Daily , and a monthly magazine, Public Power Magazine , plus a blog. AA: Tell us about your media relations strategy. AA: Tell us about your social media team.

Communications 109

Communications Puerto Rico Social Media Newsletter 109

Reid All About it

DECEMBER 18, 2020

Billhighway explains how to get access to real-time chapter financial data , reduce the risk of financial mismanagement and alleviate the chapter leadership burden. Rebecca Schrag Hershberg and Yael Schonbrun, Greater Good Magazine ). Host: Remote Leadership Project. Host: Remote Leadership Project. 1 CMP credit.

Video 221

Video Certificate Review LMS 221

Association Adviser

MARCH 19, 2013

[link] Blogs Outrank Social Networks for Consumer Influence. Social Media Examiner. Association magazines are growing in content and circulation while remaining an important member benefit. Association magazines are growing in content and circulation while remaining an important member benefit. Patricia Redsicker.

Georgia 60

Georgia Directory New York Newsletter 60

Association Adviser

JULY 13, 2016

Characteristics of a good partner should include industry expertise, honesty, integrity, flexibility and thought leadership. Social media. Print and digital magazines and/or journals. Characteristics of a good partner should include industry expertise, honesty, integrity, flexibility and thought leadership.

Content 60

Content eBook Communications Social Media 60

Association Adviser

FEBRUARY 15, 2017

Plan thought leadership pieces that keep the conversation going. Your association’s magazine is an excellent place to do a deeper dive into content presented at your event. Get social – even after the event. But don’t forget to make it fun too – number of selfies taken, social media posts and coffee breaks.

Content 64

Content Social Media Video Guidelines 64

Association Adviser

NOVEMBER 13, 2018

During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. We think everyone is being more cautious with the information they post on social media, including associations.

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Jamie Notter

OCTOBER 21, 2011

Leadership insight.right when you need it. In case you missed it, I got the cover on the September/October issue of Associations Now magazine with an article about the main concepts in Humanize. Social media, of all things, has been shaking us out of that mindset. Previous post: Social Media is the Wave.

Social Media 70

Social Media Maine Innovation Leadership 70

Association Adviser

MAY 23, 2017

Here are three steps your association can take today to begin creating a strong content strategy that will help you maximize your non-dues revenue potential. If the answer is more than two years ago, it’s time to survey association leadership, members, advertisers and sponsors to find out if you’re truly giving them what they want and need.

Revenue 63

Revenue Content Survey Newsletter 63

Association Adviser

OCTOBER 13, 2016

Unfortunately, doing more with less is a new reality, but with appropriate planning and a written strategy, associations of all sizes can move toward an A+ communications program. Integrate communications through print, online and social opportunities: [link] @AssocAdviser. Primary challenges. It’s not too late to participate!

Communications 60

Communications Revenue Social Media Survey 60

Association Adviser

MAY 23, 2018

Here is an example of the American Bankers Association’s bimonthly magazine website. I say (and plead) this, because only one in four associations reported having a department-specific or platform-specific content strategy. Almost half of respondents rely on a one-size-fits-all strategy. they want to learn about.

Revenue 69

Revenue Survey Communications Newsletter 69

Association Adviser

MAY 27, 2018

Katie manages a team of six across three functional areas: editorial/content strategy, public relations and marketing. Katie Butler: I joined IIABA in 2003 as editor-in-chief of Independent Agent (IA) Magazine , the flagship publication of IIABA. Social wasn’t in existence when I started!

Video 60

Video Communications Social Media Newsletter 60

Reid All About it

APRIL 14, 2017

Everyone who’s anyone has been photographed by Chuck or one of his entourage, most of them also following along on his adventures on social media as he travels around the globe in the Chuckwagon, shooting pictures, and being unapologetically himself. Presenter: Santana Innis, director of digital and social media, MDG Advertising.

Content 150

Content Chicago Marketing DC 150

Association Adviser

AUGUST 23, 2017

Association Adviser recently sat down with Naylor Association Solutions President & CEO Alex DeBarr to talk about what the future looks like for associations, how leadership and innovation go hand in hand, and why the right tools of engagement are key to engaging members and driving non-dues revenue.

millennials 61

millennials Revenue Tools Content 61

SCD Group

DECEMBER 11, 2016

That means a duty to the organization to monitor trends and adjust association strategies to fit the changes. Big boards with layers of committees and elaborate schemes in the officer track tend to bog down associations and deter younger members from leadership. Some respond better than others.

Kansas City 53

Kansas City Kansas Newsletter Social Media 53

Association Adviser

AUGUST 7, 2017

Reading “fake news” is even more interesting, particularly on social media where passionate individuals often hide behind a left- or right-wing moniker and feel emboldened enough to spat about a blog or not-so-reputable news site. An intense social media volley ensues until the real news is buried among insults and exaggerations.

America 63

America Social Media Press Release Education 63

Association Adviser

JANUARY 29, 2018

Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad? Only one in four associations have a department-specific or platform-specific content strategy. Maintaining position as industry’s No.

Communications 62

Communications Content Survey Social Media 62

Association Adviser

JANUARY 29, 2018

Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad? Only one in four associations have a department-specific or platform-specific content strategy. Maintaining position as industry’s No.

Communications 60

Communications Content Survey Social Media 60

High Context

FEBRUARY 27, 2009

Thoughts On Strategy: If you can’t innovate now… If you are unable to innovate your web presence now you never will. Can social media be applied to your core strategies? magazine , discussed how he accidentally shot the revenues of his CoPilot service through the roof. Subscribe to receive via e-mail.

Strategy 40

Strategy Report Social Media Revenue 40

Associations Now

DECEMBER 12, 2016

Associations stress out a fair bit about their content strategy—a term I don’t exactly love, because it applies a lot of gravitas to what was once more simply called “communications.” Five years later, and they were having the same concerns over using social media. But in podcasting, they likely have a natural fit.

Social Media 40

Social Media Revenue Content Communications 40

Velvet Chainsaw

NOVEMBER 13, 2015

Consider connection accelerators like social media, mobile-apps, gamification and attendee appointments too. These can support your strategy, but won’t on their own, help you build the tribe experience needed for growth. There are two main strategies to move this needle. The intent needs to go beyond words.

Innovation 40

Innovation Conference Maine Social Media 40

Association Adviser

SEPTEMBER 24, 2013

We asked Marcus Underwood, vice president for online media at Naylor, to weigh in about technology becoming more personal and, at times, more expensive. Tech innovations such as blogging and social media platforms allow associations to host low-cost, two-way communication forums.

Technology 60

Technology Social Media Maryland Press Release 60

SCD Group

OCTOBER 7, 2014

By Kerry Stackpole via Wired for Leadership Every leader faces the inherent challenge of making their mark. Why is your content strategy failing? By Maddie Grant via Social Fish There is a spectrum of factors that contribute towards making your content marketing strategy a success instead of a complete flop. And physics.

millennials 40

millennials Content Leadership Social Media 40