Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. What about your managers?

Revenue 256

Revenue Strategy Price Newsletter 256

MemberClicks

NOVEMBER 30, 2023

It’s about more than just planning events or sending newsletters; it’s about making every resource count for the success and satisfaction of your members. Let’s break down what this means for you: Marketing: Your role in attracting and retaining members is pivotal and hinges on your marketing skills.

Association Management 52

Association Management Tools Tips Software 52

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Event trends.

Newsletter 266

Newsletter Certificate Denver Case Study 266

MemberClicks

NOVEMBER 16, 2021

As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. Suggesting new ways for members to get involved. Promoting upcoming events.

Newsletter 52

Newsletter Tips eBook Content 52

MemberClicks

NOVEMBER 16, 2021

As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. Suggesting new ways for members to get involved. Promoting upcoming events.

Newsletter 52

Newsletter Tips eBook Content 52

Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

Strategy 52

Strategy Marketing How To LMS 52

Association Analytics

FEBRUARY 20, 2024

Signing up for a membership is not something today’s professionals shy away from, so it’s critical for today’s associations to discover how to get in front of their target market and successfully communicate their value. In this blog, we outline how you can use the same framework to improve new member acquisition at your association.

Strategy 169

Strategy Social Media Discount Newsletter 169

MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Associations Now

SEPTEMBER 25, 2018

Email may drive your organization’s marketing, but when was the last time you thought about how you use it? But as Marketing Land noted last month , that email drew $13 million in sales for DEC, one of the computer industry’s first large companies. Leverage the signature for engagement. Research the market.

Email Marketing 111

Email Marketing Tips Marketing Newsletter 111

EventMobi: Association Events

NOVEMBER 9, 2023

When new members join your organization, it’s important that they feel invested in your cause, resources, or opportunities. Optimize your member orientation process to show off the top qualities of your organization’s culture. Give members engagement tools and opportunities.

Member Engagement 130

Member Engagement Social Media Software Newsletter 130

Blue Sky eLearn

FEBRUARY 4, 2020

Luckily, there are digital tools designed specifically to help you through the process! Association management software (AMS) functions as one main database containing all interactions between your association and its members. Manage registration, marketing efforts, and product add-on revenue all through your main database.

Organization 270

Organization LMS Software Social Media 270

Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Hear about newsletter best practices to increase engagement and curate outside content. AI and event planning. More info/register. 1 CAE credit. .

Tools 195

Tools Education Newsletter Chicago 195

Association Analytics

MARCH 13, 2024

Marketing – This person targets specific audiences with messaging about opportunities or activities that aim to increase member participation, and subsequently, scores. You could create a specific meeting or include a member engagement update in a department-wide staff meeting. Set a member engagement goal.

Review 169

Review Member Engagement Process Examples 169

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Fonteva

DECEMBER 19, 2019

Whether your association is made up of professionals in the same field or alumni who went to the same university, member engagement should always be one of your top priorities. Engagement secures your association’s relevance and fuels healthy member retention. Why is member engagement important?

Member Engagement 59

Member Engagement Strategy LMS Class 59

Blue Sky eLearn

FEBRUARY 18, 2021

Construct a communication plan to engage members. Use virtual tools to encourage participation. These tips will help you engage your members with a fulfilling virtual experience that not only gives back to the community, but also grows their engagement within your association.

Organization 232

Organization Software Newsletter Tips 232

Reid All About it

NOVEMBER 26, 2021

Marketers plan to produce more digital assets in 2022 than any other year. Host: American Marketing Association. How to Rethink Your Association’s Newsletter from the Ground Up. Newsletters are a staple of association life. Is it time to rethink your association’s newsletter? More info/register. 1 CAE credit.

Newsletter 195

Newsletter Revenue Certificate Leadership 195

EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. Implementing even the most basic member retention strategies will not only save you money, it’ll help you increase revenue over time! For example, after you host a fantastic event, you can give members a space to keep the conversation going!

Strategy 130

Strategy Software Social Media Discount 130

Blue Sky eLearn

SEPTEMBER 12, 2018

While no membership programs actively neglect their engagement techniques, it can still be incredibly easy to forget about the foundation of your success: member engagement. Ambitious new goals or projects can sometimes overshadow the importance of continual engagement work. Committees and other member-managed groups.

Content 173

Content Member Engagement Tools Strategy 173

Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. Learn what elements of engaging and effective online learning you must build into your live and on-demand programs. Newsletters. shares 15 ways to improve your newsletter content and delivery. Content is a commodity, says WBT Systems. Chapter habits. But do you?

Revenue 205

Revenue Certificate Committee Leadership 205

Reid All About it

JANUARY 28, 2022

Join this engaging conversation as Vince Caldwell leads us through the latest and best new business books on the market and shares his advice for young professionals along the way. Presenter: Chris Klauda, Senior Director, Market Insights, STR. Presenter: Ronja Francoeur, Member Engagement Specialist. 1 CAE credit.

