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Daily Buzz: Wanna Make a Marketing Splash? Bring in a Celebrity

Associations Now

The Los Angeles Tourism & Convention Board has found an unexpected spokesperson—punk rock icon Henry Rollins. Also: what your organization can do to stay relevant. The Los Angeles Tourism & Convention Board has recruited Henry Rollins to host a five-part video series about the city, Pitchfork reports.

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Association Brain Food: 12.1.23

Reid All About it

Impexium recommends proving you’re an organization they can trust, delivering benefits they value, and having processes and systems that facilitate member referrals, new member onboarding, testimonials, social presence, and member feedback. Member recruitment. To attract young members , you must recruit in ways that make sense to them.

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E3 Organizers Launch Public Version of Gaming Expo

Associations Now

Part of the Entertainment Software Association’s long-running videogame industry event, which takes place in Los Angeles each year, will be open to the public for the first time. Live entertainment complex, right around the corner from the Los Angeles Convention Center where E3 is taking place. .

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3 Reasons for Brain Drain—and 3 Possible Solutions

Associations Now

If your longtime employees are leaving your organization and you’re struggling to find new talent with the right expertise in a tough job market, you’re likely suffering from brain drain. It’s not unheard of for a lot of people to leave an organization all at once. Consider these strategies to ease the pain. The solution.

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Are Exhibitors Opting Out of the Traditional Tradeshow Booth?

Associations Now

When the Entertainment Software Association’s E3 2016 Expo takes place in Los Angeles in June, it will miss one of its largest and longest-tenured exhibitors: entertainment software company Electronic Arts. Should other associations be concerned? ” Time for Concern? percent and 7.5 percent, respectively).

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How Coachella Could Help You Plan Better Events

Associations Now

Organizers say they are “committed to efforts that contribute to the betterment of the Coachella Valley,” and they’ve built features into the festival to help achieve their sustainability goals. In 2007, a third day was added, and by 2012, organizers added a second weekend that sold out almost immediately.

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ACLU Campaign Introduces Californians to Their District Attorneys

Associations Now

“Many DAs aren’t used to voters paying attention to them,” Ana Zamora, the ACLU of Northern California’s criminal justice policy director, said in an interview with NBC Los Angeles. In addition to partnering with local organizations, ACLU of CA also teamed up with Grammy award-winning musician John Legend to produce an animated video.