Reid All About it

MARCH 12, 2021

I’ll be happy to feature it as long as it’s not too product centric. Learn how to produce a high quality live-stream on a budget, how to scale it up for larger organizations and what to know going into planning a virtual event so you are more knowledgeable if/when selecting a video production partner. Fri 3/12 at 10 a.m.* 1 CAE credit.

Nashville 370

Nashville LMS North Carolina Recruiting 370

Reid All About it

SEPTEMBER 11, 2020

Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color —and shares a personal example that should make you squirm. LMS/CRM integration. I’ll be happy to feature it as long as it’s not too product-centric. LMS Demo Day. To help with this ASAE has developed LMS Demo Days.

LMS 329

LMS Montana Revenue Price 329

Reid All About it

MARCH 19, 2021

I’ll be happy to feature it as long as it’s not too product centric. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. More info/register (must join Fridays@4 first, it’s free).

LMS 370

LMS Nashville Strategy Video 370

Reid All About it

JANUARY 19, 2024

TopClass LMS explains why you should keep the conversation going and the community gathering after a course, conference or educational program ends. Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. Marketing to Gen Z and millennials. Post-program campaigns. Event trends.

Revenue 256

Revenue Strategy Member Engagement United States 256

Association Analytics

SEPTEMBER 27, 2023

These could be member retention, recruitment, products & services and event registrations. The event team might be eyeing a better registration system, while marketing focuses on a new email tool. Now, imagine if data could show that members who attend events are 50% more likely to open marketing emails.

Analysis 169

Analysis Revenue System Learning Management System 169

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. TopClass LMS explains how to keep industry professionals (and members) close with a learning subscription. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. I’m hoping to somehow. Learning subscriptions.

DC 261

DC Washington Member Engagement Innovation 261

Reid All About it

JULY 21, 2023

But TopClass LMS/WBT Systems describes ten skills your members need to learn right now. I’m happy to feature it as long as it’s not too product-centric. Host: Omnipress Speaker: Tracy Grzybowski, Director of Marketing, Omnipress Thu 7/27 at 12 p.m. – Hear tips to recruit and retain these generations. Member education.

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

JANUARY 10, 2020

That’s why I like the “most popular posts of the past year” posts that come out this time of year, like this one from AMS provider MemberSuite and this one from LMS provider WBT Systems. Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Elise Dopson, Databox ).

LMS 243

LMS Software Chicago Washington 243

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. I’m happy to feature it as long as it’s not too product-centric. AI vs human interactions.

Revenue 256

Revenue Price Denver Tools 256

Reid All About it

OCTOBER 6, 2023

In part two of their Open Space series, TopClass LMS explains how to overcome common objections to using this engaging event format. Another take on the young professional recruitment challenge comes from James Young of Product Community. Content marketing. I’m happy to feature it as long as it’s not too product-centric.

Revenue 256

Revenue Certificate Tools Innovation 256

Reid All About it

SEPTEMBER 1, 2023

TopClass LMS advises associations to offer microlearning programs to busy professionals since they’re more likely to have 10 minutes to spare, not 50. Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download.

Revenue 227

Revenue Survey Education Strategy 227

Reid All About it

OCTOBER 9, 2020

Luring members/customers to your LMS. WBT Systems says, “The LMS is the workhorse for the professional development team, but it has many more uses beyond hosting online courses.” They share ten ways to encourage members and prospective customers to browse through the educational programs you offer via your LMS. Host: Zoom.

Utah 370

Utah LMS Conference Technology 370

Reid All About it

AUGUST 4, 2023

Your association’s recruitment and retention success depend on your membership model pricing. TopClass LMS explains how online education programs can help increase member engagement. Quick hits Five things to do to heat up your content marketing game during the summer lull. Membership pricing. Member engagement.

Atlanta 195

Atlanta Price Revenue Denver 195

MemberClicks

AUGUST 3, 2023

If your association is looking to streamline education and support career development among its members, it’s time to consider investing in association learning management software (LMS). In this guide, we’ll cover all the basics of LMS and share our top 15 recommended picks: What is learning management software? Track progress.

Software 52

Software LMS Certificate Learning Management System 52

Reid All About it

OCTOBER 4, 2019

When you’re selecting technology, like a learning management system (LMS), there’s so many ways you can botch the decision, mostly because you don’t know what you don’t know. WBT Systems suggests ten factors you should consider while developing requirements for your new LMS. LMS Success: Keys to Building Participation and Revenue.

LMS 186

LMS DC Social Media Washington 186

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news. 1 CAE credit.

Survey 256

Survey Project Strategy Education 256

Reid All About it

MARCH 8, 2019

Billhighway suggests how you can help your chapters with member recruitment by sharing your digital and technical expertise and resources. MemberSuite explains how associations can respond to this market demand by offering certificate and certification programs. WBT Systems explains how to identify your LMS reporting requirements.

LMS 170

LMS Price DC Washington 170

Reid All About it

APRIL 30, 2021

I think one had an AMS, CMS, and LMS project on the horizon. I’ll be happy to feature it as long as it’s not too product centric. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Presenter: evolutionary psychology and marketing expert Tim Ash. Multi-system implementation.

