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Association Brain Food: 4.12.24

Reid All About it

Distraction is an occupational hazard for all of us. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. Member recruitment.

Revenue 256
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Revenue-Generating Solutions for 5 Essential Member Needs

Membersuite

The importance of revenue diversification was made painfully obvious during the pandemic. Associations that relied too heavily on one revenue source, like the annual meeting or membership dues, had a tough time. Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward.

Revenue 135
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Association Brain Food: 9.15.23

Reid All About it

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Data strategy. Curated reading lists are the best, right? Credentialing support.

LMS 256
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So You Think You Know Non-Dues Revenue

Association Adviser

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.

Revenue 60
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13 Membership Drive Ideas for Events & More (Plus How to Run a Campaign!)

EventMobi: Association Events

There are many strategies for attracting new members over time, but if you want to see a boost ASAP, the best thing you can do is start brainstorming membership drive ideas! Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue.

How To 130
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Best of the Web: November 2013

Association Adviser

SmartBlog on Leadership. Developing a Successful Student Membership Strategy. How to Keep Your Non-Dues Revenue Going. Visit Us at These Important Industry Events. Does your association have a magazine, newsletter, directory or website in need of revival? Potomac Core Consulting. Bill Rosenthal. Tony Rossell.

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Best of the Web: April 2014

Association Adviser

Association Leadership. Visit Us at These Important Industry Events. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Karl Moore. Sheri Jacobs, CAE.