Newsletter 195

Newsletter Survey Team Software 195

NXUnite

DECEMBER 13, 2023

At NXUnite by Nexus Marketing , we provide a platform where brands and organizations within the mission-driven sector can collaborate, learn, and grow. With a powerful team, expansive network, and innovative marketing strategies, they’ll make sure your business’s impact is felt.

Software 130

Software Discount Tools Resources 130

Reid All About it

MARCH 11, 2022

WBT Systems describes the barriers to virtual attendee attention and suggests solutions for keeping your attendees engaged. Member engagement. This time, he shares what conservation groups can teach associations about member engagement. Your marketing team constantly talks about the buyer’s journey.

LMS 195

LMS Revenue Los Angeles Newsletter 195

Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. –

LMS 256

LMS Revenue Arlington Education 256

Higher Logic

JANUARY 24, 2019

If your organization manages a membership program, you know that it can be a real challenge keeping your members fully engaged while developing ways to grow your program. After all, no matter how many new members you attract, it’s your retention rate that drives real growth. This tip works hand-in-hand with the previous one.

Communications 209

Communications Software Member Engagement Event Planning 209

GrowthZone

JULY 18, 2017

Part 5 of the 5-Part Series: Why Member Engagement No Longer Means Face-to-Face. Tactic #5: Inbound Marketing That Captures Prospects’ Attention. In the olden days of marketing, way back in the 20 th century, marketing was comprised primarily of outbound – interruptive campaigns. Content Marketing.

Marketing 60

Marketing Member Engagement Content Newsletter 60

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. Impexium explains how your association and members could benefit from offering a tiered membership model. Newsletters. shares 15 ways to improve your newsletter content and delivery. Learning business. Membership tiers.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Association Adviser

NOVEMBER 13, 2018

Download a recording of “A Balanced Approach to Member Engagement” here. Tease these longer pieces in your print magazine, your newsletter, and other communication platforms so that readers know detailed information is available when they have time for it. Have additional questions? Submit them in the comment section below!

Member Engagement 60

Member Engagement Survey Social Media Communications 60

GrowthZone

JANUARY 10, 2023

It’s a business tool. A newsletter subscription box isn’t nearly enough nowadays. People will not give you their email addresses simply because your organization has a subscription box on your website, or you post to social media encouraging people to sign up for your newsletter.

Social Media 148

Social Media Newsletter Tips Tools 148

Reid All About it

MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Tue 5/9 at 12 p.m. 1 CAE credit. More info/register. 1 CAE credit. . – It promotes collaboration and teamwork. More info/register.

Chicago 205

Chicago Education Certificate Revenue 205

Higher Logic

SEPTEMBER 25, 2018

After speaking with them and hearing it was going well, we decided to give it a try,” said Kara Kieran, MSCPA’s director of member engagement. MSCPA partnered with Higher Logic to launch its private, members-only community, The Hub, in June 2016. MSCPA’s members surprised everyone by embracing The Hub wholeheartedly.

Case Study 120

Case Study Massachusetts Newsletter Software 120

Membersuite

SEPTEMBER 10, 2022

You should reassess your existing membership model to see if it’s still meeting the needs and preferences of your market. It’s a good time to also expand membership to new market segments by offering something different. A trade association’s market has companies of different sizes, budgets, and membership goals. .

Price 135

Price Discount Marketing Newsletter 135

.orgSource

AUGUST 28, 2023

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Be Deliberate Thought leadership is an important top of the funnel marketing tool. After all, we are the home of professional experts.

Leadership 88

Leadership Social Media Case Study Industry 88

EventMobi: Association Events

AUGUST 11, 2023

If you’re just getting started on your SEO journey, tools like SEMRush can help you identify those essential keywords. 10 association website elements to boost engagement Ready for the next step? Make the directory public or private depending on member preferences and the type of association you’re running. Members-only spaces.

Examples 130

Examples Directory Software Video 130

Higher Logic

APRIL 25, 2019

Mobile event apps can allow attendees to create a personal event profile use a comprehensive search tool to find and engage with other colleagues and attendees who have similar interests. Publish an event blog or newsletter. Boost the Success of Mobile Event Apps with Engagement Tools.

Massachusetts 226

Massachusetts Newsletter Social Media Conference 226

Nimble AMS

NOVEMBER 25, 2022

Reports serve as a vital informational tool to guide board members as they make decisions when voting on potential funding or activities. A board report can also advise members by proposing action plans for reducing various types of risk or initiating growth. . What g oes i nto a ssociation b oard r eporting? .

Software 127

Software Association Management Proposal Committee 127