Education 354

Education Technology Strategy Revenue 354

Reid All About it

DECEMBER 1, 2023

TopClass LMS explains how education programs can help your association’s grassroots advocacy efforts. Member recruitment. To attract young members , you must recruit in ways that make sense to them. I’m happy to feature it as long as it’s not too product-centric. 1 CAE credit. More info/register. More info/register.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Check out what James Young at Product Community has to say about building and using a community engagement funnel. New association event.

Certificate 281

Certificate Price Tools Technology 281

Reid All About it

APRIL 8, 2016

Learn what LMS features create a unified learning experience, how a LMS benefits learners and staff, and why that matters. membership marketing, member retention, non-dues revenue). – The Secret to Recruiting Talent: Authentic Employer Branding. Why is it so hard to recruit and retain the right talent?

LMS 150

LMS Texas Recruiting Recruitment 150

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ).

DC 275

DC Washington Learning Management System LMS 275

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MARCH 25, 2022

Professional development market potential. I’ll be happy to feature it as long as it’s not too product-centric. Thorben Grosser, VP of Product Marketing & Events, EventMobi. Presenters: Julia Henderson, CPA, membership & marketing director, Virginia Society of CPAs (VSCPA). 1 CMP credit. More info/register.

Revenue 195

Revenue Content Virginia Technology 195

Reid All About it

SEPTEMBER 17, 2021

Companies have dozens of options for spending their marketing dollars. He describes some solutions on the market now and where he thinks we’re headed. Jodi Harris, Content Marketing Institute ). I’ll be happy to feature it as long as it’s not too product centric. Host: American Marketing Association. Quick hits.

Content 195

Content LMS District of Columbia Tips 195

Reid All About it

FEBRUARY 12, 2021

I’ll be happy to feature it as long as it’s not too product centric. Presenters: Harneet Singh, Director of Marketing, Preseem. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment.

Revenue 370

Revenue North Carolina Industry Technology 370

Reid All About it

DECEMBER 18, 2020

Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. Susan Schramm of Go To Market Impact describes five ways to “de-risk” your next virtual (or hybrid) event —”drawn from real-world experiences and scars (my own and others).”

Video 221

Video Certificate Review LMS 221

Reid All About it

OCTOBER 1, 2021

Not only does the report present the findings of a survey of over 350 association leaders, but it also shares insights that will help associations “design an intentional workplace that is dynamic, flexible, and productive well into the future.”. Why get an LMS. Why the heck would you even think about getting an LMS ?

LMS 195

LMS Conference Technology Content 195

Reid All About it

APRIL 12, 2019

MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Tom Whatley, Content Marketing Institute ). I’ll be happy to feature it as long as it’s not product-centric. Jessica Lane, Director of Client Success, Freestone LMS, Community Brands.

LMS 276

LMS Pennsylvania Innovation Education 276

Reid All About it

APRIL 8, 2016

Learn what LMS features create a unified learning experience, how a LMS benefits learners and staff, and why that matters. membership marketing, member retention, non-dues revenue). – The Secret to Recruiting Talent: Authentic Employer Branding. Why is it so hard to recruit and retain the right talent?

LMS 150

LMS Texas Recruiting Recruitment 150

Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. I’ll be happy to feature it as long as it’s not too product-centric. Career pathways. Virtual events. Looking for a job?

millennials 307

millennials Montana Class Education 307

Reid All About it

MARCH 26, 2021

I’ll be happy to feature it as long as it’s not too product centric. LMS Demo Day. The just-in-time virtual LMS demo day will feature presentations from a limited number of industry partners that offer LMS platforms. Robb Lee, CAE (moderator), Chief Marketing & Product Strategy Officer, and responsible for DEI, ASAE.

Innovation 259

Innovation San Diego LMS Strategy 259

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MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. I’m happy to feature it as long as it’s not too product-centric.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

OCTOBER 27, 2017

I’ll be happy to feature it as long as it’s not too product-centric. Next Generation LMS: Apps, Authoring and Curation. Patricia Andrade, VP of Marketing, Communications, and Community Relations, ABTS Convention Services. Recruit and Retain Millennial Members. LMS Monetization Strategies: Creative Ways to Ensure ROI.

LMS 150

LMS millennials Blended Learning System 150

Reid All About it

JANUARY 18, 2019

In this competitive talent market, this sounds like a must-read for association execs. LinkedIn, Coursera, Udemy and other learning platforms are coming for your market, if they haven’t already. A classic marketing mantra (about pricing) is flawed. I’ll be happy to feature it as long as it’s not product-centric.

DC 293

DC Washington Member Engagement Content 293

Reid All About it

APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. My local market rarely sells leg of lamb, but they had some this past week, so we enjoyed a roasted leg of lamb rubbed with a rosemary/garlic paste. More info/register.

Leadership 195

Leadership Education Revenue Strategy 195

Reid All About it

JANUARY 20, 2017

I know the web is overrun with posts about productivity, most of which are crap, but I was inspired by this article on morning routines to change my own. I’ll be happy to feature it as long as it’s not too product-centric. Organizer: Peggy Hoffman, CAE, president, Mariner Management & Marketing. 1 CAE credit. Host: iCohere.

LMS 150

LMS Arlington Content Review 150

Reid All About it

JUNE 30, 2017

LMS provider WBT Systems explains how to plan and market an online learning challenge that creates industry buzz and momentum for further learning. I’ll be happy to feature it as long as it’s not too product-centric. Learn how to define and measure engagement, and how to track that measurement based on retention and recruitment.

Chicago 153

Chicago DC Washington LMS 153