HighRoad Solution

NOVEMBER 15, 2019

Associations naturally have a DIY spirit when it comes to most things. Inspired by the can-do energy of the members, association management teams will try to tackle most tasks by themselves.

Marketing 60

Marketing Team Association Management 60

HighRoad Solution

APRIL 19, 2019

You won’t always have the kind of expertise on hand that you require for marketing success. There are circumstances where you need additional technical expertise or some assistance with strategy, or simply a new pair of eyes and some fresh thinking.

Marketing 60

Marketing Strategy Association Management 60

NXUnite

MARCH 12, 2024

According to Jitasa, in-kind donations are contributions of products or services that companies and businesses give to a nonprofit instead of a cash contribution. This type of in-kind donation is a contribution of time and expertise to perform a service that your nonprofit would otherwise have to pay for. What are in-kind donations?

Strategy 130

Strategy Guidelines Process Examples 130

EventMobi: Association Events

MAY 1, 2024

But with so many different vendors on the market, trying to make sense of all your options is often overwhelming. Find out how you can use their platform year-round to continue to provide value to members, keep them engaged, and promote your annual conference so you don’t have to start your marketing back from zero each year.

Technology 264

Technology How To Case Study Price 264

NXUnite

DECEMBER 13, 2023

From providing innovative fundraising software to insightful consulting services, mission-driven companies play a direct role in nonprofits’ ability to achieve their missions. At NXUnite by Nexus Marketing , we provide a platform where brands and organizations within the mission-driven sector can collaborate, learn, and grow.

Software 130

Software Discount Tools Resources 130

Reid All About it

APRIL 19, 2024

Gain an edge on professional development competitors by adding mentoring to your online courses and cohort programs as a free or premium service. Discuss synergies between social media teams, digital marketing teams and org-wide employees in scaling the social media efforts of a brand. Education + mentoring. Decline of trust.

Newsletter 250

Newsletter Content Social Media Education 250

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. Hear predictions on how job roles within membership and marketing departments will evolve, including the skills that will become essential in this new era.

DC 261

DC Washington Member Engagement Innovation 261

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Gamification at events. EventMobi explains the psychology behind gamification.

Revenue 256

Revenue Price Denver Tools 256

NXUnite

APRIL 2, 2024

This encourages employees to engage in community service, knowing additional financial backing will amplify their efforts. In-Kind Gifts Companies give in-kind donations of goods or services, enabling them to leverage their unique assets to support charity. That means it can introduce its brand to new markets and demographics.

Resources 130

Resources Examples Products Guidelines 130

Reid All About it

JANUARY 12, 2024

The 5 Steps to a Successful Marketing Plan (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! More info/register (ASAE Marketing Professionals Community).

LMS 266

LMS Member Engagement Education Revenue 266

Blue Sky eLearn

FEBRUARY 18, 2021

Just as you hold virtual meetings, webinars, or conferences, your organization can also host a successful virtual day of service to safely and efficiently give back to the community. . As with any new process, we know there’s a learning curve to figuring out how to host an enriching virtual service event.

Organization 232

Organization Software Newsletter Tips 232

Spark Consulting

OCTOBER 30, 2023

Maddie Grant (PROPEL), Jennifer Yarrish (AARP), Paul Roetzer (Marketing AI Institute), and I recently had a great conversation about associations’ role in the ethics of generative AI and in regulation of the technology for UST Education. For member-facing programs, products, and services?

Tools 195

Tools Technology Education Products 195

Aaron Wolowiec

JUNE 11, 2021

The Image Shoppe is a brand and digital marketing agency that provides the following services: brand marketing, digital strategy, design, copywriting, web development and fractional CMO.

Strategy 246

Strategy Marketing 246

Reid All About it

JANUARY 19, 2024

Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Here’s some help for marketing more effectively to younger generations.

Revenue 256

Revenue Strategy Member Engagement United States 256

AMR Management Services

APRIL 10, 2024

Standing out amidst the noise requires more than just hosting an event—it demands a strategic approach to event marketing.

Marketing 94

Marketing Conference 94

Association Analytics

SEPTEMBER 8, 2022

In general, members were certainly shifting to more online products and services, such as virtual conferences or online classes. Your data can help you determine the best alignment between people and your products and services. Use segmentation to make recommendations that help you get the best results from your marketing campaigns.

Revenue 169

Revenue Products Discount Class 169

.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? It’s no longer possible to depend on professional allegiance as a buffer for less-than-stellar service. Integrated planning gives departments, like membership and marketing, a format for collaboration on agendas and goals.

Marketing 88

Marketing Team Social Media Communications 88

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. But do you?

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Host: Lizabeth Wesely-Casella, CEO, L-12 Services Corp. They’re looking for year-round partnerships, not just a name drop and logo display at an annual event.

Education 256

Education New Hampshire Tips Technology 256

MatrixG

MARCH 25, 2024

We assume that the market for a product or service is influenced by marketing alone, i.e., once a member or customer gets past the marketing email or landing page to convert, the software will take care of the rest and it’s marketing moving the needle. This is a mistake. Where are the friction points?

Revenue 105

Revenue Cost How To System 105

NXUnite

NOVEMBER 28, 2023

Our Recommended Impact Investor: Foundry for Good Focus Area: Mission-Driven Businesses Such As Nonprofit Technology and Consulting Services With a diverse background of investments, Foundry For Good knows how to take your social impact further. We offer SEO and content marketing services for brands powering community impact.

Directory 130

Directory Education Software Innovation 130

Reid All About it

JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

Technology 195

Technology Chicago Education System 195

AMR Management Services

MARCH 13, 2024

While some of this growth was due to market changes, associations say that members are excited to attend events in person, meet with fellow professionals, and get involved in… The post Using Digital Waivers to Streamline Association Events first appeared on AMR Management Services.

Report 94

Report Marketing Conference 94

Higher Logic

JUNE 9, 2021

The post Web Tracking – the Ultimate Member Service appeared first on Higher Logic. See how web tracking, a powerful tool within marketing automation, can help your association target and personalize member content. The post Web Tracking – the Ultimate Member Service appeared first on Higher Logic.

Tools 177

Tools Content Marketing Communications 177

GlowGlobally

SEPTEMBER 10, 2009

Market & Biz Plan. « Emerging Market Strategy Seminars – Chicago and DC in August. MCI Launches E-Learning Services for Non-US Market. Until recently the demand within other regional markets in Europe among EU-based associations has been far less bullish. Market & Bus Planning (44).

Marketing 60

Marketing Chicago LMS Products 60

Reid All About it

MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Episodes are published Monday mornings in both audio and video format on most podcast services. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Tue 5/9 at 12 p.m. 1 CAE credit.

Chicago 205

Chicago Education Certificate Revenue 205

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

Membership Marketing

MARCH 14, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Pricing Your Product, Service or Membership. Pricing is one of the four “P’s” of marketing for a reason.

Price 40

Price Products Marketing Discount 40

Nimble AMS

SEPTEMBER 8, 2022

In the Salesforce State of Marketing report, 84% of marketers surveyed said customer expectations were changing their digital strategies. . Marketing Cloud. With Marketing Cloud, staff can leverage AI to anticipate member behavior and provide a personalized experience. Service Cloud. Salesforce Einstein.

Organization 120

Organization Massachusetts Revenue Survey 120

Reid All About it

MARCH 24, 2023

They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Episodes are published Monday mornings in both audio and video format on most podcast services. Association staff retention. 1 CAE credit. 1 CAE credit. More info/register. 1 CMP credit.

Revenue 227

Revenue Chicago Leadership Education 227

Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Wed 7/12 at 5 p.m. AI and event planning. More info/register. 1 CAE credit. .

Tools 195

Tools Education Newsletter Chicago 195

GlowGlobally

OCTOBER 14, 2012

A critical outcome from this effort was capturing how US-based and EU-based associations reflected on the challenges and opportunities to enter and grow a specific regional market. Distribution of marketing, communication, social media and business development tactics that are not adapted to local customs.

Marketing 60

Marketing Strategy Social Media Certificate 60

Association Freak

MARCH 1, 2024

The chatbot managed to reduce incoming member service calls by 30%, significantly improving response times and member satisfaction. In a competitive landscape, this ability to tailor marketing strategies can significantly impact membership growth.

Association Management 72

Association Management Analysis Member Engagement Strategy 72

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 227

Revenue Survey Education Strategy 227

NXUnite

NOVEMBER 26, 2023

Whether you’re seeking sponsorship , volunteer support, or joint marketing opportunities, establishing partnerships with businesses in your community is a powerful way to enhance your nonprofit’s impact. For example, a dog daycare business would be an obvious match for an animal shelter since they have similar clients and services.

Tips 130

Tips Social Media Directory Resources 130

Reid All About it

MARCH 25, 2022

Professional development market potential. Thorben Grosser, VP of Product Marketing & Events, EventMobi. As digitization continues to reshape advertising and marketing, it’s time for associations to embrace content innovations and consumer retargeting marketing campaigns. Host: EventMobi. Fri 3/25 at 12 p.m.

Revenue 195

Revenue Content Virginia Technology 195

Higher Logic

FEBRUARY 21, 2020

The Technology Services Industry Association (TSIA) describes creating a customer journey map as using “ empathetic imagination ,” mapping each touchpoint and transition with all the people, processes, and technology customers will encounter. But self-service isn’t the only goal. Dive into this process more fully with a free eBook.

eBook 286

eBook Tools Products Communications 286